TransRussia Summit

Why it matters

The first two send a visitor to a page-not-found screen on your own site. The «Стать делегатом» button on the 2024 results page is the main call to action on that page, and every other page on the site already points at the right address.

The Технологии Доверия link was saved as www.tedo.ru with no https:// in front, so the site reads it as a page inside summit.transrussia.ru instead of the company’s own website.

The Logirus website itself does not load in a normal browser. It was also down on 26 August, so this is not a passing outage.

Where to change it

Strapi → the page or partner record → the button or the Официальный сайт link

Why it matters

Each of these companies has two partner pages. The one in the right-hand column is linked from the home page. The old one is not linked from anywhere but is still public, so Google can find it.

Two pages with the same company name compete with each other in search results, and a visitor who lands on the old one reads outdated text.

Where to change it

Strapi → Partners → unpublish the older record

Why it matters

Visitors can only reach these through Google, and Google treats a page that nothing links to as unimportant. They are not in the menu and nothing on the home page leads to them.

Where to change it

Strapi → the menu or the home page, or unpublish the record

Why it matters

On ten of these pages the description box holds only the words «Официальный сайт ⇢». With nothing else to use, Google shows «Официальный сайт ⇢» as the description of all ten, and two of them (Журнал «Логистика» and Журнал «Логистика 360») look 97% identical to a search engine.

Add two or three sentences about each company above the link, in the same box: who they are and their role at the summit. The ATC Global Logistics and Каргономика pages are good examples of what works. This also fills in those pages’ Google description automatically.

Four more partner pages have no text at all: ATI.SU, KEPT, О’КЕЙ and Dalli (the old page). Fill them in or unpublish them, using the two items above.

Where to change it

Strapi → Partners → the partner → the description box

Why it matters

The description is the grey text Google prints under the page title in search results. Where a page has none, Google invents one from whatever text it finds, which is how pages ended up showing «TransRussia Summit 2026» or «Как это было».

The table covers the pages that are not partner pages. For a partner page without a description, one sentence in the same shape works, for example «[Компания] — партнёр TransRussia Summit 2026.» Writing the partner text in the item above fixes their descriptions at the same time.

The suggested wording is a starting point. Please read it over before publishing, because it goes out under your name.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

The title is the blue headline in Google and the text in the browser tab. Three are the card-payment forms, which are in all capitals and get cut off in search results. The rest are either too short to say what the page is or too long and generic.

The two «Отзывы участников» pages currently have identical titles and headings, so Google cannot tell 2024 from 2025.

The suggested wording is a starting point. Please adjust it to the way you name things.

Where to change it

Strapi → the page → SEO → Meta Title

Why it matters

The home page now loads about 39 MB of photographs, up from about 24 MB on 26 August. The speakers page loads 30 MB and the 2025 photo gallery 36 MB. After a 15-second wait on a fresh visit, 30 of the 87 images on the home page were still downloading, so on a phone connection a visitor can give up before the page has finished.

The site has no automatic image shrinking, so the only fix is re-saving the files at a smaller size before uploading them to the Media Library. A free tool such as tinypng.com or squoosh.app does it well.

Most of the weight is a format choice. PNG stores every pixel exactly, which is right for a logo and wasteful for a face. There are 53 PNG files over 100 kB, 34 MB between them.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

Alternative text is a short written description of a picture. A screen reader reads it aloud to a blind visitor, and Google uses it to understand the image. 68 images in the Media Library have none. 23 of them are partner logos, which we are making read the company name automatically, so those are not yours to write. The 45 below are.

Where to change it

Strapi → Media Library → the image → Alternative text

Why it matters

On Итоги 2024 and Итоги 2025, the opening paragraph («С 20 по 22 октября в Москве…» on one page and «4–5 декабря в Москве…» on the other) is set as a heading in the text editor. Google reads it as a 200-character section title.

Select the paragraph and change its format from “Heading” to “Paragraph”. The headings below it («ФОТОГРАФИИ», «АНАЛИТИЧЕСКИЙ БЛОК…») are fine.

Where to change it

Strapi → the page → the text block → change the format from Heading to Paragraph

Why it matters

The biographies are laid out as a three-column table, 431 pixels wide on a 390-pixel phone screen. Sentences are cut off mid-word: «консал…» and «Strategy Pa…» in place of the full words. The page itself does not scroll sideways, but a fixed-column table is the wrong shape for a phone.

Rebuilding the section as stacked blocks — photograph, then name, then the text underneath — fixes the phone view and reads better on a desktop too. It is the same content without the table around it.

Where to change it

Strapi → Информация о спикерах → the biographies block

Why it matters

The form is shown inside a frame, and a frame with no title is announced to a screen-reader user as nothing at all. Adding a title is a one-word edit to the HTML block.

You no longer need to change the form’s width. The payment form is ours now (see below) and we are fixing it in the site’s code.

Where to change it

Strapi → the page → the block of HTML that holds the form

Why it matters

The invoice, partner, registration and three card-payment forms come from an outside provider, and the fields inside them are theirs, not ours. A scan found input boxes with no label (5), drop-down lists with no label (4) and a submit button whose text is too faint to read comfortably (2).

The consent tick-box that appears on the home page, /feedback-form/ and /get-materials/ is also third-party and also has text too faint to read comfortably.

We cannot change any of this from the site. Please raise it with the provider and ask when it will be fixed. Nothing on your side needs editing.

Where to change it

Not in Strapi — a question for the company that supplies your forms