TransRussia Summit

Why it matters

On Оплата участия по счету the form is embedded with its width fixed at 800 pixels. A typical phone screen is 390 pixels wide, so the right-hand half of every field sits off the edge of the screen. Someone entering their name, telephone number, address or ИНН on a phone cannot see what they are typing.

This is the page people use to pay for their participation, so it is the first thing on this list to fix. It is a content edit, not a developer change: the width is written into the block of HTML that holds the form, and one word in it needs changing.

Стать партнёром carries the identical form with the identical fixed width and needs the same edit.

Where to change it

Strapi → Оплата участия по счету → the rich-text block holding the form, and the same block on Стать партнёром

Why it matters

The button points at /delegates-packages/, which does not exist — anyone who clicks it lands on a page-not-found screen instead of the delegate packages. It is the main call to action on that page.

Every other page on the site already points at the right address; we checked all 34. This one page was missed.

Where to change it

Strapi → Итоги TransRussia Summit 2024 → the Стать делегатом button

Why it matters

The biographies on Информация о спикерах are laid out as a three-column table. A table keeps its columns at fixed widths, so it cannot fold onto a narrow screen: on a phone the text column is squeezed to roughly 250 pixels and the last few characters of almost every line are sliced off at the right edge.

We photographed the page at phone width: «руководитель» reads as «руководител», «логистики» and «рынка» lose their endings, and the same happens on line after line. It is readable on a desktop and close to unreadable on a phone.

Rebuilding the section as ordinary stacked blocks — photograph, then name, then the text underneath — fixes the phone view and reads better on a desktop too. It is the same content, without the table around it.

Where to change it

Strapi → Информация о спикерах → the biographies block

Why it matters

Both of these are the «Официальный сайт» link on a partner’s page — the one thing a visitor on that page is most likely to click.

The first is a typing slip rather than a dead site: the address was saved without https:// in front of it, so the site reads it as a page inside summit.transrussia.ru and the visitor gets a page-not-found. The company’s real site is fine.

Where to change it

Strapi → the partner record → the Официальный сайт link

Why it matters

Each of these companies has two partner pages. Only one of the two is linked from the home page; the other is not linked from anywhere but is still public and can be found in Google.

Two pages carrying the same company name compete with each other in search results, and the one Google picks may well be the one nobody is maintaining.

Where to change it

Strapi → Partners → unpublish or delete the older record

Why it matters

You have 17 partner pages published. The partner section on the home page shows 6 of them. The other 11 can only be found by someone who already has the address, or through Google — a visitor browsing the site will never see them.

Two of the eleven are the duplicate records in the item above. The rest are real partner pages that are simply not attached to anything.

Where to change it

Strapi → the partner section on the home page, or unpublish the record

Why it matters

The title is the blue clickable line in a Google result, and the text on the browser tab. On these eight pages the Meta Title field is empty, so the site falls back to the name someone typed while building the page — in English, on a Russian-language site, and reading as unfinished: Summit Form 1, get-materials, become a delegate.

Four of them are the payment pages, which is where it matters most: a delegate who has opened three tabs to compare tariffs is looking at three tabs that all say “Summit Form”.

The suggestions below follow each page’s own headline. They are a starting point — please adjust them to the way you name things.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The description is the grey sentence Google prints under your page title. It is the line that decides whether somebody clicks you or somebody else, and it is the only part of a search result you write yourself.

The field is empty on almost every page, so 31 of your 34 pages currently show the site’s built-in default — one sentence about an annual conference for transport and logistics professionals. It suits the home page. On the delegate packages, the payment forms and the results pages it says nothing about what the page is for, and when every page says the same thing Google writes its own snippet instead.

These fifteen are the main pages, roughly 120–155 characters each. The partner pages need one line each as well; they are the item straight after this one, with the wording already drafted. Everything below is a starting point.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

Every partner page currently carries the same site-wide sentence as its Google description, so a search result for any of your partners says nothing about that partner. On a page whose whole purpose is to give a partner visibility, that is the one line worth getting right.

Six of the partners have written a paragraph about themselves on their page; the drafts below use their own words. The rest have nothing on the page but their name and their partner type, so the draft says who they are and what they are partnering. Either way it is one field per record.

Fifteen, not seventeen — the two duplicate records in the item above are being removed, so they need nothing.

Where to change it

Strapi → Partners → the partner record → SEO → Meta Description

Why it matters

The home page alone loads 24.1 MB of photographs — 54 images, averaging 458 kB each. On a phone connection that page takes a very long time to finish, and some photographs may not appear at all before a visitor gives up.

The largest part of it is a format choice: 18.3 MB of the home page is PNG files, and 27 of them are speaker portraits between 471 and 855 kB. PNG is the wrong format for a photograph — it stores every pixel exactly, which is what you want for a logo and wasteful for a face. The same portrait saved as JPEG comes out at 40–80 kB and looks identical.

The site serves whatever file was uploaded and cannot shrink them on its own, so this is a re-upload in the Media Library. A free tool such as tinypng.com or squoosh.app does it well.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

Итоги 2024 lives at /post-release/ and Итоги 2025 lives at /postrelease/. Nothing is broken — both pages work — but the two addresses differ by a single hyphen, and nobody reading a link can tell which year they are about to open. The next edition makes it worse.

Renaming them costs a redirect from the old address to the new one, which is ours to set up. It is cheapest to decide now, while there are two of them.

Where to change it

Tell us the naming you want and we will set up the redirects