MosBuild

Why it matters

Anyone who opens Register to Visit sees a single line where the form should be: REGISTRATION_IS_UNAVAILABLE_TEXT. That is not wording meant for visitors. It is the internal label of the registration form’s own “registration unavailable” message, showing in its raw form because the form cannot reach the service it comes from.

The form is not built into your site. Your registration provider supplies it, and the page carries a short piece of embed code telling the browser where to fetch it from. That code names an address that no longer exists anywhere on the internet, so the form never loads. The cause is the same as in August, when the page sat on “Loading…”; what visitors see now is more conspicuous.

Visitors reach the page through the “Click here” link on the old pre-registration address and through three articles that link there. It is not in the main menu.

Where to change it

Your registration provider first, then Strapi → the Register to Visit page (/vis-reg/) → the embedded registration block

Why it matters

In the About menu, Become a Sponsor points at the address “sponsorship-enquiry”, and there is no page there. A visitor who clicks it lands on a page-not-found error. The menu is on every page of the site, so this is the single most visible dead link on it.

It has always been broken for visitors. What is new is that search engines now see it too: a recent change on our side made the menu’s drop-down links readable to Google, which helps the pages they lead to, and it means Google now finds this dead one on every page as well.

The same address is behind the Partnership Opportunities link on the Exhibitor Resource Centre page.

Where to change it

Strapi → the navigation bar record → About → Become a Sponsor → the link address

Why it matters

Every “View Details” button on Why Visit opens a page-not-found error. Why Visit is a main menu page, so a visitor who reads about a part of the show and clicks to find out more hits a dead end. This is unchanged since August.

The MADA Awards address is also behind the “Learn More” button in the Awards card on the homepage and the “Read More” button on About MosBuild. Fix those two first: the homepage gets more visitors than any other page.

Where to change it

Strapi → Why Visit → each “View Details” button → the link address; then the homepage and About MosBuild

Why it matters

Every page has a setting called Canonical URL. It tells Google which address is the real one for that page. Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these sixteen it names an old “mos-build-sector” address that only forwards visitors back to the sector page. So each sector page tells Google “my real address is that other page”, and the other page says “go back”. Google ends up listing neither.

These are where somebody searching for flooring, wallpaper or bathroom fixtures should land, which makes them some of the most valuable pages on the site commercially. Windows is now fixed — thank you. The fix for the rest is the same: empty the field and save.

Where to change it

Strapi → Sectors → each page → SEO → Canonical URL — empty the field

Why it matters

These are links inside the text of an article, so a reader hits the error mid-article.

Five of them want the Conference Programme. That page does exist, at “conference-programme” with a hyphen; the links have a slash instead.

One of the eight is not a real article at all: a test record titled “article title”, with a link reading “dasdasd”. It is live and visible to Google, and should be deleted or unpublished.

Where to change it

Strapi → Articles → the article named → the link in the body text

Why it matters

Each of these buttons has a placeholder in its address field, so clicking it goes nowhere and nothing downloads. This is the page exhibitors are sent to for their forms and deadlines.

Two of the seven from August, Download Guide and Download Form, are now fixed. Point the rest at the real documents, or remove them until the documents are ready.

Where to change it

Strapi → Exhibitor Resource Centre → the URL field on each button

Why it matters

These point at other websites and no longer work. We checked each one in a normal browser, so none of them is a site simply refusing automated checks.

Plan Your Travel matters most. Four of its hotel booking buttons lead nowhere, and visitors use that page to plan their trip. The D+A Tour links are registrations for past events, so removing the links is enough.

Where to change it

Strapi → the page or article named → the link address

Why it matters

On these seven sector pages, the paragraphs under the form heading appear in an old-fashioned serif font, like Times New Roman, instead of the font used everywhere else on the site.

The text was pasted in from somewhere else and brought a font setting with it, for a font called Roboto. The site does not load Roboto, so on Windows, Mac and iPhone the browser falls back to its default serif font. Only Android phones, which have Roboto built in, show it as intended, which is why it is easy to miss.

Where to change it

Strapi → Sectors → each page → the paragraphs under the form heading → select them and use “clear formatting”

Why it matters

Same field as the sector pages, but here the address it names is gone entirely, so each page is telling Google its real address is a page that does not exist.

Two of the four from September are fixed.

Where to change it

Strapi → the page or article → SEO → Canonical URL — empty the field

Why it matters

Each of these articles exists twice with the same title, as the original and a copy whose address ends in “-1”, so Google sees two pages competing with each other for the same searches.

Where to change it

Strapi → Articles → keep one copy of each and unpublish the other

Why it matters

The description is the grey text under your link in a Google result — the two lines that decide whether somebody clicks you or the result below. On these eight there is nothing there.

Suggested wording is below, and each fits within Google’s limit. Please read it over before publishing, because it goes out under MosBuild’s name.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

Each of these galleries has only the word “MosBuild” in its Short Text field, and that word is all Google gets as the gallery’s description. It is the same on all 43, written four ways: “Mosbuild” on 17, “MosBuild” on 12, “mosbuild” on 10 and “MOSBUILD” on 4.

One word tells a searcher nothing about which gallery they are about to open, and nothing separates one gallery from the next. One sentence each is enough. This is unchanged since August.

Where to change it

Strapi → each gallery → Short Text

Why it matters

Four galleries are called exactly “MosBuild 2025 – Exhibition”. They hold different photos, so they are not duplicates, but neither a visitor nor Google can tell them apart.

Only your team knows what separates them — the hall, the day or the theme. Rename each one to say so, ideally while you are writing the gallery sentences above.

Where to change it

Strapi → each of the four galleries → its name

Why it matters

The gallery overview page, “Explore MosBuild Over the Years” at /media-gallery/, is live, but nothing on the site links to it: not the menu, not the footer, not any page. Search engines can only find it through your sitemap, and so most of the galleries under it count as unreachable too.

Add it to the menu, for example under About or Insights, or link it from the homepage.

Where to change it

Strapi → the navigation bar record, or the homepage

Why it matters

Every image in the Media Library has an Alternative Text field: a short written description of the picture. A screen reader reads it aloud to a blind visitor, and it is how Google works out what a photo shows. It is empty on 81% of the site’s images.

This is the largest job on the list and does not have to be done at once. The order below puts the effort where it returns the most.

Where to change it

Strapi → Media Library → each image → Alternative Text

Why it matters

Every page loads a script from OptinMonster, the pop-up and email-capture tool. On all 436 it fails, because mosbuildexpo.com is not registered as a site in the OptinMonster account. This is unchanged since August.

Visitors see nothing and no pop-ups appear. But every page downloads and runs the script before finding it has nothing to do, which is wasted weight on every page load.

Where to change it

Register the domain in OptinMonster, or tell us to remove the script