Woodex

Why it matters

Each article’s SEO settings hold a “canonical URL”: the address Google is told is the real one. On these three, that field still holds the article’s old address. The old address now just forwards visitors back to the new article, so Google is sent round in a circle and will most likely list neither.

This is the most urgent item in the report and takes about five minutes. Clear the field on each article and leave it empty; the site then uses the article’s own address.

One forwarding rule also leads nowhere. In Redirects, the rule for articles/h2-2024-s-10-key-insights-from-the-russian-timber-industry sends visitors to articles/2025-s-10-key-insights-from-the-russian-timber-industry, which does not exist. Anyone following an old link or bookmark lands on “page not found”.

Where to change it

Strapi → Articles → the article → SEO → Canonical URL; and Strapi → Redirects for the forwarding rule

Why it matters

The title and description are the text people read in a search result. On these two articles they were copied from a different article, so the result describes something else.

The suggested wording below was written from the article titles. It is a starting point: please read each one before you use it.

Where to change it

Strapi → Articles → the article → SEO → Meta Title and Meta Description

Why it matters

Each of these can be clicked today and lands the reader on a “page not found” screen. A dead link costs whatever the click was about to do, and search engines quietly mark a site down for them.

Five of the six were already on the 25 August report and are still open. The Scandinavian Minimalism link is new.

Where to change it

Strapi → the article named below → the link in the text

Why it matters

The “Download the Post Show Report” link in the footer is stored as the full address https://woodexexpo.com/post-show-report without the final “/”. Nothing looks wrong, but every click makes an extra hop before the page loads, and the footer is on every page.

The same slip is in the article “Zero Waste Woodshops: Equipment Turning Byproducts Into Revenue Streams”, where the “exhibitor enquiry” link should end in a “/”. The footer link was also on the 25 August report.

Where to change it

Strapi → Footer → Quick Links; and Strapi → Articles → the article named below

Why it matters

These point at other organisations’ websites, and the pages behind them have since been removed. Four are hotel booking buttons on Plan Your Travel, the page a visitor opens when they are ready to spend money on the trip. All of them were already on the 25 August report.

One has a known replacement, given below. The hotel buttons need a person to find each hotel’s current booking page, or to take the button off.

Where to change it

Strapi → the page named below → the link or button

Why it matters

The first is on every page. The navigation bar’s second line reads “Pavillion”, while the footer already spells it correctly.

Where to change it

Strapi → the record named below

Why it matters

The page title and the big heading at the top both read “Woodex 2025”, while the event dates on the page are for 2026. This was on the 25 August report as well.

Where to change it

Strapi → Pages → Why Visit (Chinese) → the title and the main heading

Why it matters

Each of these is visible to visitors or listed for Google, and each takes a minute to put right. This updates the advice on the New Year greetings in the 25 August report: keeping one greeting per year is cleaner than retitling all four.

When you unpublish an article, add a forwarding rule in Strapi → Redirects from its old address to the one you kept, so old links and bookmarks still land somewhere.

Where to change it

Strapi → the article or page named below

Why it matters

The description is the grey text under your link in a Google result. Without one, Google picks a sentence from the page at random, which is rarely the one you would have chosen.

11 Media Gallery pages use the gallery’s Short text as their description, and on every one of them it says only “Woodex”. Three other pages have no description at all. Whatever you type in a gallery’s Short text also appears on the page, so one edit fixes both.

The suggested wording is a starting point, written from what is on each page. Please read each one before you use it.

Where to change it

Photo galleries: Strapi → Media Gallery → the gallery → Short text. Other pages: Strapi → the page → SEO → Meta Description

Why it matters

These pages are live and listed for Google, but no menu, button or link on the site leads to them. Visitors only find them through search, and Google treats them as unimportant.

They are Media Gallery and 9 of its gallery pages, plus the six pages listed below. The four 2025 galleries were already on the 25 August report.

Suggested: add Media Gallery and Why Woodex? to the “About” menu; link the gallery pages from the Media Gallery page; and link Newsletter, Become an agent and Advertise Your Participation from the pages where they belong, for example the footer or the Exhibit menu. A page that is campaign-only and should stay unlinked is fine as it is, but then decide whether it should be in Google at all.

Where to change it

Strapi → the menu or footer settings, or the page that should link to them

Why it matters

We are making the site load most images at a smaller size on its own, so the long list from 25 August is mostly ours now. These nine originals are so large that they still need replacing in the Media Library.

A free tool such as tinypng.com or squoosh.app does it well. Aim for under about 300 kB for a full-width photograph. Every visitor downloads these at full size, including on a phone using mobile data, and Google counts page speed when it decides where to rank you.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

The partner and sponsor logos are each built as a link, but a partner with no address behind it gets a link to nothing. The logo strip on 17 pages and all 22 cards on /partners-and-sponsors/ are affected.

A mouse click does nothing, but a visitor using a keyboard stops on each logo, and pressing Enter opens a second copy of the current page in a new tab.

If the logos are meant to take visitors to each partner’s website, fill in the link in each partner’s record. If they are not meant to go anywhere, tell us and we will keep them as plain images. That is a code change on our side and needs nothing from your team.

Where to change it

Tell us. If yes, fill in each partner’s link in Strapi → Partners → the partner → Button → LinkTo