RosUpack

Why it matters

Nine links inside your articles point at addresses that do not exist, so anyone clicking them gets a page-not-found instead of the page named on the button.

The most expensive of them is BOOK YOUR STAND, on two articles. It points at /exhibitor-enquiry/. The real enquiry form on this site lives at /exhibit/exhibitor-enquiry/ — with the /exhibit/ in front — and that page works perfectly. Two characters of difference are the whole problem, and they sit on your main conversion button.

The next five are the same link repeated across five articles, under the words “Smart Packaging Machinery Exhibition”. It points at a sector address that was never published.

Where to change it

Strapi → the article → the link in the body text

Why it matters

Fifteen hotels are listed on Plan Your Travel, each with a Book your Stay button. Four of those buttons lead nowhere at all, and a fifth opens a different hotel’s website than the one it sits under.

This is the page someone opens after they have already decided to come to the show, so a button that fails here costs a room booking outright. The mislabelled one is the worst of the five, because nothing about it looks broken — the visitor simply ends up booking the wrong hotel.

Each fix is the hotel’s own current booking page, pasted into that hotel’s link field.

Where to change it

Strapi → Plan Your Travel → the hotel list → each hotel’s Book your Stay link

Why it matters

Every page can carry a setting called Canonical URL. It has one job: to tell Google “this page is a duplicate — index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is correct almost every time.

On three pages it is filled in, and all three point somewhere wrong. One of them names a Google spreadsheet, which tells Google that an article about an exhibitor really lives inside a private Sheet. That is live on the site right now.

All three pages work perfectly for anyone who reaches them through the menu. The damage is invisible and entirely in search: a page that asks to be left out generally is.

Where to change it

Strapi → the page or article → SEO → Canonical URL — clear the field

Why it matters

The title is the blue clickable line in a Google result. It has its own field, separate from the headline on the page, and on these four that field holds the title of a completely different article.

The result is that a reader searching for one thing clicks it and lands on another. On the search page it is worse than that: each of these four titles is already in use by the article it genuinely belongs to, so two of your results appear to be the same article, and Google has to decide which of the pair to keep.

The pattern suggests titles were pasted down a list one row out of step — one article ended up with the title above it, and so on down the chain.

Where to change it

Strapi → the article → SEO → Meta Title

Why it matters

These four have a different version of the same problem: the title field was filled in with the show name and nothing else, so all four appear in Google as four identical results reading RosUpack 2025.

A searcher cannot tell them apart, and neither can Google, which treats near-identical results as a sign the pages are interchangeable and shows fewer of them.

The headline on each page is fine. It is only the search title that needs writing.

Where to change it

Strapi → the article → SEO → Meta Title

Why it matters

These are reference and demo pages built while the site was being made. All three are published, all three are listed in the sitemap — the file that invites Google to index a page — and all three can be found and read by anyone.

The components page is the one to do first: it carries around 3,900 words, almost all of it Lorem ipsum, the Latin placeholder text used to fill a layout before the real words arrive.

Unpublishing removes each from the site and from the sitemap in one step. Nothing on the site links to them, so nothing breaks.

Where to change it

Strapi → the page record → unpublish

Why it matters

Two published articles carry the same title and the same headline: RosUpack and Printech 2023 see record numbers of participants, visitors and speakers. One runs to 1,800 words and the other to 1,925.

Google has to pick one of the two and splits the credit between them, so neither ranks as well as a single copy would. Neither has anything linking to it, so removing one costs nothing.

Read both first — the longer one may be a later revision worth keeping, or it may be an earlier draft that was never trimmed.

Where to change it

Strapi → Articles → unpublish the copy you are not keeping

Why it matters

The RosUpack sectors were written properly — between 215 and 269 words each. The Printech-side sectors were not: they carry around 42 words, and most of that is the page furniture rather than anything about the sector.

Sector pages are how a buyer searching for “flexo printing equipment” or “wide format printing” finds you at all. With 42 words there is nothing for a search engine to match a search against, so those ten pages are effectively invisible while the other eight compete properly.

This is a writing job rather than an edit — 150 to 250 words each, in the same shape as the RosUpack ones: what the sector covers, what kind of companies exhibit in it, and who should come and see it.

Where to change it

Strapi → the sector page → the body content

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

Thirty-one of these have none, so they show the homepage sentence about packaging innovation. Somebody searching for your Contact Us page currently reads a line about the latest innovations in packaging technology. Seven more — all galleries — have a description that is the single word Rosupack.

The suggested wording below is a starting point, not a decision about how you want to sound. Please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

A page should have exactly one Heading 1. It is the page’s title as far as Google is concerned — the one line that says what this page is about. Where there are several, Google has to guess which one counts.

The Connect page is the notable one: its four numbered steps are each styled as two Heading 1s, the number and the label, so the page has nine in total.

Nothing looks wrong to a visitor and nothing is broken. The change is for search engines and for anyone using a screen reader to navigate the page by its headings.

Where to change it

Strapi → the page record → the rich-text editor

Why it matters

The partner strip appears across the site, and one of the logos in it — August Borg — has no website filled in. When that field is empty the logo still renders as a link, so a visitor clicking it is bounced to the top of the page instead of taken to the partner’s site.

That is a poor experience for the visitor and an awkward one for the partner, whose logo is on your site as a link that does not work.

The fix is to paste August Borg’s website into that partner’s Button → LinkTo field. Separately, a button labelled “Visit Website” on the Partners and Sponsors page has the same empty field.

Where to change it

Strapi → Partners → the partner record → Button → LinkTo

Why it matters

Every image can carry a short written description. It is read aloud to visitors using a screen reader, it is what shows if the image fails to load, and it is the only thing Google has to go on when deciding whether to show your image in an image search.

The site has 1,533 images with no description, but 1,411 of them are event photographs that appear only in the media galleries. A decorative photograph is genuinely allowed to have none, and filling those in would be a week of work for no gain.

The 122 that appear on content pages are the ones worth doing: the homepage, the sector pages, the partner and sponsor logos and the article headers.

Where to change it

Strapi → Media Library → the image → Alternative text

Why it matters

Every visitor downloads these at full size, including anyone on a phone using mobile data at the show. It is the single biggest thing slowing the site down, and Google counts page speed when it decides where to rank you.

It is also why parts of your homepage take a visible moment to appear: several of the images there are large enough that the browser is still fetching them after the rest of the page has drawn.

Anything over 100 kB is worth compressing, and a full-width image rarely needs to be wider than 1,920 pixels. The site cannot shrink these by itself, so this is a re-upload rather than anything a developer can do.

Where to change it

Strapi → Media Library → re-upload a smaller version of the file

Why it matters

A page’s address normally describes it: /sectors/flexo-printing/, /contact-us/. These nine never got one. Four sector pages still read printech-sector-2, -7, -10 and -19, and five articles read ros-upack-article-2, -3, -4, -553 and simply -1.

All nine are real, finished, published pages with real content — one of them is a 1,130-word piece and another is 647 words in Korean. Only the address was never named. An address that describes the page helps it rank and tells a reader where they are before they click.

This needs a decision from you rather than an edit from us, because changing an address means the old one has to keep working. Tell us the new addresses and we will set up the forwarding at the same time.

Where to change it

Tell us the addresses you want — we will set up the forwarding

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because rosupackexpo.com was never registered against the account the tool belongs to.

So every page load fetches a script that does nothing, and every page quietly records an error. Visitors see nothing either way; there is no broken box on screen. It is, however, more than half of everything our automated pass flagged on this site.

The choice is a business one. If the pop-ups are still wanted, the address needs registering in that account and they will start appearing. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool