Securika Moscow

Why it matters

This has been the first item on every report since 20 August, and it is still the most valuable thing on this list. Connect is one of the three, and it sits in the main menu on every page of the site.

Every page has a setting called Canonical URL. It has one job: to tell Google “this page is a copy, list that other address instead.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these three it names somewhere else. Two point at pages that were deleted, so they are asking to be replaced by an error page, which in practice means asking to be dropped. The third, an article about the 2025 show, points at a different article altogether, “Emerging Threats in Global Security”, and carries that article’s search title and description as well.

Clear the field on all three. Two of them also need their search title and description replaced, because Google is being shown another page’s words.

Where to change it

Strapi → each page or article → SEO → Canonical URL, and on two of them Meta Title and Meta Description

Why it matters

Someone reading this sector page, interested enough to click Enquire to Exhibit, lands on a “page not found” error instead of your enquiry form.

The address is right apart from an asterisk and a space pasted in front of it. The browser reads the whole thing as one address it does not recognise.

This was on both earlier reports and is unchanged. It is a single field, and it is the one place on the site where a stand enquiry is being turned away.

Where to change it

Strapi → Sectors → Integrated Safety Systems → the Enquire to Exhibit button’s link

Why it matters

The СТА logo in the Media Partners strip links to cta.ru from 57 pages of the site, and on every one of them the link is dead.

The address is right. There is one backtick character on the end of it, which the browser treats as part of the address, so it asks for a page that does not exist.

All 57 pages draw it from the one partner entry, so one edit fixes them all. Unchanged since 20 August.

Where to change it

Strapi → the media partner entry for СТА → its website address

Why it matters

Each of these can be clicked today and each ends on an error page. All were re-tested on 2 October with an ordinary browser identity, and where a site refused our checker we opened it in a real browser before listing it.

The Visa and Explore Moscow ones matter more than their number suggests. The four links on the Visa page all point at your travel partner’s old English address, which now shows that site’s own “page not found” notice, in Russian. A visitor asking how to get a visa is handed an error they may not be able to read.

Five of these addresses were on the 20 August list and did not appear in September’s. They had not been fixed in between, so they are back here.

Where to change it

Strapi → the page or article named in each row → the link

Why it matters

Securika Moscow 2027 runs 21–23 April 2027. The title Google shows for your homepage, which is the blue clickable line in a search result and also the headline when someone shares the site in a messenger, still ends “Securika Expo 2026”. The homepage itself says 2027. Only this one field is behind.

Five pages still describe the next show using an earlier year in their text. They are the same five as on 20 August.

Exhibitor Promotion matters most after the homepage. It invites exhibitors to bring their clients to “Securika 2026”, four times, and offers a ready-made invitation reading “Securika Moscow 2026 Exhibition April 22-24”. An exhibitor who copies that into an email sends customers to a show that has already happened. The page’s Google description is taken from the same opening sentence, so correcting the text corrects the description too.

Where to change it

Strapi → Homepage → SEO → Meta Title; for the five pages, the body text of each

Why it matters

These pages are published, listed in the sitemap your site sends to Google, and set to appear in search results. All eight were checked again on 2 October.

Three are test articles called “Become an Exhibitor”, and two of those still show Latin dummy text as their Google description. One is a demo copy of Partners & Sponsors that now has the same title as the real page, so Google sees two pages with one name. One is an internal page of design samples.

The other three are the confirmation pages people see after requesting a report. They are for people who have just filled in a form, and they should not be found in Google.

Where to change it

Strapi → each record → unpublish, or SEO → tick No Index

Why it matters

The description is the grey text under your link in a Google result: the two lines that decide whether someone clicks you or the result below you.

Seventeen pages have none at all, so Google makes up its own from whatever text it finds first. Fourteen of them are photo galleries. The September report sent you to the SEO tab for these, but galleries do not have one: their description comes from the gallery’s Short text field, which on all fourteen holds a single space. Short text is not shown anywhere on the gallery page, so filling it in changes only what Google shows. Keep each one under 150 characters, or the site will shorten it with “…”.

Five more are important pages where the site has written a description automatically from the opening text, and it stops mid-sentence with “…”. Google shows it exactly like that. A description written by hand replaces the automatic one.

