RosUpack Summit

Why it matters

These pages are in Google and in your sitemap, but no menu, button or link on the site points to them, so a visitor can only arrive from a search result. The first one matters most: the 2026 programme is the page delegates are most likely to want, and today there is no way to click to it.

In August we suggested keeping /program-2025/ and unpublishing /2025/. /program-2025/ has since gone, and the menu no longer has a programme link, so /2025/ is now the only copy of the 2025 programme.

Where to change it

Strapi → Navigation (menu and footer) → add a link; or Strapi → Pages → the page → Unpublish

Why it matters

Each of these people has two separate records, so the site has two pages for one person and Google sees them as copies of each other. The same is true of Publish among the partners.

Keep one record per person or company — moving the current job title onto it if the position changed between years — and delete the others. Then add a redirect from each deleted address to the one you kept, so an old link still lands somewhere useful.

Where to change it

Strapi → Speakers or Partners → the record → Delete; then Strapi → Redirects (Source = the deleted address, Destination = the one you kept)

Why it matters

The title is the blue clickable line in a Google result and the text on the browser tab. On these pages it is too bare to say what the page is, set in capitals, or so long that Google cuts it off.

The suggestions follow each page’s own content. They are a starting point — please adjust them to how you talk about the event.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The description is the grey text under your link in a Google result — the sentence that decides whether somebody clicks you or a competitor. These pages have none, so Google picks a line from the page itself, and on five of them that line is a stray fragment: «Стоимость указана с учетом НДС», «*Для делегатов категории ВИП», the opening of the visiting rules, «Фото 19-21 ноября» and a quotation that starts mid-sentence.

Wording below is a starting point, written from what is on each page. Please read each one before publishing; it goes out under RosUpack Summit’s name.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

The partner card only shows its «Подробнее» button when the partner record’s Explore Text field is filled in. It is filled in on three records, so those are the only partner pages a visitor, or Google, can get to by clicking. The other 21 sit in the sitemap with no way in.

Fill Explore Text with «Подробнее» on each partner you want visitors to open, and the button appears on that card. Do this together with the next item: a page worth linking to should have something on it.

Where to change it

Strapi → Partners → the partner record → Explore Text

Why it matters

Fifteen partner pages have no text at all, and three say only «Официальный сайт». A partner page exists to give that partner visibility, and a page that is only a name and a logo gives Google nothing to show and a visitor nothing to read.

We have deliberately not drafted these. Eighteen versions of «партнер RosUpack Summit» would be as invisible to Google as a blank page; what separates the partners is what each company actually does. Two or three sentences about each company, ideally from the partner themselves, is the thing to collect.

Where to change it

Strapi → Partners → the partner record → Content

Why it matters

Almost every photograph on the site was uploaded at full camera size, 0.5 to 1.9 MB each. A visitor downloads every one at that size, including anyone on a phone, and it is the biggest thing slowing the site down. Google counts page speed when it decides where to rank you.

It is visible today. On the homepage and the 2025 photo gallery our browser check found 40 pictures still showing as a blurred placeholder after the page had settled: 28 on the homepage — speaker portraits, the excursion photos and partner logos — and 12 in the gallery. The files are fine and open on their own; they are simply too heavy to arrive in time. The homepage alone downloads 17 MB of photographs.

Resize before uploading: photographs to 1600 pixels on the long side, portraits and logos to 800, saved as JPEG at about 80% quality (or WebP). Aim for under 200 kB for a photograph and under 100 kB for a portrait. Replace media in the Media Library swaps the file in place, so the new one appears everywhere the old one was used without re-linking anything.

Where to change it

Strapi → Media Library → the image → Replace media

Why it matters

A label is the written name next to a box, such as “Phone” or “Email”. A screen reader reads it aloud to a blind visitor, and without one the box is announced as an unnamed field, so the visitor cannot tell what to type.

Both forms are supplied by outside providers and placed on the page, so the fix is mainly theirs rather than in Strapi. Please ask each provider whether their form builder can add labels to these fields. Both forms display and can be filled in today, so nobody is blocked.

Where to change it

Your form providers → the form builder. For the frame title: Strapi → the page → the form’s embed code

Why it matters

A speaker or partner page’s address normally carries the name: /speakers/sergej-burlaka/. These six were saved before the name was set, so they still read ros-upack-smt-people-1 or ros-upack-smt-partner-1. An address that names the person helps the page rank for that name and tells a reader where they are before they click.

This is a decision because changing an address means the old one has to keep working. Only change the Slug if the address has not been shared anywhere yet, and when you do, add a redirect from the old address to the new one in Strapi → Redirects (Source / Destination).

Where to change it

Tell us whether to change them — or set the Slug field yourself and add a redirect

Why it matters

The date and venue line in the footer is set in a pale blue-grey on a beige background, and it is also slightly faded. The widely used accessibility standard asks for a contrast ratio of at least 4.5 to 1 for normal-size text; this measures 3.64 to 1. It is readable for most people but harder in bright light or with weaker eyesight.

The footer is on every page. Fixing it changes how your footer looks, so it is your call.

Where to change it

Tell us which option you prefer — the change itself is ours to make