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Printech

expoprintech.com

Reviewed

26 August 2026

Who does what

12 things for your team to do in Strapi
12 yours 7 ours — already in hand

425 individual flags came out of the page-by-page scan. Repeated faults are grouped by cause, so one problem affecting many pages is listed once.

Coverage

144

pages checked, one by one, in a real browser

Oversized images

550

Total weight

120 MB

the biggest single drag on page speed

The biggest pattern

24 pages are sharing one sentence

Google shows a short description under every link. When a page has none of its own, the site falls back to the homepage’s. Right now 24 different pages are all advertising the same sentence — About ITE, Contact Us, Partners and Sponsors, Exhibitor Promotion, Lead Scanning, five photo galleries and eight articles among them. It is correct on the homepage and on nothing else. It also still says 2026, which is the subject of the third item below.

Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!
Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!Homepage — correct

+ 15 more pages showing the same sentence

For your team

Your list

12 jobs, in the order we would do them. Everything marked Fix in Strapi goes live as soon as you publish the record — no developer, no deploy.

10 to fix · 2 to decide
1

Visitor registration does not work on the live site

Fix in Strapi 1 page · every visitor

Why it matters

The registration form on /visitor-registration/ is a small piece of code pasted into the page, which loads the ticketing widget from your registration provider. That code names the server the widget should talk to — and that server no longer exists. It is not down, and it is not slow: the address has been removed from the internet altogether, so nothing the browser asks for can ever arrive.

What a visitor sees is a page that loads normally, with an empty band where the form should be. Nothing appears, no error is shown, and there is nothing to click. Anyone arriving to register simply leaves.

The provider’s current address is wisent-api.itegroup.online, and your own registration code (961186) answers correctly on it today. The fix is one address in one line of the pasted code. Nothing in the site itself needs to change and no developer is needed.

This is the only page on the site carrying the widget, so nothing else is affected.

Where to change it

Strapi → Pages → Visitor Registration → the block of code in the page text

SettingCurrentlyChange it to
data-apibaseurlhttps://wisent-live-api.hyve.ru/api
https://wisent-api.itegroup.online/api

Where exactly. Open Visitor Registration in Strapi and find the block of code in the page text — it begins with <div id="app"> and mentions wisent. Change only the address in the quotes after data-apibaseurl. Leave the registration code 961186 and everything else exactly as it is.

What you will see afterwards. The widget will load and show its real status. That status is currently closed — the provider reports registration for the 2027 edition as not yet open, which is a scheduling matter for your team rather than a fault. Either way a visitor gets a working form that tells them where things stand, instead of a blank space.

The same fault is on other ITE sites. The same old address is pasted into the registration page on several other sites in the group, including MiningWorld. Each site has its own record in Strapi, so the edit needs making on each — but it is the same one-line change every time.

Verified. On 26 August the live page’s code names the old address, and that address returns no answer from a public DNS lookup — it does not resolve at all. The new address answers correctly for registration code 961186.

2

Every page’s footer still shows last year’s opening times

Fix in Strapi 145 pages

Why it matters

The footer sits at the bottom of every page on the site. Its Opening Times block still reads 16-18 June 2026, 10:00-18:00 and 19 June 2026, 10:00-16:00 — the hours for last year’s show. The rest of the site has moved on: the homepage headline, and the venue panels on About Printech, Why Exhibit and Why Visit, all say Printech 2027, 15-18 June 2027.

A visitor who scrolls to the bottom of any page to check the hours is given the wrong dates, in the one place on the site that never changes as they browse.

The correct wording already exists elsewhere on your own site — the venue panels on Why Exhibit and Why Visit read 15-17 June 2027: 10:00-18:00 and 18 June 2027: 10:00-16:00. Copying that into the footer block settles it for all 145 pages at once.

Where to change it

Strapi → Global → Footer → the Opening Times block

Footer lineCurrentlyChange it to
First line16-18 June 2026 · 10:00-18:00
15-17 June 2027 · 10:00-18:00
Second line19 June 2026 · 10:00-16:00
18 June 2027 · 10:00-16:00

The email address in the same footer goes somewhere else. Directly above Opening Times, the footer shows marketing@ite.group — but the link behind it sends to rosupack@ite.group. Anyone who clicks it writes to the RosUpack inbox while believing they have written to marketing. It is the same Footer record, so it can be corrected in the same visit. Please tell us which of the two is the address you actually want.

Verified. We read the footer on the homepage, Why Exhibit, Why Visit, About Printech and Contact Us on 26 August. All five carry the same 2026 opening times and the same mismatched email link, and the footer is on every page of the site.

3

Six more places on the site still advertise the 2026 show

Fix in Strapi 6 places · Google listing included

Why it matters

Separately from the footer, six pieces of wording still name the 2026 edition. Two of them are what Google prints in its results, so they are the first thing a searcher reads about Printech — and they are advertising a show that has already happened.

The rest are inside pages that a prospective exhibitor is likely to read carefully: the brochure invitations on About Printech, Why Exhibit and Why Visit, and the promo-code page, which manages to say Printech 2027 at the top and Printech 2026 further down.

The Exhibitor Resource Centre is the one worth checking properly rather than search-and-replacing: its deadlines are real dates, not a year in a sentence, and they all fell in 2026.

Where to change it

Strapi → the page named below

PageWhereCurrently reads
/SEO → Meta Title — the blue line in GoogleJoin Printing and Packaging Expo | Printech 2026
/SEO → Meta Description — the grey text in GoogleJoin the premier printing and packaging expo of 2026! …
/about-printech/The brochure sectionDiscover the full potential of exhibiting at Printech 2026.
/why-exhibit/The brochure buttonAccess the Printech 2026 Event Brochure
/why-visit/The brochure buttonDownload the Printech 2026 Brochure
/free-promo/The How It Works text…to visit your stand at Printech 2026 for free

The Exhibitor Resource Centre deadlines have all passed. On /exhibitor-resource-centre/ the Deadlines panel reads “Technical orders must be submitted by 11 April 2026”, and the surcharge bands below it run 05/01/26, 05/02/26–05/29/26, 05/30/26–06/05/26 and “After June 5, 2026”. An exhibitor reading that page today is being given last year’s timetable. These need the 2027 equivalents from whoever sets the technical deadlines, not a straight year swap.

One more date does not match either year. On /leadscanning/ the page says the service “will be available during the exhibition from June 17 to 20”. The 2027 show runs 15-18 June. Worth correcting while you are in the record.

One sector page carries the year in its Google title. /sectors/equipment-and-materials-for-digital-printing/ has the Meta Title Advanced Digital Printing Equipment at Printech Expo 2026. The other nine sector pages have no year in their titles, which is the safer pattern — it never goes stale. Either drop the year here too, or make it 2027.

Articles were deliberately left out. News articles about the 2026 show correctly say 2026 — they are a record of what happened and should not be changed. Only the six live pieces of wording above, plus the footer, are describing the current show with the wrong year.

Verified. We read the full text of all 37 non-article pages on 26 August. The six above are every remaining place the current show is named as 2026.

4

One article is telling Google it does not exist

Fix in Strapi 1 article

Why it matters

A page can carry a note to Google saying "the real version of me lives over there". It is meant for cases where the same content sits at two addresses, and it is normally left empty so the site fills in the page’s own address automatically.

On this article the field has been filled in by hand, and it points at https://expoprintech.com/articles/ — an address that returns a page-not-found error. So the article is telling Google that the genuine copy of itself is a page that does not exist, and Google responds by dropping the article from its results.

Clearing the field is the whole fix. Leave it empty and the site puts the correct address back on its own.

Where to change it

Strapi → Articles → Russian Printed Paper Market In 2024 → SEO → Canonical URL

  • /articles/russian-printed-paper-market-in-2024/

Worth a sweep while you are there. This is the only page on the site where the field is filled in wrongly, but it is the kind of thing that gets copied between records. If you find Canonical URL typed into any other page or article, it is almost certainly wrong for the same reason — empty is the correct state for every page on this site.

Verified. On 26 August the live article carries <link rel="canonical" href="https://expoprintech.com/articles/">, and that address returns a 404 error page when requested directly.

5

Five links lead nowhere

Fix in Strapi 5 links · 4 pages

Why it matters

Each of these can be clicked today, and each lands the reader on a page-not-found screen or on nothing at all. Three of the five sites have been removed from the internet completely — a browser cannot even find the server to ask.

The first is a spelling slip with a known replacement, given below. Two are hotel booking buttons on Plan Your Travel, the page someone opens when they are ready to spend money on the trip, and each needs a person to find that hotel’s current booking page or to take the button off. The last two are inside article text.

Where to change it

Strapi → the page named below → the link or button

PageThe linkIt points toWhat to do
/about-ite/Visit Website — under Woodexwoodexpo.comChange to https://woodexexpo.com — the address is missing two letters. The same slip is on several other ITE sites
/plan-your-travel/Book Your Stay — Edge Seligerskaya-Moscowhiseligerskaya.ru/en/The page is gone. Link the hotel’s current booking page, or remove the hotel
/plan-your-travel/Book Your Stay — Hotel SeverCity 3*severcity.best-moscow-hotels.com/en/The whole website has gone. Link the hotel’s current site, or remove the hotel
/articles/ros-upack-and-printech-2025-international-exhibitions-new-records-and-a-path-to-business-success-in-russia-and-the-cis/“Lead scanning”rosupackexpo.com/connect-leadscanning/That page no longer exists on the RosUpack site. Point it at your own /leadscanning/ page instead
/articles/healthy-hype-publish-magazine-s-view-of-the-past-ros-upack-printech-2025/“purchased on the >>> website”store.osp.ru/collection/publishThe magazine’s shop has gone. Remove the link, or point it at the publisher’s current shop

The other thirteen hotels are fine. We checked every hotel button on Plan Your Travel, not just the two that failed. The other thirteen all load normally. The Radisson Slavyanskaya link refuses automated visitors and so failed our first check, but opens perfectly for a person in a browser — it is not listed above and needs no change.

Verified. Every address in the table was requested individually on 26 August. woodexpo.com, severcity.best-moscow-hotels.com and store.osp.ru return no answer at all from a public DNS lookup; the other two return page-not-found. The replacement, woodexexpo.com, loads normally, and so does your own /leadscanning/ page.

6

Two partner logos have no website behind them

Fix in Strapi 2 partners · 38 pages

Why it matters

Each partner record holds the address of that partner’s own website, and the logo becomes a link to it. Where the address is left empty, the logo still looks and behaves like a link — the cursor changes, it can be clicked — but clicking does nothing at all.

One of the two is in the Media Partners carousel that runs along the bottom of most pages, so the same dead logo appears on 38 of the 144 pages we checked. The other is a Visit Website button on the Partners and Sponsors page.

Where to change it

Strapi → Partners → the partner record → Button → LinkTo

PartnerWhere it showsSuggested address — please confirm
August BorgThe Media Partners carousel — 38 pages
https://augustborg.ru/
Business News AgencyThe Visit Website button on /partners-and-sponsors/
https://abnews.ru/

Please check both before pasting them. We found these by searching, not from your records. augustborg.ru is the site of an offset printing house in Moscow called Август Борг, which fits the logo; abnews.ru is already the address used for Business News Agency in the carousel on your own homepage, so that one is safe. If either partner has given you a different address, use theirs.

We are also changing the code. A logo with no address should not pretend to be a link at all. We are changing the site so an empty address renders the logo plainly, with nothing to click — that way the problem stops coming back each time a partner is added without a website. Filling the two records above is still worth doing, because a working link is better than no link.

Three more are on the demo page. The demo copy of the partners page carries three more of these. That page is being unpublished anyway, further down this report, so it needs nothing.

Verified. We read the live markup of the homepage, Partners and Sponsors and the Conference Programme page on 26 August. Exactly two partner records are missing an address; every other logo in the carousel links correctly.

7

26 pages need a description of their own

Fix in Strapi 26 pages

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

Twenty of these pages have none, so they fall back to the homepage’s sentence — a line about the 2026 expo that mentions neither lead scanning, nor Y&H Cargo, nor the 2023 photo gallery it is currently advertising. Another six photo galleries do have a description, but it is the single word Printech, which gives a searcher nothing to go on.

The suggested wording below was written from what is actually on each page. It is a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page or article record → SEO → Meta Description

Join the premier printing and packaging expo of 2026! Discover the latest innovations and solutions at the Printech exhibition. Register today!Currently showing on 24 pages. This is correct for the homepage — apart from the year, which is the third item above. Fill in the others.
PageSuggested description — edit before publishing
/about-ite/
ITE Group has organised Eurasia’s largest trade exhibitions since 1991 — over 30 events a year, Printech among them. Who we are and how to work with us.
/articles-and-reports/
Printing and advertising production news, market trends and show reports from the Printech team. Read the latest from across the industry.
/contact-us/
Get in touch with the Printech team about exhibiting, visiting or partnership opportunities. Send us a message and we will come back to you.
/free-promo/
Free promotional tools for Printech exhibitors — a personal promo code, banners and ready-made assets to bring more visitors to your stand.
/leadscanning/
Scan visitor badges at your stand and collect qualified leads automatically. How lead scanning works at Printech, and how to set it up.
/partners-and-sponsors/
Meet the partners, sponsors and supporting organisations behind Printech, the printing and advertising production exhibition at Crocus Expo, Moscow.
/y-and-h-cargo/
Y&H Cargo is Printech’s Indian logistics partner — air and sea freight, customs clearance and warehousing for exhibitors shipping to Moscow.
/articles/photos-from-the-printech-and-ros-upack-2023-exhibitions-1/
A photo report from the 8th Printech and 27th RosUpack exhibitions at Crocus Expo — the stands, the machinery and the visitors.
/articles/post-exhibition-press-release-1/
The results of the 6th Printech and the 25th anniversary RosUpack, 15–18 June 2021: sales from stands, eco-friendly initiatives and new records.
/articles/printech-2022-will-take-place-7-10-june/
Printech 2022 will take place 7–10 June as scheduled. A message to exhibitors, visitors and partners about our events in Russia.
/articles/printech-is-open/
Hyve joins This Show Is Open, the worldwide campaign by UFI and SISO in support of exhibitions and the businesses that depend on them.
/articles/registration-of-visitors-for-printech-2023-now-open/
Visitor registration for the 8th Printech exhibition is open. Get a promo code for a free ticket and plan your visit to Crocus Expo.
/articles/ros-upack-and-printech-2024-record-breaking-exhibition-area-and-number-of-participants-hot-topics-of-business-events-new-geographies-partners-and-business-tools/
RosUpack and Printech 2024 at Crocus Expo, 18–21 June: record floor space and exhibitor numbers, new markets and the business events programme.
/articles/russian-and-german-teams-combine-to-score-in-moscow/
Hosting the 2018 World Cup created serious problems for exhibitors bringing stands to Printech and RosUpack in Moscow. What happened next.
/articles/visit-printech-2022/
No additional restrictions were placed on exhibitions in the Moscow Region — what that meant for anyone planning to visit Printech 2022.

The eleven photo galleries follow one pattern. Photos from Printech 2025 at Crocus Expo, Moscow — the show floor, exhibitor stands and the visitors who filled them. Change the year for each, and swap the subject for the conference programme or the opening ceremony on those pages. The six Conference Programme galleries currently showing the single word Printech are in this group.

Three pages in the list need no copy at all. The Exhibitor List page only forwards visitors on to the catalogue, /partners-sponsors-demo/ is being unpublished further down, and the leftover Speaker Not Found page is being removed by us. None of them needs a description.

Keep them to about 155 characters. Google shows roughly 155 characters and trims the rest mid-word. Every suggestion above is inside that.

8

Eleven page titles are too short to work in a search result

Fix in Strapi 11 pages

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. Google gives you roughly sixty characters; these use a fraction of it and tell a searcher nothing about what the page is for. Exhibition 2023 could be any exhibition, anywhere.

One is worth fixing whatever you decide about the rest: Contact Us still carries the working label it was built under, Form - Contact Us, and that is what shows in Google today.

