Securika Moscow

Why it matters

This was the first item on the report of 20 August and it is unchanged. It is still the most valuable thing on this list.

Every page carries a setting called Canonical URL, and it has one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these two it names a page that has been deleted. So each one is asking Google to drop it in favour of an address that returns an error — which means asking to be dropped altogether. Both pages themselves are live and working perfectly. It is only this one field that is wrong.

Where to change it

Strapi → the page → SEO → Canonical URL — clear the field

Why it matters

Someone reading your Integrated Safety Systems sector page, interested enough to click the button that says Enquire to Exhibit, currently lands on a “page not found” error instead of your enquiry form.

The address is correct apart from a stray asterisk and a space pasted in front of it. The browser treats the whole thing as one address, does not recognise it, and gives up.

This was item 2 on the 20 August report and is unchanged, so it has been turning away enquiries for at least three and a half weeks. It is a single field.

Where to change it

Strapi → Sectors → Integrated Safety Systems → the button’s link address

Why it matters

The partner link to cta.ru appears across 59 pages of your site, and every one of them is dead. It was 58 pages at the last report; the site has grown since.

The address itself is right. There is a single backtick character left on the end of it, which the browser reads as part of the address, so it looks for a page that does not exist.

Because all 59 pages draw this from one record, fixing it once fixes all of them. It is the highest page-count fix on this list by a wide margin.

Where to change it

Strapi → the partner record for CTA → the website address

Why it matters

Five unfinished pages are published, listed in your sitemap and eligible to appear in search results. All five were confirmed still indexable on 14 September.

Two of them have Latin placeholder text as their Google description — the dummy copy that sits in a layout before the real words arrive. That text is what someone searching currently sees underneath the link.

This was item 4 on the 20 August report. One of the placeholders from that list has since been removed; these five remain.

Where to change it

Strapi → each record → unpublish, or tick No Index

Why it matters

The description is the grey text under your link in a Google result — the two lines that decide whether someone clicks you or the result below you.

Most of the last report’s list has sorted itself out. The site now writes a description automatically from the words already on each page, and that covered 33 of them. These 19 are what is left: page types that hold no body text to draw on, so they stay blank until somebody writes them.

Fourteen are photo galleries and follow one pattern — write the first, then change the year. Suggested wording is below for all of them; please read it over before publishing, because it goes out in your name.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

When two pages carry the same title, Google has to guess which one to show, splits the credit for links and visits between them, and usually shows neither as prominently as one would have done alone.

This needs a decision rather than an edit: the copies are not always identical, and only your team knows which version you want people to land on. Where both have something worth keeping, merge them and give the survivor a distinct title.

One set has been partly cleaned up since August — the AAM Systems webinar article went from three copies to two. The rest are unchanged.

Where to change it

Strapi → Articles → keep the better copy, unpublish the other

Why it matters

This article is now titled “Emerging Global Security Threats: ” — it ends with a colon and nothing after it. It has also been set to hand its search ranking to a different article, “Emerging Global Security Threats Businesses Must Prepare For”.

If somebody was deliberately merging those two articles, that is exactly the right thing to have done and only the title needs finishing. The target article is real, live and indexable, so nothing is broken.

If it was a half-completed edit, it needs another look — at the moment the page carries an unfinished headline and is giving its ranking away. We cannot tell which from the outside, which is why this is a decision rather than a fix.

Where to change it

Strapi → Articles → the record at /articles/5-reasons-why-you-should-become-an-exhibitor-at-securika-moscow-2025/

Why it matters

Readers clicking these hit a “page not found” error part-way through an article, which is the point at which most people leave. All three were re-tested by hand on 14 September.

Two are links to sector pages that have since been replaced. Repoint them at whichever sector page took over the subject, or remove the link and keep the words.

The third is a hotel booking link, and it is a smaller fix than it looks: the hotel’s own site is working normally, and only its English version has been taken down.

Where to change it

Strapi → the article or page named → the link address

Why it matters

Both of these addresses are missing the slash on the end. The site accepts them, but only by bouncing the visitor through a redirect first, which costs a moment on every click and dilutes the value those links pass on.

One of the two picked up its missing slash since August, so this is half done. Two copies of the addresses still need it.

Adding the trailing slash in the footer settings fixes it across the whole site at once.

Where to change it

Strapi → Footer settings → the two download link addresses

Why it matters

Heading 1 is the style reserved for a page’s own main title. It tells Google “this is what the page is about”, and there should be exactly one on a page.

On these four, text inside the content editor has been formatted as Heading 1 as a way of making it large. It competes with the real title, and Google ends up with several candidate answers to what the page is about.

Changing them to Heading 2 or Heading 3, or to bold body text, will look almost identical on the page. Verified again on 14 September — the counts are exactly as they were in August.

Where to change it

Strapi → the page → the text editor → change these to Heading 2 or Heading 3

Why it matters

Google shows roughly the first 155 characters of a description and cuts the rest off mid-sentence. 93 pages on the site currently run past that.

Please do not rewrite all 93. Eighty-five of them are descriptions the site writes automatically, running long because of a setting on our side rather than anything in your text. We are lowering that limit, which corrects all 85 at once — rewriting them by hand would be work thrown away.

These eight are the ones actually written by hand, so no change of ours will touch them. Each is over by a handful of characters and cutting one clause is usually enough.

Where to change it

Strapi → the page → SEO → Meta Description — trim to about 150 characters