WorldFood Moscow

Why it matters

Each of the six country pages carries the registration box under a banner that reads “Бесплатный билет на выставку по промокоду WFMCIS”. With registration closed, the box prints its internal message code, REGISTRATION_IS_UNAVAILABLE_TEXT, instead of a sentence. It is the first thing a visitor from one of these markets reads.

Until registration for 2027 opens, replace the box with a short “registration opens soon” text, as the main Visitor Registration page already does, and hide the promo-code banner.

Where to change it

Strapi → Pages → the country page → the form section (a raw-HTML block) and the promo-code banner above it

Why it matters

The header of the site now says 14–17 September 2027. The title (the blue line in a Google result) and the description (the grey text under it) are what a searcher reads before they click, and these still name an older year or the old dates. The homepage description still says “15−18 September”.

The change is the year in each place. The table shows where, and the suggested homepage description is below it.

Where to change it

Strapi → the page or record named below → SEO → Meta Title and Meta Description

Why it matters

A site can hand Google a short machine-readable summary of the event: its name, dates and venue. It is what lets a search result show the dates under your link, or list you when somebody searches for food exhibitions in Moscow. That field used to hold the 2025 details. It has since been emptied rather than updated, so Google now has no event information for the show at all.

Paste in a fresh event block for WorldFood Moscow 2027, 14–17 September 2027, Crocus Expo, Pavilion 3, Moscow, with the visitor registration page as the ticket link (offers) and the organiser ITE Group. One block on the homepage covers the whole site.

Where to change it

Strapi → Homepage → SEO → JSON_LD

Why it matters

A canonical address is a line, invisible to visitors, that tells Google “this is the official copy of this page; list that address, not this one”. On these fourteen records the field still holds the address the page had before the site was restructured, under /exhibit/sectors/….

Since August those old addresses have been set up to forward, and they now forward straight back to the page itself. That sends Google in a circle, so it may ignore or drop the page.

The fix is to clear the Canonical URL field on each record and leave it empty. The site then fills in the page’s own address automatically.

Where to change it

Strapi → the record named below → SEO → Canonical URL

Why it matters

Lorem ipsum is the Latin filler a layout uses before the real words arrive. It is live, in public view, on What’s On → Agenda and What’s On → Speakers, where it is the intro text and Google uses it as the description. On Official Support it sits in the SEO Meta Description: the grey text under the link in a Google result.

Replace it with real copy, or take the pages out of view until the 2027 programme is ready: unpublish them, or tick noIndex in their SEO settings so Google stops listing them.

Where to change it

Strapi → Pages → What’s On → Agenda, What’s On → Speakers; Pages → Official Support → SEO → Meta Description

Why it matters

These are published and listed for Google, so anyone searching can find them. The first six are test pages; /sad/ is new since 25 August. Unpublishing removes a page from the site and the sitemap in one step. Where a page has to stay, ticking noIndex in its SEO settings tells Google not to list it.

The four thank-you screens are what a form shows after it is sent. They should never appear in search, so tick noIndex on each.

Where to change it

Strapi → Pages → the page record → unpublish, or SEO → tick noIndex

Why it matters

Each of these can be clicked today and lands the reader on “page not found”, or on a broken page.

The Cashew Info and Sesame Info partner pages link three websites written as www.cashewinformation.com and so on, without https:// in front. Written that way a browser treats the address as a page inside your own site and finds nothing. The e-mail address in the free-ticket article has the same problem: it is linked as if it were a page.

Where to change it

Strapi → the page or article named below → the link in the body text or button; Strapi → Redirects

Why it matters

These point at other organisations’ websites, and the pages behind them have gone. Three are the hotel booking buttons on Plan Your Travel, the page a visitor reads while planning a trip.

Where to change it

Strapi → Pages → Plan Your Travel; Articles → the three named below → the link in the text

Why it matters

Four Government Support records in the Partners list have a single # character in their Link field, a placeholder that fills the box but is not a website. The site treats it as a real address, so their logos in the sponsor strip, on 87 pages, open a new tab showing the same page again. The Learn More button on Official Support and the Visit Site button on each of their four partner pages do the same.

