Printech

Why it matters

Every page carries a setting called Canonical URL, and it has one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these four articles it is filled in with some other address, so each article is telling Google its true home is elsewhere. For three of them that elsewhere is the article’s old address, which now forwards visitors straight back to the new one, so each page points at the other and Google lists neither. For the fourth the address is not a real page at all. The articles themselves are live and read perfectly well.

The first three were renamed for 2027, and all three are featured on the homepage, so this is the most valuable fix on this list. The fourth has been on every report since 26 August.

Where to change it

Strapi → Articles → each article named → SEO → Canonical URL — clear the field

Why it matters

The title is the blue clickable line in a Google result and the description is the grey text under it. The show is on 15–18 June 2027, but on these nine pages one or both still name 2026, and that includes the homepage. Someone searching today is shown last year’s show.

In each place the table lists, change 2026 to 2027. Nothing else in the wording needs to change. The table gives the new title where the title is affected.

Where to change it

Strapi → the page → SEO → Meta Title and Meta Description

Why it matters

The Opening Times block in the footer reads “16-18 June 2026 / 19 June 2026” on every page, while the bar at the top of the same page says 15-18 June 2027 at Crocus Expo, Moscow. A visitor who reads both gets two different shows.

Please update the footer’s Opening Times to the 2027 dates and hours. On the Exhibitor Resource Centre page two order deadlines are also from 2026: “by 11 April 2026” and “After June 5, 2026”.

Where to change it

Strapi → the footer → Opening Times text; Strapi → Exhibitor Resource Centre → the text editor

Why it matters

Both buttons send visitors to /download-post-show-report/, and that page does not exist, so a visitor who clicks gets an error instead of a report.

Either point each button at a page that does exist, or remove it. If a post-show report page is planned, creating one at exactly that address would repair both buttons at once.

Where to change it

Strapi → the page → the section named → the button’s link

Why it matters

A visitor who clicks any of these gets an error page or a site that no longer exists. Two have been open since August and two are new this time.

Where to change it

Strapi → the page or article named → the link address

Why it matters

August Borg’s logo sits in the Media Partners carousel on 37 pages, and its “Visit Website” button is on /partners-and-sponsors/. Both are set to link to nothing, so a click just reloads the page.

The other empty partner from August, Business News Agency, has been filled in. Thank you.

Where to change it

Strapi → Media Partners → August Borg → Button → LinkTo

Why it matters

The description is the grey text under your link in a Google result, the two lines that decide whether somebody clicks you or the result below you. On these fourteen there is nothing there at all, so Google makes up its own from whatever text it finds.

This is the same list as 14 September. Suggested wording is below for every one. Please read it over before publishing, because it goes out under Printech’s name.

Where to change it

Strapi → the page or article → SEO → Meta Description

Why it matters

All six Conference Programme galleries have the same description, the single word “Printech”. One word tells a searcher nothing about which gallery they are about to open, and because all six say exactly the same thing, Google treats them as copies of each other and is unlikely to list any of them.

One sentence each is enough to separate them. The wording below is generic, a starting point only: if you know what each year’s talks covered, add a few specific words and it will work better.

Where to change it

Strapi → Media Gallery → each Conference Programme gallery → SEO → Meta Description

Why it matters

The submit button on the Contact Us form is spelled “SUMBIT”, which every visitor to /contact-us/ sees. Change it to “Submit”, as on your other forms.

This form is built in ActiveCampaign rather than in Strapi, so the change is made there.

Where to change it

ActiveCampaign → Forms → Contact Us → the form designer → the button text

Why it matters

These two headings had a lime colour applied by hand in the editor. It is very pale against the page background, so it is hard to read: it measures 1.84 to 1, where the widely used accessibility standard asks for at least 4.5 to 1. Resetting them to the default text colour fixes it. It was 3 pages in August, and the third page no longer exists.

Where to change it

Strapi → the page → the text editor → select the heading → clear its text colour

Why it matters

Every image can carry a short written description. It is read aloud to a blind visitor by a screen reader, and it is how Google works out what a photograph shows. On 814 of your images that field is empty, and 741 of them are gallery photos.

We are adding a fallback so gallery photos are never left nameless (see What we are handling), so the 741 are no longer an urgent edit by hand. The remaining 73 are yours, starting with one image that appears on every page.

Where to change it

Strapi → Media Library → each image → Alternative text

Why it matters

Light grey text on the brand teal (#00aebd) is harder to read than it should be, especially in bright light or for people with weaker eyesight. The widely used accessibility standard asks for a contrast ratio of at least 4.5 to 1 for normal-size text and 3 to 1 for large text. The website’s main buttons measure 2.49 to 1. It affects buttons such as Exhibit, Register, Enquire to Exhibit, the partners button and the “More Info” buttons on /plan-your-travel/.

The same teal is used in your five ActiveCampaign forms. Their headings measure 2.58 to 1, and on four of the forms the white text on the submit button measures 2.70 to 1. A deeper teal or a darker button text fixes the lot, but it changes your brand look, so it is your call.

Where to change it

Tell us which option. The website buttons are one colour change on our side; the form colours are changed in ActiveCampaign’s form designer

Why it matters

Every page loads a script from OptinMonster, a tool for sign-up pop-ups. OptinMonster answers that expoprintech.com has not been registered with it, so it shows nothing and has done nothing since at least August. The only effect is one wasted request and one logged error on every page.

Either someone is meant to be using it and the domain needs registering, or it is a leftover and can go.

Where to change it

Tell us which option. Registering the domain is done in your OptinMonster account; removing the tool is on our side