Pharmtech & Ingredients

Why it matters

On a phone, a single line that cannot break pushes the whole page wider than the screen, and the menu button moves with it. On the worst page the menu button is out of view altogether.

Each of the four has a one-line cause in the text, listed below. Fixing the text removes today’s four cases.

The video page is the clearest: the code that should have placed a testimonial video was pasted as ordinary text, so the page prints the code instead of showing the video. Of all 275 pages, it is the only one where this happened.

Where to change it

Strapi → the page or article → the text (for the video page, the paragraph holding the code)

Why it matters

A link has two parts: the words a reader sees and the address behind them. Here the words are right, but the address behind them is the whole text of a press release, pasted into the box where the address should go.

A visitor who clicks lands on a “page not found” screen, and Google records a broken page with an address that is several thousand characters long.

This has been on the list since the 4 September report.

Where to change it

Strapi → the article → the words “Exhibitor Directory 2025” → the link address

Why it matters

The title is the blue clickable line in a Google result, and the description is the grey text under it. On these two pages they have been swapped (/turkiye-exhibit-enquiry/ is the enquiry form and /turkiye-exhibitors-en/ is the exhibitor overview): Google advertises the enquiry form as the exhibitor overview, and the overview as the enquiry form, so people land on the wrong page. One description also says “Eurasia and Eurasia”.

The suggested wording is a starting point. Please read it over before publishing, because it goes out under your name.

Where to change it

Strapi → the page → SEO → Meta Title and Meta Description

Why it matters

Google sees two pages saying the same thing, picks one at random, and splits the attention between them. Each pair below is two versions of the same story (70–81% the same text) under the same headline. Two of the four pairs were already on the 14 September report and both copies are still live.

For each pair, keep one copy and unpublish the other, then add a redirect from the removed address to the one you kept. The redirect means any existing links keep working.

Where to change it

Strapi → Articles → unpublish one copy of each pair, then Strapi → Redirects

Why it matters

Form confirmation pages and internal demo pages are showing up in search. Someone who finds one lands on a “thank you for submitting” message for a form they never filled in, or on placeholder text.

Ticking No Index tells Google not to list the page. The thank-you page for the contact form (/contact-us/thank-you/) already has this set, so copy what it does.

Where to change it

Strapi → the page → SEO → tick No Index (add an SEO section first if the page has none)

Why it matters

The description is the grey text under your link in a Google result. Without one, Google makes one up from whatever text it finds, and on a photo gallery that is the menu.

The 15 galleries have a Short Text field that is blank (or just spaces, or the single word “Pharmtech”). It is not shown on the page, so Google is its only reader. The other three pages have no SEO section at all.

The suggested wording is a starting point. Please read it over before publishing, because it goes out under your name.

Where to change it

Galleries: Strapi → the gallery → Short Text. The three other pages: Strapi → the page → SEO → Meta Description (add the SEO section first)

Why it matters

Alternative text is a short written description of a picture. A screen reader reads it aloud to a blind visitor, and Google uses it to understand the image. When the picture is also a link, it is the only name the link has, so right now each of these is announced as just “link”.

The four social media icons in the footer appear on every page, so four edits fix the whole site. The three banners are on the homepage and the Indian Exhibitors page.

The suggested wording is a starting point. Edit it if you prefer.

Where to change it

Strapi → Media Library → open each image → Alternative text

Why it matters

These are published and listed for Google, but no menu or page points to them, so visitors can only reach them from a search result. Link each from somewhere relevant, or unpublish the ones that are out of date.

Where to change it

Strapi → the Media Gallery page → the gallery list; for the four pages, a link from a relevant page, the menu or the footer

Why it matters

These addresses are old ones that forward to the real page. The link works, but the visitor passes through a blank “Redirecting…” screen on the way, and Google treats that in-between page as a separate, empty page.

Start with the main menu. Its Exhibitor Enquiry item points to /exhibit/exhibitor-enquiry/. Change it to /exhibitor-enquiry/, and that one edit fixes it on every page.

