RosUpack

Why it matters

Every page has a setting called Canonical URL, and it has one job: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is correct almost every time.

Several of your most important pages have moved to shorter addresses since August, for example from /exhibit/exhibitor-enquiry/ to /exhibitor-enquiry/. On these twelve pages the Canonical URL field still holds the old address. Nine of those old addresses now lead to page-not-found, and three forward straight back to the page that names them. Google can stop listing a page that says its real home is somewhere that does not exist.

The Exhibitor Enquiry page is one of the twelve. It is your main conversion page and the destination of the “Exhibit” button in the header on every page, so do that one first.

Where to change it

Strapi → the page or article named → SEO → Canonical URL — clear the field

Why it matters

A redirect is an instruction that says “anyone who arrives at this old address, send them to that one.” The same list already sends /exhibit/sectors/ to /sectors/, so you have used it before.

Links inside articles, bookmarks and Google’s own records still use the old addresses, and every one of them lands on an error page today. That includes 25 “book a stand” and “exhibit enquiry” links on 23 pages, which are your conversion path. In August we named /exhibit/exhibitor-enquiry/ as the working address for those links; the page has since moved to /exhibitor-enquiry/.

Redirects fix every link at once, so you do not need to edit the articles one by one.

Where to change it

Strapi → Redirects → add one entry per row: the old address as Source, the new one as Destination

Why it matters

On /why-exhibit/ the third country card has a button whose link is just “#”, which means clicking it does nothing at all. The two cards beside it lead to /brasilian-exhibitors/ and /packaging-sk/.

The live India page is /why-russia-indian-exhibitors/, which looks like the intended target. Please confirm and set the button’s link to it.

Where to change it

Strapi → Why Exhibit → the third country card → the button’s link

Why it matters

The first of these needs doing today. Anyone can buy a web address that has expired and put anything on it, and the Novotel Moscow City booking button points at one that is now listed for sale.

This is the page someone opens after they have decided to come to the show, so a button that fails here costs a room booking.

Where to change it

Strapi → Plan Your Travel → the hotel list → each hotel’s Book your Stay link

Why it matters

A visitor who clicks any of these reaches an error page or a site that has gone. Two are old pages on the previous rosupack.com website, which were removed.

Where to change it

Strapi → the page, article or partner named → the link address

Why it matters

August Borg’s logo appears in the partners strip on 51 pages, and the “Visit Website” button on /partners-and-sponsors/ belongs to the same record. The website field is empty, so clicking either just reloads the page. It was in the August report and is unchanged.

Fill in the partner’s website in that record’s Button → LinkTo field.

Where to change it

Strapi → Partners → August Borg → Button → LinkTo

Why it matters

The title is the blue clickable line in a Google result. The homepage headline promotes RosUpack 2027, but its search title still says 2026, and so does the Packaging Machinery sector. Someone searching today is shown last year’s show.

Where to change it

Strapi → the page → SEO → Meta Title

Why it matters

In a Google result these four articles all read RosUpack 2025, so a searcher cannot tell them apart and neither can Google. The headline on each page is fine; only the search title needs writing.

Two of them also carry a description that belongs to a different article: the IAPACK China article describes Belblankavyd, and the Belblankavyd article has a general “must-visit event” line.

Where to change it

Strapi → the article → SEO → Meta Title (and Meta Description where noted)

Why it matters

The description is the grey text under your link in a Google result. With none, Google invents one from whatever text it finds on the page, and on a photo page that is usually the navigation menu. Sixteen galleries have no description and seven have the single word “Rosupack”, which tells a searcher nothing.

Suggested wording for every one is below, with the year filled in each time. It is a starting point: please read it before publishing.

Where to change it

Strapi → Media Gallery → the gallery → SEO → Meta Description

Why it matters

These five show nothing under their link in Google except whatever text Google picks for itself. The suggested wording below is a starting point for you to read before publishing.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

These two forms are for Printech, the printing exhibition held alongside RosUpack. Both currently show a form-builder style title in Google, and neither has a description. The enquiry page also has an empty headline: the big title at the top of the page is blank.

Where to change it

Strapi → the page → SEO → Meta Title and Meta Description; for the first page also its hero title

Why it matters

Three are reference and demo pages built while the site was being made. They are published, listed in the sitemap, and readable by anyone. The components page is mostly “Lorem ipsum”, the Latin placeholder text used to fill a layout before the real words arrive.

The other four are thank-you pages shown after a form. They should not turn up in a search, and the other thank-you pages on the site already have noIndex ticked. Ticking it also removes the page from the sitemap.

Where to change it

Strapi → the page record → unpublish, or SEO → tick noIndex

Why it matters

RosUpack And Printech 2023 See Record Numbers Of Participants, Visitors, And Speakers, Welcome New Industries And Regions exists twice, with the same title and headline. The second copy’s address ends in -1/. It was also in the August report.

Google has to pick one of the two and splits the credit between them. Keep the better copy and unpublish the other.

Where to change it

Strapi → Articles → unpublish the copy you are not keeping

Why it matters

The footer’s contact column displays marketing@ite.group, but the link behind it opens a message to rosupack@ite.group. Someone who copies the address gets a different inbox from someone who clicks it.

Whoever owns the footer content needs to decide which address is right, and make the text and the link match.

Where to change it

Strapi → the footer → the contact text and its link

Why it matters

These sector pages show a title and nothing else: no description of the sector and no text. The Event Sectors page lists only the eight RosUpack sectors, which carry 220–270 words each. Apart from a stray link or two, nothing on the site leads to the nine, so visitors mostly reach them from Google, and a page with no words gives Google nothing to match a search against.

The nine are Flexo printing, Offset printing, Post-press solutions, Printing accessories, Pre-press solutions, Wide format printing, Printing process software, Digital printing equipment and materials, and Automation, control and remote diagnostics solutions. The About Printech page is in the same position: published, but not linked from anywhere.

Where to change it

Tell us which option

Why it matters

Every page loads a script from OptinMonster, a tool for sign-up pop-ups. OptinMonster answers that rosupackexpo.com has not been registered with it, so it shows nothing. It was in the 21 August report and nothing has changed: each page view makes two requests that fail, and has done for at least six weeks.

Either someone is meant to be using it and the domain needs registering, or it is a leftover and can go.

Where to change it

Tell us which option. Registering the domain is done in your OptinMonster account; removing the tool is on our side