Securika Moscow

Why it matters

Each of these pages has an address typed into a field called Canonical URL. That field exists for exactly one purpose: to tell Google “this page is a duplicate — index that other address instead.”

On two of them the address it names is a page that was deleted. So Connect and Perimeter Security and Check Points are both asking Google to drop them in favour of a page that returns an error. Both are live, both work, and both are quietly removing themselves from search results.

The third names its own address but with the old insecure http:// in front of it, which Google reads as a different page.

The fix is to clear the field and leave it empty. The site fills in the correct address by itself whenever the field is blank, so there is nothing to retype — empty is right.

Where to change it

Strapi → the page record → SEO → Canonical URL

Why it matters

Anyone who clicks this button gets a browser error instead of your enquiry form. It is a stand enquiry you are not receiving, on a page whose whole purpose is to generate them.

The cause is a stray asterisk and a space that were pasted in front of the address. The address after them is correct — it is only those two characters that break it.

Where to change it

Strapi → Sectors → Integrated Safety Systems → the Enquire to Exhibit button

Why it matters

Every one of these can be clicked today and every one of them fails. We requested all 117 internal and 209 external link destinations on the site individually on 20 August; these ten are the ones that came back with nothing.

The first is the one worth doing first, because it is not on one page — the same media partner logo — СТА, in the Media Partner block — appears on 58 pages, so it is 58 dead links from a single record. Fixing the one record fixes all 58. The address is correct apart from a stray backtick left on the end of it.

The two hotel and two visa links matter more than their page count suggests: they sit on Plan Your Travel, Visa and Explore Moscow, where a visitor who has already decided to come is trying to book.

Where to change it

Strapi → the record each link sits in (listed below)

Why it matters

Your headline attendance figure appears in two versions, and both are live right now. Nine pages say 19,800+ total visits. Fourteen pages, including the homepage, say 19,880. Somebody comparing your Why Visit page with your homepage sees two different numbers for the same show.

The same is true of the countries figure. About Securika, Why Exhibit, Why Visit and the Türkiye page say 22 countries. All eleven sector pages say 26+.

Why Exhibit manages to carry one of each: 19,880 visits and 22 countries, on the same screen.

Nothing here is broken and no visitor will report it. But these are the numbers exhibitors use to justify a stand, and a figure that changes depending on which page you are reading is the kind of thing a buyer notices.

Where to change it

Strapi → the page records and the sector statistics table

Why it matters

Securika Moscow 2027 runs 21–23 April 2027. These five pages still name the previous edition in their copy, and one of them names its dates too.

Exhibitor Promotion is the one that matters. It is a page you send exhibitors to, and it invites them to bring clients to “Securika 2026”, with a ready-made invitation template that reads “Securika Moscow 2026 Exhibition, April 22-24”. An exhibitor who copies that template into an email sends their customers to a show that has already happened.

Where to change it

Strapi → the page record → the body text

Why it matters

These are test and reference pages. They are published, they are in the sitemap you submit to Google, and they are eligible to appear in search results alongside your real content.

Three of them are called “Become an Exhibitor” and two of those still carry Latin placeholder text — “perdiet aenean vehicula. Pretium integer fames duis id mattis arcu iaculis…” — as the sentence Google would show underneath them.

Where to change it

Strapi → the record → unpublish, or SEO → tick noIndex

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or clicks the result below you.

When that field is left empty, the site falls back to the homepage’s description. So someone searching for your partners currently reads a general sentence about access control and video surveillance that never mentions partners at all — and so does everyone who finds the media gallery, the brochures page, or either Why Russia report.

Aim for 120 to 155 characters. Below is a starting draft for each page, written from what the page actually contains. Please read them before publishing and change anything that does not sound like you.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result. On these ten pages it is currently an internal note to whoever built the page.

Form - Why Russia Report is live in Google today. So is Why Exhibit for South Korean Companies - EN, and a page whose entire title is the word components.

Changing the Meta Title field does not change the headline on the page — the two are separate. You can fix all ten without touching how any page looks.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

A page should have one main heading, and it should say what the page is about. On About Securika there are eight, because every figure and label in the statistics block was typed using the Heading 1 style: 19,800+, Total Visits, 300+, Exhibitors, 22, Countries Represented, 11 Sectors.

A search engine reads those as competing statements of what the page is about, alongside the real heading. Three more pages do the same with a single line of text.

In the editor, change them to Heading 2 or Heading 3, or to bold body text. They will look virtually identical and the problem goes away.

Where to change it

Strapi → the page record → the body text → the heading style dropdown

Why it matters

Every visitor downloads these at full size, on a phone and on mobile data as much as anywhere else. It is the single biggest thing slowing the site down, and Google counts page speed when it decides where to rank you.

Anything over 100 kB is worth compressing. The five product mockups at the top of this list are PNG files totalling 34 MB between them — re-saving those five as JPG or WebP would typically cut them by 90% with no visible difference, and is about ten minutes of work.

As a guide: a full-width banner rarely needs to be over 300 kB, and an image inside an article rarely over 150 kB.

Where to change it

Strapi → Media Library

Why it matters

Alternative text is a short sentence describing what an image shows. Screen readers read it aloud to visitors who cannot see the picture, and search engines use it to understand what a page is about — including in image search, which is a real source of traffic for a product-led exhibition.

Of the 2,099 distinct images on the site, 1,693 have nothing in that field. It is filled in on the image itself in the media library rather than page by page, so one description covers every page that uses that image.

This is a backlog rather than an afternoon. Start with the images inside articles and on sector pages, where a description genuinely adds context. Purely decorative backgrounds can be left blank on purpose — that is a valid choice, not an omission.

Where to change it

Strapi → Media Library → the image → Alternative text

Why it matters

When two pages carry the same title, Google has to guess which one to show, and usually shows neither prominently. You have eight such sets.

They are not all the same problem, and we would not treat them the same way. We read every page in every set and compared them word by word. Only one set is a genuine duplicate. The other seven are different articles that were given the same headline — the AAM Systems pair, for instance, is the third and the fourth webinar in one series, each about a different product.

So for most of these the answer is a distinct title, not a deletion. Deleting one would throw away real content.

Where to change it

Tell us which to keep, or retitle them yourselves in Strapi

Why it matters

We followed every link on all 373 pages. These six are never the destination of any of them. The only way to reach them is to already know the address, or to find them in Google.

Sponsorship Enquiry is the one to look at first. It is a page whose entire purpose is to take money, and nothing on the website points at it.

This matters for search as well as for visitors. Google treats a link from one of your own pages as a vote of confidence; a page with no votes is one Google has little reason to rank.

Where to change it

Tell us where they belong, or add them to the menu in Strapi

Why it matters

Every page on the site loads a script from OptinMonster, the pop-up and email-capture tool. On all 373 of them it fails, because securikaexpo.com is not registered as a site in the OptinMonster account.

Nothing is visibly broken. Visitors see nothing and no pop-ups appear. But every page downloads and runs the script before discovering it has nothing to do, and it logs an error twice per page load.

This is a decision about whether you still use the tool, not a fault to fix.

Where to change it

Register the domain in OptinMonster, or tell us to remove the script