Then, in the text of each page below, replace each old address with the new one using the pairs underneath the table.

Where to change it

Main menu: Strapi → the main menu → the Exhibitor Enquiry item. Pages: Strapi → the page or article → the link in the text

Why it matters

The title is the blue clickable line in a Google result. Google shows about 60 characters of it, and anything longer is cut with “…”, often before the important words. Most of these are article headlines in capitals, which also take more room.

79 of them are articles with no SEO section, so Google is shown the headline itself. Add an SEO section to each and paste the suggested text into Meta Title. The headline on the page does not change. The other 3 are pages that already have an SEO section: /why-russia-report/, /turkiye-exhibitors/ and /why-russia-indian-exhibitors/. The number in brackets is the current length, and the longest come first.

The suggested titles were written from the page content, not by someone who knows the event. Please read them over before publishing.

Where to change it

Articles: Strapi → the article → add an SEO section → Meta Title. The 3 pages already have an SEO section: Strapi → the page → SEO → Meta Title

Why it matters

Each of these is several hundred kilobytes to several megabytes, and every visitor downloads it at full size, which is felt most on a phone. The site cannot shrink images by itself, so the file you upload is exactly the file visitors get.

Export each one no more than 1,920 pixels wide, as WebP or JPEG (not PNG, unless it needs transparency), aiming for under 300 kB, and replace the file in the Media Library.

Where to change it

Strapi → Media Library → replace the file

Why it matters

The email field on the visitor registration form has no label of any kind, so a screen reader announces it as an unnamed box and a visitor using one cannot tell what to type there.

The form is supplied by your registration platform and placed on the page, so the fix is on their side rather than in Strapi. Please ask whoever owns that platform whether the form can have a label added to that field.

Where to change it

Your registration form provider → the form builder for /visitor-registration/

Why it matters

This article has a headline and nothing else: the body, the excerpt and the SEO section are all empty. It is listed on the site and in Google as an empty page.

Either give it a short message and a title and description for Google, or unpublish it if it has served its purpose. The wording below is a starting point.

Where to change it

Tell us, or edit or unpublish it in Strapi → Articles

Why it matters

The teal (#00B2BB) measures about 2.5 to 1 against white or near-white. The widely used accessibility standard asks for at least 3 to 1 for large titles and 4.5 to 1 for normal-size text such as button text, so it falls short for anyone reading in bright light or with weaker eyesight.

It appears in two places. First, the titles and Submit buttons on the registration and enquiry forms, on all 15 form pages we checked (including /newsletter/, /exhibitor-enquiry/, /sponsorship-enquiry/, /download-sales-brochure/, /industry-report/ and the India, Korea and Türkiye enquiry pages). Those forms are ActiveCampaign embeds, so the colour is set in ActiveCampaign’s form designer rather than on the site, and whoever manages the forms would change it once per form.

It shows in two places: the titles and buttons of your ActiveCampaign forms, and headings and contact details whose teal was picked in the text editor, on the 11 pages listed below the table, for example “Why Exhibit?” and “Who You’ll Meet?” on /exhibitor-enquiry/. For those, the default heading colour or a darker shade works. It is your brand colour, so it is your call.

Where to change it

Tell us which to use. Forms: the ActiveCampaign form designer, once per form. Headings: Strapi → the page → the text editor → text colour

Why it matters

OptinMonster is a marketing tool for pop-ups and campaigns. The site loads it on all 275 pages, but OptinMonster rejects it with the message that the site could not be found, because expopharmtech.com is not registered in the account. No campaign can display on any page. We first raised this on 21 August.

Either someone registers the site in the account, or we take the tool out of the site. This is a marketing decision, so it is yours.

Where to change it

Your OptinMonster account, or tell us to remove it

Why it matters

The LinkedIn feed on /industry-insights/ is on Elfsight’s free plan, so Elfsight’s own branding sits under the feed. The feed itself displays correctly.

You can upgrade the widget to remove the badge, or accept it as it is.

Where to change it

Your Elfsight account, if you choose to upgrade