RosUpack Summit

Why it matters

Almost every photograph on the site was uploaded straight from the camera, at half a megabyte to nearly two each. A visitor downloads every one of them at that size — including anyone opening the site on a phone — and it is the single biggest thing slowing the site down. Google counts page speed when it decides where to rank you.

It is visible today. On the 2025 photo gallery our browser check found 18 of the 46 photographs still blank after the page had finished loading — the files are fine, they are simply too heavy to arrive in time. The Итоги 2025 page carries 23 MB of pictures and the homepage 15 MB, which on a phone is ten to twenty seconds before the page settles.

Resize before uploading: photographs to about 1,600 pixels on the long side, portraits and logos to 800, saved as JPEG at around 80% quality (or WebP). Aim for under 200 kB for a photograph and under 100 kB for a portrait. Replace media in the Media Library swaps the file in place, so the smaller version appears everywhere the old one was used without re-linking anything.

Where to change it

Strapi → Media Library → the image → Replace media

Why it matters

/2025/ and /program-2025/ are the same page word for word — 1,742 words each, and the only difference is the headline: программа 2025 on one, RosUpack Summit 2025 on the other. Google sees two copies of one page and has to guess which to show, which weakens both. Nothing on the site links to /2025/; /program-2025/ is the one the Итоги 2025 page points to, so it is the one to keep.

Two more pages are live but unreachable: Итоги 2024 at /post-release/ and Отзывы участников 2024 at /feedback/. No page on the site links to either — the only link to /feedback/ is on /post-release/, which nothing links to in turn — so a visitor can only arrive from a search result or an old bookmark.

Unpublish /2025/. For the two 2024 pages, either add a link to them from the Итоги 2025 page or the footer, or unpublish them as well if they have served their purpose.

Where to change it

Strapi → Pages → the page record → Unpublish

Why it matters

Each of these people exists as two separate speaker records, so the site has two pages for one person. In three cases the two records are identical down to the job title; in the other four the title differs — most likely the same person added again for a second year with an updated role.

Two pages for one person split the credit between them in search, and once the speaker profiles are linked from the homepage — we are doing that, see below — both copies will show up side by side.

Keep one record per person, moving the current job title onto it if the newer record has it, and delete the other. Then tell us which address you kept so we can forward the old one to it.

Where to change it

Strapi → Speakers → the speaker record

Why it matters

The title is the blue clickable line in a Google result and the text on the browser tab. On these pages the Meta Title field is empty, so the site falls back to the page’s working name — which is in English, on a Russian-language site, and reads as unfinished: Summit basic form, get-materials, Become Partner.

Three more pages have a Russian title so short it cannot be told apart from its neighbours: Программа 2025, Отзывы делегатов, and the gallery’s RosUpack Summit 2025 — which is also the headline of the programme page.

The suggestions below follow each page’s own headline. They are a starting point — please adjust them to how you talk about the event.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The description is the grey text under your link in a Google result — the sentence that decides whether somebody clicks you or a competitor, and the only part of a search result you write yourself.

The field is empty on almost every page, so 135 of your 136 pages show the homepage sentence. Someone searching for the delegate packages, the programme or a payment form currently reads a line about an annual conference that never says what the page is for. When every page says the same thing, Google writes its own snippet instead and the pages look like copies of one another.

These seventeen are the main pages, 120–160 characters each. The 93 speaker profiles are handled for us by the site, which builds each one from the name, job title and company already on the record. The partner pages are the item straight after this one. The wording below is a starting point; please adjust it before publishing.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

Five of your partners already read well in Google, because their record carries a paragraph about the company and the site uses it. The other seventeen do not: fourteen show the same site-wide sentence as every other page, and three show only the words «Официальный сайт».

A partner page exists to give that partner visibility. The description is the one line a searcher reads before deciding whether to click, so on these pages it is worth more than on most.

We have deliberately not drafted seventeen versions of one sentence here. Seventeen partner pages all saying «партнер RosUpack Summit» would be as invisible to Google as the site sentence they replace — what separates them is what each company actually does. One or two sentences from the partner, in the partner’s own words, is the thing to collect.

Where to change it

Strapi → Partners → the partner record → SEO → Meta Description

Why it matters

Each partner has a profile page, but the partner card on the homepage only shows its button when the partner record’s Explore Text field is filled in. It is filled in on one record — Strategy Partners — so that is the only partner page a visitor, or Google, can get to by clicking. The other 21 sit in the sitemap with no way in.

A page nothing links to earns nothing from the rest of the site and is rarely shown in search, so those 21 partners are getting less from their page than the one that is linked.

Fill Explore Text with Подробнее on each of the other 21 records and the button appears on every card.

Where to change it

Strapi → Partners → the partner record → Explore Text

Why it matters

A page should have exactly one Heading 1 — its title, as far as Google and screen readers are concerned. On /obed-s-expertom/ the date cells 19 ноября and 20 ноября in the Круглые столы table are set as Heading 1, and there is an empty Heading 1 between them, so the page has four main headings instead of one.

Nothing looks wrong to a visitor. Set the two dates as bold text — or Heading 3 if you want them larger — and delete the empty heading, and the page reads correctly to Google.

Where to change it

Strapi → the page → the rich-text editor → the Круглые столы table

Why it matters

/components/ is a reference page of design samples built while the site was being made — about 1,500 words of sample content, published, listed in your sitemap and open to anyone. It is not a page a visitor should arrive at from a search result.

Ticking noIndex on the record tells Google not to list it and drops it from the sitemap automatically. If the page is no longer used at all, unpublishing it does the same.

Where to change it

Strapi → the page record → SEO → tick noIndex

Why it matters

A speaker or partner page’s address normally carries the name: /speakers/sergej-burlaka/, /partner/sft-group/. These six were saved before the name was set, so they still read ros-upack-smt-people-2 or ros-upack-smt-partner-1. An address that names the person helps the page rank for that name and tells a reader where they are before they click.

This needs a decision from you rather than an edit, because changing an address means the old one has to keep working. Tell us the new addresses and we will set up the forwarding at the same time — do not change the Slug field in Strapi first, or anyone holding the old link gets an error page in the gap.

Where to change it

Tell us the addresses you want — we will set up the forwarding