Pharmtech & Ingredients

Why it matters

This was the first item on the report of 4 September and on the one before that. Nothing about it has changed, and it is still the most valuable thing on this list — worth more, on its own, than everything below it put together.

Every page carries a setting called Canonical URL. It exists for one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these five it is filled in with an address that leads nowhere useful. Four name old addresses that now forward straight back to the page itself, so the page points Google in a small circle. The fifth names a page that does not exist at all. All five load perfectly for a visitor — the damage is entirely in search, and a page that quietly asks to be left out generally is.

Where to change it

Strapi → each page or article → SEO → Canonical URL — clear the field

Why it matters

Every image can carry a short written description, used in two places: a screen reader reads it aloud to a blind visitor, and Google uses it to understand what the picture shows.

The VK, YouTube, LinkedIn and Instagram icons at the bottom of every page have that field empty. Someone using a screen reader hears four unlabelled links in a row and has no way to tell which network each one leads to.

These four images appear on all 283 pages, so four edits correct the description on 1,132 image placements. It is comfortably the highest-value image task on the site.

Where to change it

Strapi → Media Library → open each image → Alternative text

Why it matters

The description is the grey text under your link in a Google result. It is the two lines that decide whether someone clicks you or clicks the result below you.

Most of the pages on the last report’s list have sorted themselves out — the site now writes a description automatically from the words already on each page, and that covered 157 of them. These 19 are what is left. They are all page types that hold no body text for the site to draw on, so they will stay blank until someone writes them.

Fourteen are photo galleries and follow one pattern: write the first, then change the year. Suggested wording is below for every one — please read it over before publishing, it goes out in your name.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

A page’s address is built automatically from its title. That works when the title is in the Latin alphabet; the system could not convert these three Korean titles into anything, so it fell back to a number.

An address like /sectors/-1/ tells a reader nothing about what they are about to open, and tells Google nothing about what the page covers. The Turkish sector pages converted correctly, so this affects the Korean ones only.

The fix is to type the Slug in by hand on each of the three. This changes the page’s address, so tell us when you have done it and we will put forwarding in place from the old one.

Where to change it

Strapi → Sectors → the page → Slug

Why it matters

Each of these was requested by hand on 14 September with an ordinary browser identity, so none of them is a case of a website simply refusing automated checks.

One has changed since the last report, and not for the better. The Organiser link on About Us points at woodexpo.com, which used to be a dead address — an error page, which at least looks like a mistake. That name now resolves and serves a live French company selling timber, composite and outdoor furniture. A visitor clicking “Woodex” on your site now lands on an unrelated business and has no way of knowing they were sent to the wrong place.

The correct address has one extra “ex” in it. That is the whole fix, and it is the one to do first.

Where to change it

Strapi → the page or article named → the link address

Why it matters

A link is made of two parts: the words a reader sees, and the address behind them. On this article the words are right — Exhibitor Directory 2025 — but the address behind them is the entire text of the press release, pasted into the box where the address should go.

The browser treats all of that as a page name on your own site, looks for a page with that name, and shows an error. Anyone clicking through to find the exhibitor directory gets nothing.

This was item 2 on the 4 September report and is unchanged. It looks like a paste that landed in the wrong field; nothing else on the article is affected.

Where to change it

Strapi → the article → the words “Exhibitor Directory 2025” in the body → the link address

Why it matters

Six pages that were never meant for the public are live, listed in your sitemap and eligible to appear in search results. All six were confirmed still indexable on 14 September.

Three are internal test pages. Two of those still carry “Lorem ipsum” placeholder text — the dummy Latin that sits in a layout before the real words arrive — which is what Google currently has on file as their content.

The other three are thank-you pages. Someone finding one of those in a search result lands on a confirmation message for a form they never filled in, which is a confusing first impression of the event.

Where to change it

Strapi → each page → SEO → tick No Index

Why it matters

Each of these exists at two addresses with the same content. Google has to choose which one to show, splits the credit for links and visits between them, and often ranks neither as well as one would have on its own.

This needs a decision rather than an edit, because the two copies may not be identical and only your team knows which is the one you want people to land on.

Both pairs were on the 4 September report and both copies of each are still live.

Where to change it

Strapi → Articles → decide which copy to keep, unpublish the other

Why it matters

A heading tells Google how a page is organised — this is the title, these are the sections under it. On these nine pages the editor contains heading lines with nothing in them but a space.

They are invisible to a visitor, which is why they have gone unnoticed. To Google they read as empty sections, which muddles its understanding of what the page is actually about.

In the editor they look like empty rows with more spacing above them than a normal blank line. Deleting the row is the whole fix.

Where to change it

Strapi → the page → the text editor → delete the blank heading lines

Why it matters

Google shows roughly the first 155 characters of a description and cuts the rest off mid-sentence. 93 pages on the site currently run past that.

Please do not rewrite all 93. Seventy-nine of them are the descriptions the site writes automatically, and they are running long because of a setting on our side rather than anything in your text. We are lowering that limit, which corrects all 79 at once — rewriting them by hand would be work thrown away.

These 14 are the ones actually written by hand, so no change of ours will touch them. We checked each one against the words on its own page to be certain which was which. Each is over by a handful of characters; cutting one clause is usually enough.

Where to change it

Strapi → the page → SEO → Meta Description — trim to about 150 characters