MosBuild

Why it matters

This is the most damaging item on the list, because Why Visit is a main navigation page and every one of these buttons is on it. A visitor who reads about a feature of the show and clicks to find out more lands on an error message.

The addresses in these buttons do not exist anywhere on the site. Either the sections were removed and the buttons were left behind, or the addresses were typed before the pages were built and never revisited.

This needs checking against the live event programme rather than a find-and-replace: some of these sections presumably still run and need their page created or re-linked, and the ones that no longer run should have their buttons deleted rather than repointed.

Where to change it

Strapi → Why Visit → each “View Details” button → the link address

Why it matters

These are links inside body text rather than buttons, so a reader hits the error mid-article — which is where most people stop reading and leave.

One of them is a spelling slip rather than a missing page: the sector page it wants does exist, with a double “l” in panelling.

One is a leftover from a draft and is covered separately in the duplicate articles item below.

Where to change it

Strapi → the page or article named → the link address

Why it matters

Every page carries a setting called Canonical URL, and it has one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these seventeen it names an old “mos-build-sector-N” address. Those addresses still load, but they are forwarding placeholders that carry a “do not list this page” instruction of their own. So each sector page is telling Google its real address is a page Google has been told to ignore — and the sector page quietly drops out of results.

These are commercially important pages: they are where somebody searching for flooring, or wallpaper, or bathroom fixtures would land. This was reported in August and is unchanged. The fix is identical on all seventeen — empty the box.

Where to change it

Strapi → Sectors → each page → SEO → Canonical URL — clear the field

Why it matters

Same field as the item above, but here the address named has been deleted outright rather than turned into a placeholder. These four are telling Google “our real address is a page that does not exist”, which is a request to be dropped from search altogether.

Three of the four are copies of articles whose originals have since been deleted, so they are pointing at their own vanished twin. Those three also need a decision about whether the copy should exist at all — see the item below.

On all four, emptying the box is enough; the site then fills the field in correctly by itself.

Where to change it

Strapi → the page or article → SEO → Canonical URL — clear the field

Why it matters

Three articles exist twice, as an original and a copy whose address ends in “-1”. The originals have since been deleted, so the surviving copies are the ones live on the site — which is why they are also pointing at nothing in the item above.

Two more are straightforward duplicate pairs where both copies are still live and splitting their search ranking between them.

And one is a test record: an article whose body contains the link text “dasdasd” pointing at an address called /sda/. It is published and public. It should be finished or deleted.

Where to change it

Strapi → Articles → keep one copy, delete or merge the other

Why it matters

The description is the grey text under your link in a Google result — the two lines that decide whether somebody clicks you or the result below you. On these seven there is nothing there at all.

Until recently these pages quietly borrowed the homepage’s description. That borrowing has now been switched off, which is the right outcome — a page advertising itself with somebody else’s sentence is worse than one advertising itself with none — but it means the gap is now visible.

Suggested wording is below, at roughly 120 to 155 characters each. Please read it over before publishing, because it goes out under MosBuild’s name.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

Every one of these galleries has the single word “MosBuild” in its description field — in four different spellings, which is the giveaway that they were filled in quickly rather than written: “Mosbuild” on 17, “MosBuild” on 12, “mosbuild” on 10 and “MOSBUILD” on 4.

One word tells a searcher nothing about which gallery they are about to open. Worse, because all 43 say the same thing, Google treats them as duplicates of one another and is unlikely to list any of them.

One sentence per gallery is enough to separate them. This was in the August report and is unchanged.

Where to change it

Strapi → Media Gallery → each gallery → SEO → Meta Description

Why it matters

There are four galleries called MosBuild 2025 – Exhibition. They are not duplicates — they hold different photographs, 9, 12, 590 and 13 pictures respectively — but nothing in the name, the address or the description tells them apart.

For a visitor browsing your media gallery, that is four identical-looking links. For Google it is four pages competing with each other for the same words.

This needs your judgement rather than an edit, because only your team knows what actually distinguishes them — the hall, the day, the theme or the event within the show.

Where to change it

Strapi → Media Gallery → rename each

Why it matters

Every image can carry a short written description. It is read aloud to a blind visitor by a screen reader, and it is how Google works out what a photograph shows. On 2,659 of your 3,298 images that field is empty.

This is not new damage, and it is worth understanding why. Until recently every one of those images carried the text “MosBuild©24” instead — on all of them, regardless of what was in the picture. That was worse than empty, because it looked filled in while telling a screen-reader user and Google nothing at all. That text has now gone, so the field is honestly empty and can be worked through.

This is the largest single job on the list and it does not have to be done at once. Doing it in the order below puts the effort where it returns the most.

Where to change it

Strapi → Media Library → each image → Alternative text

Why it matters

Each of these was checked individually on 14 September with an ordinary browser identity, so none of them is a case of a website simply refusing automated requests.

Two are research and trade pages that have been taken down by the sites that hosted them. The third has been permanently withdrawn by the hotel group.

Either re-link to a current equivalent or remove the link and keep the words around it.

Where to change it

Strapi → the article or page named → the link address