Suggested wording for all 22 is below, drafted from what each page already says. Please read it before publishing and change anything that does not sound like you.

Where to change it

Galleries: Strapi → Media Gallery → the gallery → Short text. All others: Strapi → the page → SEO → Meta Description

Why it matters

Alternative text is a short description stored with an image. Screen readers, the software blind and partially sighted visitors use to have a page read aloud, speak it in place of the picture.

When an image is the whole of a link, that description is also the link’s name. The YouTube and LinkedIn icons in your footer have none, so on every page a screen reader announces two links called simply “link”, with no clue where either goes. The Indian Compliance Report banner on the homepage and on India Exhibitors has the same problem.

The description lives on the image itself, so one entry fixes every page that uses it.

Where to change it

Strapi → Media Library → the image → Alternative text

Why it matters

Each of these is visible to visitors and each is one edit. None was on an earlier report: the first three turned up in this review’s page-by-page browser check, and the last two in our read-through of the pages.

Where to change it

Strapi → the record named in each row

Why it matters

Every visitor downloads these at full size, on a phone and on mobile data as much as anywhere. Heavy images are the main thing slowing the site down, and Google takes page speed into account when it ranks.

The site has 886 images over 100 kB, 195 MB between them, four more than in September. These ten, all unchanged since August, make up 49 MB of that on their own. The five “Mockup” brochure covers are PNG files of 5 to 8 MB each, 32 MB together; re-saved as JPEG or WebP at about 80% quality, files like these typically shrink by 90% with no visible difference.

As a guide, a full-width banner rarely needs more than 300 kB, and an image inside an article rarely more than 150 kB.

Where to change it

Strapi → Media Library → the image → replace the file

Why it matters

Your headline attendance figure appears in three versions. Thirteen pages, the homepage, Why Exhibit and all eleven sector pages, say 19,880. Nine pages, including About Securika, Why Visit and the brochure and post-show report pages, say 19,800+. India Exhibitors says 19,630+ in its figures block and 19,800+ further down the same page.

Countries and speakers disagree too. About Securika, Why Exhibit, Why Visit and Türkiye say 22 countries; all eleven sector pages say 26+. Six pages say 165 speakers; India Exhibitors says 150+.

The 20 August report found two visitor figures, and nothing has changed since; this review found the third, on India Exhibitors. Nothing is broken, but these are the numbers exhibitors use to justify a stand, and a figure that changes from page to page is the kind of thing a buyer notices.

Where to change it

Tell us which figures are right, or correct them yourselves in Strapi

Why it matters

When two pages carry the same title, Google has to guess which to show, splits the credit between them, and usually shows neither as well as one would have done alone.

Five of these pairs are the same story published twice, in slightly different wording. Keep one and unpublish the other. Which one is your call; our suggestion is in the table.

Two pairs are genuinely different articles that were given the same headline. Keep both, and give each its own Meta Title, the title used only in search results, so the headline on the page can stay as it is.

Where to change it

Strapi → Articles → keep one copy, or give each its own Meta Title

Why it matters

We followed every link on all 380 pages. Five pages are never the destination of any of them. Five more, the travel guide pages, are linked only from Explore Moscow, which is itself one of the five. The only way to reach any of the ten is to know the address or find it in Google.

Sponsorship Enquiry is the one to look at first: a page whose whole purpose is to bring in sponsors, with nothing on the site pointing at it.

This matters for search as well as for visitors. Google treats a link from one of your own pages as a vote of confidence, and a page with none is one it has little reason to rank.

Where to change it

Tell us where they belong, or add them to the menu or footer in Strapi

Why it matters

Every page loads a script from OptinMonster, the pop-up and email-capture tool. On every page it fails, because securikaexpo.com is not registered as a site in the OptinMonster account the script belongs to. So no OptinMonster campaign can appear on this site, whatever is set up in the account.

Nothing visible is broken. But every visitor downloads and runs the script before it finds it has nothing to do.

This was a decision on the 20 August report and nothing has changed.

Where to change it

Register the domain in your OptinMonster account, or tell us to remove the script