WorldFood Summit

Why it matters

Three delegate packages sit side by side on the homepage — 79 500 ₽, 111 300 ₽ and 143 100 ₽ — and each has an «ОПЛАТИТЬ ПО СЧЕТУ» button underneath it. The first two open the invoice form correctly. The third one, on the most expensive package, was saved with the placeholder address the editor fills in before a real destination is chosen, so clicking it does nothing at all.

Someone who has decided to buy your top-priced package presses the button and the page simply does not move. There is no error and nothing to tell them to try elsewhere.

This is one field, and it is the first thing on this list.

Where to change it

Strapi → the delegate packages block on the homepage → the 143 100 ₽ package → the ОПЛАТИТЬ ПО СЧЕТУ button

Why it matters

The registration form on /registration-form/ appears and accepts what a delegate types, but the address it sends their details to has been switched off. The browser cannot even find the server: the name wisent-live-api.hyve.ru no longer exists in the world’s address books, so nothing submitted reaches you.

The registration system itself is fine — it moved to a new address and this page was left pointing at the old one. The address is written into the block of HTML that holds the form, in Strapi, so your team can fix it without waiting for a release.

This is the same problem we found on MosBuild earlier today and on MiningWorld last week. The provider changed domains and the embedded address was never updated anywhere.

Where to change it

Strapi → Регистрация делегата → the form block holding the registration embed

Why it matters

«Положения и условия», «Политика конфиденциальности» and «Cookie policy» are all saved as the placeholder address, so clicking any of them does nothing. They sit in the footer, which means they are on every page of the site.

These are the links a visitor looks for before typing their name, company, telephone number and e-mail into one of your forms — which is exactly what the homepage, the feedback form and the registration form all ask them to do. Right now there is nothing behind any of the three.

It is three values in one record. If the documents themselves do not exist yet, that is worth knowing now rather than the first time somebody asks for them.

Where to change it

Strapi → the footer record → the three links at the bottom

Why it matters

The title is the blue line a person clicks in a Google result, and the name that appears on a browser tab. Most of yours currently read like notes to yourself — «Summit Form 2», «Feedback-form», «become a delegate» — and four different pages are called some variant of «Summit Form», so a visitor with several tabs open cannot tell which is which.

They are also in English on a site that is otherwise entirely in Russian.

Suggestions below are built from each page’s own main heading, so they should need only a light edit. Please read them before publishing.

Where to change it

Strapi → each page record → SEO section → Title

Why it matters

This is the sentence at the top of this report. Only the homepage and the photo gallery have a description saved; the other sixteen pages fall back to the homepage’s, so Google prints the same line under all of them.

A description does not change your position in the results. It decides whether the person looking at them clicks your link or the one underneath it. Two or three sentences, 120 to 155 characters, in Russian.

Six of the sixteen are worth writing properly, because they are the pages people arrive on from a search: the programme, both results pages, the B2B meetings page, the delegate packages and the partner page. The four card-payment forms and the invoice form can keep the default — nobody finds those through Google.

Where to change it

Strapi → each page record → SEO section → Description

Why it matters

A page should have exactly one main heading — the title at the top that tells a reader and a search engine what the whole page is about. The homepage has six, and the programme page has six, because each day of the programme was typed as a Heading 1.

Two of the six on each page are empty: a blank heading left behind by pressing Enter at the end of a Heading 1 line. They are invisible to a reader and visible to a search engine.

Delete the two empty lines on each page, and change the day headings from Heading 1 to Heading 2. Nothing will look different — Heading 2 is styled the same way in these blocks.

Where to change it

Strapi → the homepage and Программа 2026 → the programme block → the heading style dropdown

Why it matters

Both pages are headed «Видеоотзывы участников», with nothing to say which year each one covers. A visitor who lands on one from search cannot tell, and Google has two pages that look identical to each other.

Adding the year to each heading — «Видеоотзывы участников 2025» and «Видеоотзывы участников 2026» — settles it. It is two words.

Where to change it

Strapi → Видеоотзывы 2025 and Видеоотзывы 2026 → the main heading

Why it matters

This is an unusually heavy site for its size: 107 images averaging 1.4 MB each, of which 71 are over a megabyte and the largest is 3.4 MB. The photo gallery alone carries about ninety of them, which is enough that a visitor on a phone will give up before the page finishes loading.

Most of the weight is in the wrong file format rather than the wrong size. The heaviest speaker portraits and gallery photographs were saved as PNG, which is designed for logos and flat-colour graphics, not photographs. The same picture as a JPEG is a fraction of the size and looks identical.

Save photographs as JPEG at about 80% quality and 1,600 pixels on the long side. That typically takes a 3 MB image under 300 kB with no visible difference on screen. Start with the gallery, then the speaker portraits — between them that is nearly all of the 152 MB.

Where to change it

Strapi → Media Library → re-upload the file

Why it matters

The top of every page says «23-25 марта 2027, Центр событий РБК, Москва». Directly underneath it, the menu item reads «О саммите 2026». That one is simply out of date and worth changing to 2027.

The second one is a judgement call rather than a mistake. The homepage speakers block is headed «Спикеры WorldFood Summit 2026», and it sits immediately after the «Как это было WorldFood Summit 2026» retrospective link. If those are last year’s speakers shown as a taste of what the summit is like, the heading is honest — but a visitor reading down the page from a 2027 header will assume these are the people speaking in March. Either say so explicitly («Спикеры саммита 2026 — как это было») or replace the block with the 2027 line-up as it is confirmed.

The other 2026 references on the site are correct: the results pages, the video testimonials and the B2B paragraph are all describing what happened, in the past tense.

Where to change it

Strapi → the navigation record, and the homepage speakers block heading

Why it matters

Nothing anywhere on the site links to /post-release-2025/ or /program-2026/. They can only be found through Google or by knowing the address. /post-release-2025/ is 2,031 words — the single biggest piece of writing you have — and /program-2026/ is 1,041.

Both are pages that answer the question a prospective delegate actually has: what happens at this thing, and was it worth it. Putting them in the menu, or linking them from the homepage, costs nothing.

The registration and payment forms are also unlinked, but that is correct — those are reached from a button or an e-mail, not browsed to.

This is a navigation decision rather than a defect, which is why it is here rather than on the list above. Tell us where you would like them and we will add the links, or add them yourself in the menu record.

Where to change it

Strapi → the navigation record, or the homepage