Woodex

Why it matters

Download the Post Show Report in the footer’s Quick Links column is stored as the full address without the final “/” — https://woodexexpo.com/post-show-report rather than /post-show-report/. Nothing looks wrong, but the site has to forward every click on to the “/” version before the page appears, and the footer is on all 137 pages.

Search engines also treat a link that has to be forwarded as worth slightly less than one that goes straight there — and this one points at your post-show report form, one of the pages you most want found.

The fix is one edit: write it as the path /post-show-report/. A link written that way always lands on the right page and cannot fall out of date.

Where to change it

Strapi → Footer → Quick Links → Download the Post Show Report

Why it matters

Each of these can be clicked today, and each lands the reader on a “page not found” screen instead of the page it promises. A dead link costs whatever the click was about to do — a stand enquiry, a sector page, a report download — and search engines quietly mark a site down for them.

Six of the seven are addresses typed slightly differently from the real ones: a sector name shortened, a “z” for an “s”, exhibiting for exhibit. The seventh is a link to our internal preview copy of the site, which visitors cannot open. Every replacement address below was opened and checked before it went in the table.

Where to change it

Strapi → the page or article named below → the link in the body text or button

Why it matters

These point at other organisations’ websites, and the pages behind them have since been removed — in two cases the whole website has gone. Four of the six are hotel booking buttons on Plan Your Travel, the page a visitor opens when they are ready to spend money on the trip.

Two have a known replacement, given below. The four hotel links need a person to find each hotel’s current booking page, or to take the button off.

Where to change it

Strapi → the page named below → the link or button

Why it matters

The Media Gallery page lists seven galleries — 2017, 2019, 2021 and 2023. Your four newest ones — Woodex 2025 Exhibition, Woodex 2025 Awards Ceremony, Woodex 2025 Conference Program and Woodex Furniture Summit 2025 — are published and open at their own addresses, but neither the gallery page nor the menu links to them. A visitor browsing the gallery never sees last year’s show, and search engines find those four pages only through your sitemap.

The gallery section on that page shows whichever galleries were ticked when it was set up, and the 2025 ones were added after that. Either tick the four new ones in that list, or clear the selection altogether — with nothing selected the section shows every published gallery automatically, newest first, and future galleries appear on their own.

Where to change it

Strapi → Pages → Media Gallery → the Media section → Data

Why it matters

Every page has one main heading — the big title at the top — and search engines read the “Heading 1” style as “this is what the page is about”. In the text editor the same style is available on any paragraph, and on two pages it has been used simply to make text large.

On the Equipment for Furniture Production sector page the sentence “Put Your Machinery in Front of Russia and the CIS Furniture Industry” is set as Heading 1, so the page announces two subjects. On Furniture Components and Fittings the statistics table — 8,000+, 210+, 8+ and Visitors, Exhibitors, Countries — is built from six Heading 1 cells, which tells Google the page is about “8,000+”.

Where to change it

Strapi → the page → the text block → change the paragraph style

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. Six pages still carry the label they were built under — Form - Contact Us, Why Visit - Chinese — which reads as unfinished to a searcher and says nothing about Woodex.

The suggested titles below are a starting point; edit them freely.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

18 pages have none, so they fall back to the homepage’s sentence — somebody searching for the Woodex team or the Brazilian exhibitor programme currently reads a line that mentions neither. Another 11 Media Gallery pages do have a description, but it is the single word Woodex, which gives a searcher nothing to go on.

The suggested wording below was written from what is on each page. It is a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

None of these breaks anything, but each is visible to visitors or to Google, and each takes a minute to put right.

The four New Year greetings are the ones worth a moment’s thought: they share two titles between them, and two of them share a date, so Google sees the same article twice over and has to guess which to show.

Where to change it

Strapi → the page or article named below

Why it matters

A quarter of the images on the site are heavier than 100 kB — 52 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The heaviest single file is a 4.2 MB banner on the Exhibitor Resource Centre page; the Plan Your Travel photo is 3 MB, and a 2.5 MB carpenter photograph sits on two pages. Further down, the sector images are each used on three or four pages, so they count several times over.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

The partner and sponsor logos — all 19 on the Partners & Sponsors page, and the strip of 21 that runs across 17 other pages including About Woodex, Plan Your Travel and the enquiry forms — are each built as a link, but no partner record has an address behind it. So every logo is a link to nowhere: clicking does nothing, and a visitor using a keyboard or a screen reader has to step through 21 empty links on each of those pages before reaching the footer.

If the logos are meant to take visitors to each partner’s website, the fix is yours: open each partner in Strapi and fill in the link. If they are not meant to go anywhere, tell us and we will change them to plain images — that is a code change on our side and needs nothing from your team.

Where to change it

Tell us — and if yes, fill in each partner’s link in Strapi → Partners → the partner → Button → LinkTo

Why it matters

While checking the pages we noticed the site quotes three different visitor figures for the show, and two different exhibitor and country counts. A visitor comparing pages — or a prospective exhibitor doing their homework — will notice too.

Some of these may describe different things — unique visitors against total visits, say, or countries against Russian regions — in which case labelling them consistently is all that is needed.

Where to change it

Tell us which figures are current, or edit the pages directly