Fill in each organisation’s website, or clear the field. An empty field is the right way to say “no website”, and we are changing the site so that a logo without a link is simply not clickable.

The Download the Exhibitor Guide button on the Exhibit page has the same # where a file should be: it looks like a download and does nothing. Attach the guide, or remove the button until it is ready.

Where to change it

Strapi → Partners → the four records below → Link; Pages → Exhibit → the Download the Exhibitor Guide button

Why it matters

Each address below is missing its closing slash, or begins with the insecure http://. Every click is first answered with “moved” and then sent on. Visitors lose a fraction of a second, and search engines count a link that has to be forwarded as worth less than one that goes straight there. The footer link is on every page.

Where to change it

Strapi → Footer → Quick Links; then the pages and articles below

Why it matters

The header bar on every page reads “Moscow, Crocus Expo, Pavillion 3”. Pavilion has one l. It is the first line every visitor reads.

The Explore Moscow page welcomes the visitor “whether you’re here for MITT”. MITT is another exhibition’s name; the guide was copied from that site. And the Organiser page has “orgaisers”.

Where to change it

Strapi → NavBar → NavText → Text2; Pages → Explore Moscow and Organiser

Why it matters

The description is the grey text under your link in a Google result. We are making the site use each article’s summary as its description, which covers 108 other articles with no work from you. These thirteen have no summary at all, so that fix cannot reach them. Fill in either the article’s ShortText or its SEO Meta Description, 120–155 characters.

Where to change it

Strapi → Articles → the article → ShortText, or SEO → Meta Description

Why it matters

In all, 68 pages have no description in Google. These ten are the ones worth doing first. Without one, Google picks a sentence from the page at random, which is rarely the one you would have chosen.

The suggested wording below was written from what is on each page. It is a starting point, not a decision about how you want to sound. Please read each one before you use it.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. These eight show as the one-word label they were built under, or, for What’s On and Media Library, with stray ## characters that are formatting marks. Neither tells a searcher what the page is.

The suggested titles are a starting point. Please read them over before publishing.

Where to change it

Strapi → Pages → the page → SEO → Meta Title

Why it matters

Two articles, “Beyond Price Points: How Texture and Aftertaste…” and “Boost Sales or Build a Brand”, share the SEO title “Food Texture and Aftertaste Impact on Consumer Loyalty” and its description. The second article got a copied SEO block, so Google sees the same article twice and shows the wrong summary for one of them. Write its own title and description.

The partner pages Cashew Info and Sesame Info start with the same paragraph (“Eventell Global Advisory Private Limited, is formed by…”), so Google gets the same description for both. Give each a meta description of its own.

In the articles “Russia’s Leading International Food Exhibition Marks Its 35th Anniversary” and “Visitor Demographics and Business Impact of WorldFood Moscow”, the subtitle inside the text is set as Heading 1, the same level as the title. A page should have one main heading, so change it to Heading 2.

Where to change it

Strapi → the article or partner record → SEO → Meta Title / Meta Description; Articles → the body text → the subtitle’s heading style

Why it matters

In each pair below both pages say the same thing, so Google has to guess which one is the real one and tends to split the credit between them. Keep one, and unpublish the other.

For Y&H Cargo we suggest keeping the partner record. The Learn More button on Official Support currently points at the page version, so repoint it to the partner record before unpublishing.

Where to change it

Tell us which one stays; then unpublish the other in Strapi → Pages

Why it matters

Every page loads a pop-up tool, the kind used for newsletter sign-up boxes and exit-intent offers. It is not working on this site. expoworldfood.com is not registered against the account the tool belongs to, so on every page load the tool’s service answers that the site is unknown, and the request fails.

The cost is a little speed on every page and an error logged in the background, and no pop-ups, if pop-ups were the plan. The choice is a business one. If the pop-ups are wanted, the address needs registering in that account. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain, or to remove the tool