Weldex

Why it matters

Become an Exhibitor, Visitor Registration, Download the post-show report and Download event brochure sit in the footer of every page. In the footer record their addresses are typed as exhibit-enquiry, visitor-registration, post-show-report and event-brochure — without the “/” at the front.

Written that way, a browser treats each one as a page inside whatever page the visitor is on. From the homepage that happens to work. From anywhere else it does not: a visitor on About ITE who clicks Become an Exhibitor is sent to /about-ite/exhibit-enquiry, which does not exist, and lands on a “page not found”. That is the case on 205 of the site’s 206 pages, for all four links — the search-engine crawl counted 826 broken links from this one cause, and they are the footer’s calls to action.

The fix is four edits in one record: add the leading “/” (and a closing one) to each address. It is worth doing today.

Where to change it

Strapi → Footer → Footer Columns → the Quick Links column → Content

Why it matters

Each of these can be clicked today, and each lands the reader on a “page not found” screen instead of the page it promises.

Three of the four are the same link in three articles: “hardware solutions” points at a fasteners-and-hardware sector that this site no longer has — fasteners moved to the Fastenex exhibition. The fourth is one letter: the American spelling of centre in a link to the Exhibitor Resource Centre.

Where to change it

Strapi → the page or article named below → the link in the body text or button

Why it matters

These point at other organisations’ websites, and the pages behind them have since been removed — in four cases the whole website has gone. Four of the ten are hotel booking buttons on Plan Your Travel, and three are partner websites on the Partners and Sponsors page, which is the page a prospective partner reads.

Two have a known replacement, given below. The rest need a person to find the current address or to take the button off.

Where to change it

Strapi → the page or article named below → the link or button

Why it matters

Alongside the visible page, a site can hand Google a short machine-readable summary of the event — its name, dates, venue and organiser. That is what lets a search result show the dates under your link, or list Weldex when somebody searches for exhibitions in Moscow in October. On Weldex that field is empty on every page, so Google is working from the visible text alone.

Your Woodex site already carries a complete example: an Event block with the name, the dates, the Crocus Expo address and the organiser. Copy that block from the Woodex homepage record into the same field here, then change the name to Weldex 2026, the dates to 6–9 October 2026 and the hall to Pavilion 1, Hall 4. Tell us if you would like it drafted for you.

Where to change it

Strapi → Homepage → SEO → JSON_LD

Why it matters

Two of these are pages built while the site was being constructed, one is a test copy of a real page, and two are the thank-you screens a form shows after it is sent. All five are published, listed in your sitemap — the file that invites Google to index a page — and can be found and read by anyone.

Unpublishing removes a page from the site and the sitemap in one step. Where a page has to stay, ticking noIndex in its SEO settings tells Google not to list it and drops it from the sitemap automatically. Neither needs a developer.

Where to change it

Strapi → the page record → unpublish, or SEO → tick noIndex

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. Six pages still carry the label they were built under — Form - Become A Partner, Why Exhibit for South Korean Companies - EN — which reads as unfinished to a searcher, and two carry a typo: the visa page is titled for “Wedex Expo”, and one gallery is a “Professinal” ceremony.

The homepage is on the list for a different reason: its title never says Weldex. Somebody who searches for the event by name sees “Welding Expo - Leading Welding Technology Trade Show” and has to guess.

The suggested titles below are a starting point; edit them freely.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

43 pages have none, so they fall back to the homepage’s sentence — 26 site pages, the articles index and 16 older articles. Somebody searching for the Weldex conference programme or the visa page currently reads a line that mentions neither. Another 26 Media Gallery pages do have a description, but it is the single word Weldex, which gives a searcher nothing to go on.

The suggested wording below was written from what is on each page. It is a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

More than a quarter of the images on the site are heavier than 100 kB — 72 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The heaviest single file is a 2.6 MB photograph of Seoul on the two South Korean pages, and the Plan Your Travel header is 1.1 MB. But the best value is lower down the list: a 521 kB banner sits on eleven pages, and four sector photographs of 234–279 kB each appear on eight to ten pages — compressing each of those once improves every page it is on.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo or a QR code.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

The testimonial slider on About Weldex and Why Exhibit — and the same slider on the two South Korean pages and the Additive Technologies sector page — shows four quotes with a company but no person. The Name field on those four records holds only a blank space, so the card prints the company and nothing above it.

A quote with a name behind it carries more weight with a prospective exhibitor. Fill in who said it, with their role if you have it.

Where to change it

Strapi → Testimonials → the Vector Group, Cherepovets Welding Materials Plant, Rosomz and Xveld records → Name

Why it matters

Your buttons and highlighted text use white on the Weldex orange. Measured the way accessibility guidelines measure it, that pairing scores 2.45 to 1 against a recommended minimum of 4.5 to 1 — readable for most people, hard for anyone with low vision or a phone screen in sunlight, and a fail in any accessibility audit a large exhibitor or public body might run before partnering.

Nothing here is broken, and the site can stay as it is. But the fix is cheap if you want it: navy text on the orange buttons scores 6.2 to 1 and keeps the brand colour exactly as it is; a slightly darker orange, used only for buttons and small text, also passes; or you leave it, as a brand decision.

Where to change it

Tell us which option you prefer — the change itself is ours to make

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because weldexexpo.com is not registered against the account the tool belongs to: on every page load the tool’s service answers that the site is unknown, and the request fails. Two thirds of the flags our browser check raised on this site were that one failure, repeated on every page.

Visitors see nothing either way; there is no broken box on screen. The cost is a little speed on every page and a quiet error in the background — and no pop-ups, if pop-ups were the plan.

The choice is a business one, not a technical one. If the pop-ups are wanted, the address needs registering in that account and they will start appearing. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool