YugAgro

Why it matters

Each sector page exists twice. The current version sits under /sectors/ and is the one your menu links to. An older copy sits at the top level of the site, and nothing links to it. Google sees two pages with the same heading and has to guess which one is the real one.

The old copies also carry different market figures. The old Agrochemical page says “USD 449.9 Billion” where the current one says “USD 1.8 Billion”, so a visitor arriving from Google can read a number you no longer stand behind.

Where to change it

Strapi → Redirects (Source = old address, Destination = new address), then unpublish the four old pages

Why it matters

Both logos appear in blocks that sit on dozens of pages, so each broken link is repeated everywhere the block is shown. A visitor who clicks a partner’s logo expecting their website gets an error instead.

Where to change it

Strapi → the partner or sponsor entry → its website link

Why it matters

These are the confirmation pages people see after filling in a report form. They tell the visitor the report is on its way by email, so someone who arrives from Google gets a confusing message and no report.

Ticking No index tells Google not to list the page. The sitemap updates itself on the next publish, so nothing needs a developer.

Where to change it

Strapi → the page → SEO → tick No index

Why it matters

The title is the blue clickable line in a Google result. The 30th-anniversary article is showing the homepage’s own title there, which means Google now sees two pages with the same title.

/advertising-opportunities/ is missing a letter in “Opportunities”, both in its Google title and in the big heading at the top of the page, so the typo is visible to every visitor.

Where to change it

Strapi → the article → SEO → Meta Title; and for the advertising page, the page header title as well as its Meta Title if one is set

Why it matters

The description is the grey text under your link in a Google result. Without one, Google picks a sentence from the page at random, which is rarely the one you would have chosen.

For the photo galleries the easiest place is the gallery’s short intro text. Whatever you type there appears under the gallery heading and also becomes its Google description, so one edit fixes both. That field is empty on six galleries and says only “YugAgro” on the 2025 one.

The suggested wording below is a starting point. Please read it over before publishing, because it goes out under YugAgro’s name.

Where to change it

Photo galleries: Strapi → the gallery → short intro text. Other pages: Strapi → the page → SEO → Meta Description

Why it matters

Google shows roughly the first 60 characters of a title, so anything longer is cut off mid-sentence in the result. The heading on the page itself can stay exactly as it is.

The suggested titles are a starting point. Please read them over before publishing.

Where to change it

Strapi → the page or article → SEO → Meta Title

Why it matters

The alternative text is a short written description of a picture. A screen reader reads it aloud to a blind visitor, and Google uses it to understand the image. When the picture is also a link, it is the only name the link has. Right now the LinkedIn and YouTube icons in the footer, which are on every page, and the homepage banner have none, so each link is announced as nameless.

Where to change it

Strapi → Media Library → the image → Alternative Text

Why it matters

This happens when an image is dropped into the text editor without filling in its description, so the file name is used instead, for example “2.jpg” or “Untitled design (5).png”. A screen reader reads that out loud and Google learns nothing from it.

Replace each one with a short sentence about what the picture shows. The advertising page is the biggest job, with 11.

Where to change it

Strapi → the page or article → click the image in the text → edit its description

Why it matters

Every visitor downloads these at full size, including on a phone using mobile data. Large images are what slow the pages down, and Google counts page speed when it decides where to rank you. The site cannot shrink images by itself, so they need re-uploading at a smaller size.

As a guide, aim for under 200 kB, and no wider than about 1920 pixels for a full-width banner or 1000 pixels for anything else. About 30 of the 112 are over 300 kB. The worst are listed first.

Where to change it

Strapi → Media Library

Why it matters

The email field on the visitor registration form has no label of any kind, so a screen reader announces it as an unnamed box and a visitor using one cannot tell what to type there.

The form is supplied by your registration provider and placed on the page, so the fix is on their side rather than in Strapi. Please ask whether their form builder can add a label to that field.

Where to change it

Your registration form provider → the form builder for /visitor-registration/

Why it matters

Both are public and listed in Google alongside your real articles.

Where to change it

Tell us, or unpublish in Strapi → Articles

Why it matters

White text on the brand orange is harder to read than it should be, especially in bright light or for people with weaker eyesight. The widely used accessibility standard asks for a contrast ratio of at least 4.5 to 1 for normal-size text. The orange used on your buttons (#e34e00) measures 3.92 to 1.

It affects every orange button on the site, such as “About YugAgro”, “View Brochures and Reports”, the “Download …” buttons and the form submit buttons. A slightly deeper orange fixes all of them at once, but it changes your brand colour, so it is your call.

Where to change it

Tell us which shade to use. It is a single colour change on our side