Where to change it

Strapi → the page record → SEO → Meta Title

PageCurrentlySuggested
/contact-us/Form - Contact Us
Contact the Printech Team | Printech Expo
/about-ite/About ITE
About ITE — Organisers of Printech | Crocus Expo
/y-and-h-cargo/Y&H Cargo
Y&H Cargo — Indian Logistics Partner | Printech
/leadscanning/Leadscanning
Lead Scanning for Exhibitors | Printech 2027
/articles-and-reports/Articles and News
Printing & Advertising Industry News | Printech
/free-promo/Exhibitor Promotion
Free Promo Codes for Exhibitors | Printech 2027
/partners-and-sponsors/Partners and Sponsors
Printech Partners and Sponsors | Crocus Expo
/media-gallery/exhibition-2023/Exhibition 2023
Printech 2023 Photo Gallery | Crocus Expo
/media-gallery/exhibition-2024/Exhibition 2024
Printech 2024 Photo Gallery | Crocus Expo
/media-gallery/exhibition-2025/Exhibition 2025
Printech 2025 Photo Gallery | Crocus Expo
/media-gallery/exhibition-opening/Exhibition Opening
Printech Opening Ceremony — Photo Gallery

The Conference Programme galleries are the same job. The seven Conference Programme galleries (the undated one and 2021 to 2026) all carry just their own name. Adding Printech and Photo Gallery to each — Printech 2024 Conference Programme — Photo Gallery — is enough.

Two articles share a headline. The 2021 and 2022 post-show write-ups are both called Post Exhibition Press Release and both are live and listed in Google, so they compete with each other and neither says which show it covers. Putting the year in each headline — Post-Exhibition Press Release: RosUpack and Printech 2021 — separates them.

9

A demo page open to Google, a second main heading, and a heading colour nobody can read

Fix in Strapi 5 pages

Why it matters

None of these breaks anything, but each is visible to visitors or to Google, and each takes a minute to put right.

Where to change it

Strapi → the page named below

PageWhat it isWhat to do
/partners-sponsors-demo/Partners & Sponsors (Demo) — a test copy of the real Partners and Sponsors page. Published, listed in your sitemap and open to Google alongside the real oneUnpublish it, or delete it if it is no longer needed
/sectors/equipment-and-materials-for-wide-format-printing/In the page text, “What You’ll Find at Printech” is set to the Heading 1 style, so the page announces two main headings — its own title and this line. Google reads Heading 1 as “this is what the page is about”. The other nine sector pages have one eachChange it to Heading 2. Nothing else on the page needs to move
/download-event-brochure/ · /download-post-show-report/ · /exhibitor-enquiry/Headings in the page text have been given the light-green brand colour by hand. On these pages the background behind them is near-white, so the words sit at roughly 1.8 to 1 against it — against a recommended minimum of 3 to 1 for large text. They are legible on a good screen and very hard on a phone in daylightReset those headings to the default text colour in the editor

Which headings exactly. On the two download pages they are Download the Event Brochure to: and Why Exhibit; on /exhibitor-enquiry/ there are three of them. Select the text, clear the custom colour, and the site’s own heading colour takes over — which is chosen to work on both the light and dark sections of a page.

10

550 images are heavier than they need to be

Fix in Strapi 550 images · 120 MB

Why it matters

Half the images on the site are over 100 kB, and 120 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The site cannot shrink them by itself — it serves whatever file was uploaded — so this is a re-upload in the Media Library rather than anything a developer can change. A free tool such as tinypng.com or squoosh.app does it well: resize to at most 1920 pixels wide and save as WebP at around 80% quality. That typically takes a 2 MB photograph under 200 kB with no visible difference.

The eight files below are the ones worth going back for now. After that, compressing each new image before it goes into Strapi keeps the problem from growing back.

Where to change it

Strapi → Media Library → replace the file with a compressed version

SizeImageUsed on
2.45 MBRos_Upack2025_full_091….jpg1 page
1.86 MBblurred_people_trade_fair….jpg1 page
1.64 MBUntitled_design_8….png1 page — a PNG photograph; save it as WebP or JPG
1.53 MB2_1….webp1 page
1.34 MB4_2….webp1 page
1.22 MBhigh_voltage_circuit_breaker_electrical_substation….webp1 page
1.15 MBru25_1_1066….jpg1 page
1.02 MBMUH_1542_1….webp2 pages

Two of them may not belong on the site at all. Untitled_design_8 and high_voltage_circuit_breaker_electrical_substation look like stock or placeholder pictures left over from another project. Worth a look before you spend time compressing them — deleting is faster.

Where the number comes from. We measured every image the crawl found across all 145 pages: 550 files above 100 kB, 120 MB between them. Each file is counted once, however many pages it appears on. The full list is available on request.

11

The main Exhibit and Register button is hard to read

We need a decision Decision

Why it matters

Your primary button — Exhibit and Register in the header, and Enquire to Exhibit through the pages — uses near-white text on the Printech teal. Measured the way accessibility guidelines measure it, that pairing scores 2.5 to 1, against a recommended minimum of 4.5 to 1 for ordinary text and 3 to 1 even for large text. It is readable for most people, hard for anyone with low vision or a phone screen in sunlight, and it is a clear fail in any accessibility audit a large exhibitor or a public body might run before partnering with you.

On the darker sections of a page the same button switches to dark text on the light green and scores 8.7 to 1, which is fine. It is only the teal version that fails, and it appears on 27 of the 144 pages we checked.

Nothing here is broken and the site can stay as it is. But the fix is cheap if you want it, and there are two ways to do it.

Where to change it

Tell us which option you prefer — the change itself is ours to make

What we need from you. Either darken the button background only — a deeper teal keeps the white text, scores 4.7 to 1 and leaves the brand teal untouched everywhere it is not sitting behind words; or put dark text on the existing teal, which scores 6.3 to 1 and changes no colours at all, but gives you a noticeably different-looking button. The first is the smaller visual change and our recommendation. Either way it is a code change on our side once you have decided — please check with whoever owns the brand first.

12

Two marketing tools are loading on the site and doing nothing

We need a decision Decision

Why it matters

Every page loads a script from OptinMonster, the pop-up and email-capture tool. On all 144 pages it refuses to run, because expoprintech.com is not registered as a site on the OptinMonster account. The answer that comes back is "The referrer site could not be found. It may not have been registered with OptinMonster."

It has been doing nothing for long enough that removing it is the honest option — but it is your subscription, not ours, so we will not take it off without being asked.

Separately, a script from monitor.tapper.ai loads on Why Exhibit, Why Visit and the Y&H Cargo page and sometimes fails to arrive. It is not part of the website — it is being injected through your Google Tag Manager container, so whoever manages that container is the only person who can say whether it is still wanted.

Where to change it

Tell us to keep them or remove them

The referrer site could not be found. It may not have been registered with OptinMonster. Domain provided: (expoprintech.com)The answer OptinMonster returns for every page on the site. We asked it directly on 26 August.

What we need from you. Either add expoprintech.com to the OptinMonster account so the campaigns can run, or tell us the tool is no longer used and we will take the script off the site. Both take minutes; the only wrong answer is leaving it as it is. The same script sits on the other ITE sites we look after and is refused on those too, so whoever manages the account may want to check which domains are registered on it at all.

And on the Tag Manager one. No change is needed on the website either way — this is entirely a question of whether that tag should still be in the container.

If you have time

Worth doing, not urgent

None of these is a problem. They are the difference between a site that is correct and one that is polished.

818 images have no written description

Every image can carry a short line of alternative text — read aloud to visitors using a screen reader, shown if the image fails to load, and the only thing Google has to go on in image search. Almost none of yours has one. It is a big job, so do it gradually and do it in the Media Library rather than page by page: filling the Alternative text field there fixes the image everywhere it is used. Start with the homepage, About Printech, Why Exhibit, Why Visit and the ten sector pages — the ones that actually rank — then article header images, then the galleries. A good line says what is in the picture: "Visitors at the Printech 2025 wide-format printing stand", not "image" or "printech".

The twelve photo galleries look almost identical to a search engine

Each gallery page carries 42 or 43 words of text and nothing else, so they come out 90 to 97% the same as one another. Google struggles to tell them apart and may show only one of the twelve. The descriptions above help; the real fix is two or three sentences on each gallery page saying which show it is from, who exhibited and what is in the photographs.

Five article titles are cut off in Google

Google shows roughly the first sixty characters of a title and trims the rest mid-sentence. The worst is the RosUpack and Printech 2024 write-up at 164 characters — a searcher sees about a third of it. The headline on the page itself can stay exactly as it is; it is only the Meta Title field in the SEO section that needs a shorter version. The other four are between 2 and 71 characters over.

