WorldFood Moscow

Why it matters

Every page can carry a canonical address — a line, invisible to visitors, that tells Google “this is the official copy of this page; list that address, not this one”. It is meant for the rare case where one page exists at two addresses. On these sixteen records the field still holds the address the page had before the site was restructured, under /exhibit/sectors/….

Fourteen of those old addresses no longer exist — they answer “page not found” — so thirteen sector pages and the Articles index are telling Google that their official copy is a page that is not there. The other two point at an address that simply forwards back to the page itself, a loop. Either way Google is given a reason to drop the page from its results, and the sector pages are exactly the ones a buyer searching for “halal food exhibition Moscow” should land on.

The fix is to clear the field on each of the sixteen records and leave it empty: the site then fills in the page’s own address automatically. Fish and Seafood, Non-Food and Oils, Fats and Sauces are already right and need nothing.

Where to change it

Strapi → Sectors → the sector record → SEO → Canonical URL (canonicalURL); and Pages → Articles, Product Sectors, Why Exhibit → the same field

Why it matters

Alongside the visible page, the site hands Google a short machine-readable summary of the event — its name, dates and venue. It is what lets a search result show the dates under your link, or list you when somebody searches for food exhibitions in Moscow in September. On every one of the 298 pages that summary currently reads WorldFood Expo 2025, 16–19 September 2025. The header bar on those same pages says 15–18 September 2026, so Google is being told two different things, and the one built for it is last year’s.

The same slip runs through the visible site. Five page titles — the blue line in a Google result — still name the 2025 show; the FAQ block at the foot of all sixteen sector pages answers “WorldFood Moscow 2025 will be held from September 16–19”; the conference programme dates its four stages 16–19 September 2025. A buyer who reads any of these and checks the calendar will assume the page is out of date, and may assume the same about the event.

The event summary is one field on the Homepage record: change the name to WorldFood Moscow 2026 and the two dates to 2026-09-15 and 2026-09-18, and leave the rest — the venue is already right. The others are ordinary edits on the pages listed.

Where to change it

Strapi → Homepage → SEO → JSON_LD; then the page records named below

Why it matters

Lorem ipsum is the Latin filler a layout uses before the real words arrive. It is live, in public view and listed in Google, on What’s On → Agenda and What’s On → Speakers — both open with “Lorem ipsum dolor sit amet consectetur. Facilisi accumsan ac quisque…” — and on the Official Support page, where it is the page’s description: the grey text under the link in a Google result, on the page that lists the ministries backing the show.

The Help page (/help/faq/) is a fourth case: three banner slides titled Sea Food, Tea & Coffee and Oils, one of them captioned “Some description here”, then a single paragraph. It reads as a page that was started and not finished.

Replace the text with the real copy, or take the pages out of view until it is ready — unpublish them, or tick noIndex in their SEO settings so that Google stops listing them.

Where to change it

Strapi → Pages → Agenda, Speakers, Official Support, Help

Why it matters

Five of these are test pages — Test, a second Test under Exhibit, a grocery test whose headline reads “gshk;iuk”, a NeverBounce test and a demo copy of the Partners & Sponsors page. Four are the thank-you screens a form shows after it is sent. One is the reference page of design samples the site was built from, still carrying Lorem ipsum. All ten are published, listed in your sitemap — the file that invites Google to index a page — and can be found and read by anyone.

Unpublishing removes a page from the site and the sitemap in one step. Where a page has to stay, ticking noIndex in its SEO settings tells Google not to list it and drops it from the sitemap automatically. Neither needs a developer.

Where to change it

Strapi → Pages → the page record → unpublish, or SEO → tick noIndex

Why it matters

The sector pages used to live under /exhibit/sectors/…; they are now at /sectors/…. Twenty-six articles still link to the old addresses — mostly the words “health food exhibition” or “organic and healthy food” in a closing paragraph — and every one of those links lands the reader on “page not found”. The old sector addresses are also the ones Google indexed first, and the ones older bookmarks and partner sites still use.

The quickest fix is thirteen entries in the Redirects list, one per sector, written the way the existing entries are: Source exhibit/sectors/alcoholic-drinks, Destination sectors/alcoholic-drinks. That repairs all 28 links at once and catches every old bookmark too. Do it after clearing the canonical fields in the first item. Then correct the link itself whenever an article is next edited — the table gives you each one.

Where to change it

Strapi → Redirects (the quick fix); then Articles → the article → the link in the body text

Why it matters

Each of these can be clicked today, and each lands the reader on “page not found”.

Six of the eight are one mistake made twice: the Cashew Info and Sesame Info partner pages link three websites written as www.cashewinformation.com and so on, without https:// in front. Written that way a browser treats the address as a page inside your own site, looks for it under the partner page and finds nothing. The e-mail address in the free-ticket article has the same problem — it is linked as if it were a page — and the Explore More button on Explore Moscow points at a /travel-guide/ page that was never built.

Where to change it

Strapi → the page or article named below → the link in the body text or button

Why it matters

These point at other organisations’ websites, and the pages behind them have since gone. The one that matters most is Y&H Cargo: its logo sits in the sponsor strip on 38 pages, with a Learn More on the Official Support page and a Visit Site on its own partner page — and the website behind all of them, yhcargoindia.com, no longer answers at all. Every click on that logo, on 40 pages, ends in a browser error.

Three are hotel booking buttons on Plan Your Travel, which is the page a visitor reads while planning a trip; one is a mistyped address for your own Woodex site; two are in older articles.