Six descriptions run a few characters long

About Printech, Sponsorship Enquiry and four articles are 156 to 160 characters against Google’s roughly 155. Google may trim the last word. Only worth touching if you are editing those records anyway.

Twenty-nine article headings run over seventy characters

These are the article headlines themselves rather than a fault, so this is a question of house style. If you want shorter ones in future, the trick is to put the point in the first sixty characters and let the rest trail.

A proofread of the pages that matter most

Our crawler flagged possible spelling errors on every page of the site; on inspection they are overwhelmingly brand names and industry terms it does not know — Printech, RosUpack, flexographic, prepress. Nothing to act on there. But a human read of the homepage, the ten sector pages and the newest articles would catch the few a tool cannot judge.

On our side

What we are already fixing

Found in the same review, but ours to put right rather than yours.

No action needed from your team

The links inside the main menu’s drop-downs are not in the page as search engines first read it, and the news page lists only its first 30 articles until Load More is pressed — so 80 of your 145 pages, including 62 articles and every photo gallery, are found only through your sitemap and earn nothing from the rest of the site

the drop-down menus and the news list, site-wide

Code

A leftover Speaker Not Found page and a developer reference page of design samples are both listed in your sitemap and open to Google. We are taking both out of the sitemap and off the site

the sitemap

Code

The Russian-language switcher in the header is a flag with no words behind it, so a screen reader announces it as an unnamed link and a search engine sees nothing at all

the header, on 30 pages

Code

The video player on the homepage has no name, so assistive technology announces it only as an unnamed frame

the homepage

Code

A partner logo with no website behind it still renders as a link that cannot go anywhere. We are changing it so an empty address renders the logo plainly, which stops this recurring each time a partner is added without a website

the Media Partners carousel, site-wide

Code

Google has no machine-readable summary of the event or of your articles on 144 of the 148 pages — the extra information that lets a result show your dates, or list Printech when somebody searches for exhibitions in Moscow in June. We are generating it from what is already in Strapi rather than asking you to type it

the homepage and every article

Code

Standard browser security headers are missing, so the site is not as protected as it could be against certain attacks. This is a hosting setting rather than a website change

whole site

Hosting

Next

What happens now

Fix the registration page today

One address in one block of code. Nothing else in this report is as urgent — anyone who has gone to /visitor-registration/ to sign up has been looking at an empty band where the form should be.

Then the dates, the links and the descriptions

The footer and the six remaining 2026 mentions are short edits with a large reach — the footer alone is on all 145 pages, and two of the six are what Google prints about you. The dead links are mostly quick swaps, and every replacement we could find is in the table. The 26 descriptions are the biggest win for how the site looks in search; fifteen are drafted for you and the galleries follow one pattern.

Read the suggested wording before you use it

Every title and description we have drafted is a starting point, written from what is on the page, not from your marketing plan. Change anything that does not sound like you. The two partner website addresses in particular are our best guess and need your confirmation.

Answer the three questions

Which email address the footer should really use, what to do about the button colour, and whether OptinMonster stays. Reply to this report and we will action all three.

We re-run the check

Once you have published your changes we run the same review again and send you a short before-and-after. No need to tell us when — just say the word.

Every item in this report was checked by hand against the live site on 26 August 2026. 144 pages were loaded one by one in a real browser, and a separate search-engine crawl fetched 148 addresses, covering all 145 in your sitemap. Every dead link named here was requested individually, along with each suggested replacement and the thirteen hotel links that turned out to be fine, and the registration widget’s two server addresses were tested directly. The stale 2026 wording was found by reading the full text of all 37 non-article pages. Findings our scans flagged that turned out to be fine have been left out rather than passed on — a photograph reported as broken that was simply slow to arrive, eleven sector pages reported as having overlapping text that the screenshots show is clear, and several links to other websites that refuse automated visitors but open normally for a person. Two limits worth knowing: the phone-width checks covered 30 page layouts rather than all 144 pages, and each page was loaded once — so this review found what it found, and it is not a guarantee that nothing else is wrong. Suggested wording is a starting point: please read it over before publishing, and change anything that does not match how you talk about the event.

Prismetic · 26 August 2026