Where to change it

Strapi → Partners → Y&H Cargo → Link; Pages → Plan Your Travel and About ITE; Articles → the two named below

Why it matters

Four records in the Partners list — the State Duma of the Russian Federation, the Ministry of Agriculture of the Russian Federation, the Ministry of Agriculture and Food of the Moscow Region and the Moscow Government — have a single # character in their Link field, a placeholder somebody typed to fill the box. The site treats it as a real address: their four logos in the sponsor strip on 38 pages open a new tab showing the same page again, and the Learn More buttons on the Official Support page and the Visit Site buttons on their four partner pages do the same.

Fill in each organisation’s website, or clear the field. An empty field is the right way to say “no website” — and we are changing the site so that a logo without a link is simply not clickable.

The Download the Exhibitor Guide button on the Exhibit page has the same # in place of a file: it looks like a download and does nothing. Attach the guide, or remove the button until it is ready.

Where to change it

Strapi → Partners → the four records below → Link; Pages → Exhibit → the Download the Exhibitor Guide button

Why it matters

In the footer record the Visitor Registration address is written as /visitor-registration — without the closing slash. The page lives at /visitor-registration/, so every click is first answered with “moved” and then sent on. Visitors see a fraction of a second’s delay; search engines count a link that has to be forwarded as worth less than one that goes straight there — and this is the footer’s main call to action, on all 298 pages.

Add the closing slash. Three links in page content have the same kind of slip.

Where to change it

Strapi → Footer → Footer Columns → Quick Links → Visitor Registration; then the three pages below

Why it matters

The header bar on all 298 pages reads “Moscow, Crocus Expo, Pavillion 3” — Pavilion has one l. It is the first line every visitor reads, and the footer and the event summary on the same pages spell it correctly.

The Explore Moscow page welcomes the visitor “whether you’re here for MITT or exploring beyond” — MITT is your travel exhibition; the guide was copied across from that site and the name was not changed. And the Organiser page describes ITE as “one of the leading B2B event orgaisers in Eurasia”.

Where to change it

Strapi → NavBar → NavText → Text2; Pages → Explore Moscow and Organiser

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

181 pages have none, so they fall back to the homepage’s sentence about 15–18 September. 87 of them are articles, and those are ours: each article already carries a summary in Strapi that the site is not using, and we are fixing that. The other 94 are yours — 25 site pages to write now, 2 more once Agenda and Speakers have real content, the 28 partner pages and the 26 photo galleries; the remaining 13 are the ten pages being hidden above, the Help page and the two twins, which wait on those decisions. Somebody searching for the WorldFood conference programme or for sponsorship currently reads a line that mentions neither.

The suggested wording below was written from what is on each page. It is a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page, partner or gallery record → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. Twelve pages carry the one-word label they were built under — Help, Organiser, Agenda, Whats On — which tells a searcher nothing about the event and does not even say WorldFood. Five more titles name last year’s show; they are in the 2025 item above.

The article “Boost Sales or Build a Brand” has a copied SEO block: its title and description are those of “Beyond Price Points: How Texture and Aftertaste Influence Repeat Orders”, so Google sees the same article twice and shows the wrong summary for one of them.

The suggested titles below are a starting point; edit them freely.

Where to change it

Strapi → Pages → the page → SEO → Meta Title; Articles → Boost Sales or Build a Brand → SEO

Why it matters

Four in ten of the images on the site are heavier than 100 kB — 111 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The heaviest single file is a 3.3 MB night photograph of the Moskva river on Explore Moscow; the next five, at 1.1–2.2 MB each, are the header photographs of five articles. Two 900 kB banners sit on the homepage itself. But most of the weight is in the photo galleries: 439 of the 594 files — 76 MB — are gallery photographs uploaded straight from the camera.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

About ITE (/about-ite/) and Organiser (/about/organiser/) are the same page under two addresses: both headed About ITE Group, both describing the company. Visitor Registration (/visitor-registration/) and New Visitor Registration (/visitor-registration-new/) are the same again — the same headline and the same registration form. In each pair Google has to guess which is the real one, and tends to split the credit between them.

Only the first of each pair has a title and description of its own; the second is among the pages borrowing the homepage’s sentence, and the Organiser page carries the “orgaisers” typo. Unpublish the copy, and we will forward its address to the page you keep so that no existing link breaks.

Where to change it

Tell us which one stays — we will forward the other’s address to it

Why it matters

The visitor-registration form on Visitor Registration and on the six country pages — Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Turkmenistan, Uzbekistan — is supplied by the registration provider and embedded into the page. On every one of those pages it reports two errors as it loads: one of its own files fails to run, and its stylesheet is refused by the server it lives on. The first screen still appears — the e-mail field and a Next button — but we stopped there rather than register a test visitor on your live system.

If a registration completes, both errors are the provider’s to tidy and nothing is lost. If it stalls after Next, visitor registration is down on eight pages, and the provider needs to hear today. Both errors sit in the provider’s code, not in anything we or your team can edit.

Where to change it

Tell us whether a registration goes through

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because expoworldfood.com is not registered against the account the tool belongs to: on every page load the tool’s service answers that the site is unknown, and the request fails. Two fifths of the flags our browser check raised on this site were that one failure, repeated on all 297 pages.

Visitors see nothing either way; there is no broken box on screen. The cost is a little speed on every page and a quiet error in the background — and no pop-ups, if pop-ups were the plan.

The choice is a business one, not a technical one. If the pop-ups are wanted, the address needs registering in that account and they will start appearing. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool