MosBuild

Why it matters

This is the most serious item in the report, and there are two separate problems stacked on top of each other.

First, the form does not work. Anyone who reaches /vis-reg/ sees the heading “Register to Visit”, the word “Loading…”, and nothing else — ever. The registration form is not built into your site; it is supplied by an outside platform, and the page carries a short piece of embed code telling the browser where to fetch it. That code names an address that no longer exists anywhere on the internet, so the browser asks, gets no answer, and the page sits on “Loading…” forever.

Second, nothing on the website links to that page at all. We checked every link on all 420 pages: there is not one. The button in the header is “Book a Stand”, which goes to the exhibitor enquiry form. A visitor who wants to register has no way to get there except by typing the address.

Nothing is broken in the build. The address in the embed code has simply gone out of date, and the page was never added to the menu.

Where to change it

Your registration provider first, then Strapi → Visitor Registration → the embedded registration block, and the site menu

Why it matters

Each of these pages has an address typed into a field called Canonical URL. That field exists for one purpose: to tell Google “this page is a duplicate — index that other address instead”.

Seventeen of the nineteen are your sector pages, and every one of them names an old address like /sectors/mos-build-sector-14/. Those old addresses are not pages any more; they are signposts that bounce a visitor straight back to the real sector page. So each sector page is currently telling Google that the true version of itself lives at a signpost pointing back at itself.

These are the pages people search for by product — bathrooms, flooring, windows, paints. They are the most commercially valuable pages on the site, and they are the ones asking to be left out of search results.

The fix is to clear the field and leave it empty. The site fills in the correct address automatically whenever the field is blank, so there is nothing to retype — empty is right.

Where to change it

Strapi → the page record → SEO → Canonical URL

Why it matters

Ten of them sit together in the “Experience MosBuild Features” section of the Why Visit page. Each feature has a card — Decorium, the DIY Forum, MADA, Smart City and the rest — with a View Details button underneath. Every single one of those ten buttons leads to an error page.

The one costing you most is on the homepage: the Learn More button under the paragraph about the 2026 MosBuild Architecture & Design Award winners. It reaches for the same missing MADA page, and so does the Read More button in the same place on About MosBuild.

The remaining eight are links written into the body of articles — phrases like “conference programme” and “decorative lighting trends” — pointing at the same missing feature pages. A reader following one mid-article hits an error and usually leaves.

We requested every one of the 198 link destinations on the site individually. Between them these twenty-one links name thirteen different missing addresses, and none of those addresses exists anywhere on the site.

Where to change it

Strapi → the page record → the link or button field, or the link inside the article text

Why it matters

These point away from your site and no longer work. Nine of the sixteen are links to your own Russian site: the D+A Tour registration pages for Kazan, Minsk, Novosibirsk, Krasnoyarsk and Nizhny Novgorod all return “page not found”. Those are the sign-up pages for a touring event, so anyone reading about the tour and trying to register cannot.

Two more are the “Book your Stay” buttons on your Travel page. Both point at hotel booking sites whose web addresses no longer exist at all — the whole moscowcityhotels.com domain has gone.

One is a small typo with an easy fix: on About ITE, the Woodex event links to woodexpo.com, which does not exist. The real address is woodexexpo.com — the word “ex” twice. Every other event on that page uses its correct address.

Where to change it

Strapi → the article or page record → the link in the text

Why it matters

These buttons look and behave like every other button on the site, but their address field was left as a placeholder. Clicking one does nothing at all — the page does not move and no file downloads.

This is the page exhibitors are sent to for their forms and deadlines, so it is the page where a dead button is most likely to generate a support email.

Where to change it

Strapi → Exhibitor Resource Centre → the URL field on each button

Why it matters

The article at /articles/mos-build-article/ is published, listed in your sitemap, and its title and its main heading both read literally “article title”. That is what appears in the browser tab and what Google shows as the blue clickable line.

Two-thirds of the way down the page, where a closing paragraph should be, the text reads “dasdasdasdasdas dasdasd”. The second of those words is a link, and it points at an address that does not exist.

The rest of the article is real and worth keeping: it sets out the judging criteria for the MADA award categories. Its description, though, is about interior design trends for 2024 and does not match the content.

Where to change it

Strapi → Articles → “article title”

Why it matters

These pages exist and work, but nothing on the website points at them. A visitor can only reach one by typing the address or arriving from a campaign link, and search engines find them only through the sitemap, which counts for far less than a real link.

Contact Us is the one that will surprise people: your contact page cannot be reached by clicking anything. The four Why Exhibit pages are aimed at manufacturers in the GCC, India and Türkiye, so if they are meant to be found by browsing, they need a home in the menu.

We checked this by reading every link on all 420 pages, not by sampling.

Where to change it

Strapi → the site menu

Why it matters

The description is the grey text Google shows under your page in the results. On every one of these galleries it currently reads a single word — “mosbuild”, “Mosbuild”, “MosBuild” or “MOSBUILD”, the spelling varies — which tells a searcher nothing and gives Google nothing to match a search against.

The titles on these pages are already good, so the descriptions write themselves from the title. Each needs one sentence naming the event and the year.

Where to change it

Strapi → the gallery record → SEO → Meta Description

Why it matters

When the Description field on a page is left empty, the site fills in the MosBuild homepage description instead. That is why 107 pages currently show the same sentence in Google.

It is not wrong, but it means these pages compete with your homepage rather than describing themselves. Somebody searching for MosBuild visa support currently reads a general sentence about building material innovations that never mentions visas.

Eighty-eight of the 107 are partner pages. They are small pages and writing 88 descriptions is not a good use of your time — leave them. The eighteen below are real content pages and are worth doing.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result and the text in the browser tab. On 52 of your articles it reads as though a word was left untranslated — most often a lone capital “V” or “O” where English needs “in”, “at” or “about”.

Thirty titles have that problem. Another thirty capitalise a small connecting word mid-sentence — “Congratulations With During the day architect 2025!” — and eight have both.

These are old article titles rather than anything new, so this is a proofreading pass to work through at your own pace rather than an urgent fix. It is worth starting with the articles you most want found.

Where to change it

Strapi → the article record → SEO → Meta Title, and the article heading

Why it matters

The title is the blue clickable line in a Google result and the text in the browser tab, so it is public even when it reads like a note to yourself.

Form - Contact Us and Exhibit Enquiry - India - New are both live right now, exactly as written. Visa and Agenda are so short that they say nothing about the event they belong to, and the Articles and Reports page is titled MosBuild 2027, which is the event name rather than the page.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

The title is the blue clickable line in a Google result and the text on the browser tab. On these pages the Meta Title field is empty, so the site falls back to the name on the record and nothing else — SKOK, VEKA, KNAUF, BEAVER.school, Door business.

A searcher who meets one of those in a search result has no way of telling it is a MosBuild page. Google gives you roughly sixty characters; a bare brand name uses a handful of them and wastes the rest.

Where to change it

Strapi → the record → SEO → Meta Title

Why it matters

Every visitor downloads these at full size, including on a phone using mobile data. It is the single biggest thing slowing the site down, and Google counts page speed when it decides where to rank you.

The clearest example is a partner logo. The Kastamonu logo is a 1 MB photograph and it appears on 29 pages, so it alone accounts for around 30 MB of downloading across the site. A logo of that size on screen needs perhaps 30 kB.

Anything over 100 kB is worth compressing. Save photographs as JPG rather than PNG, and resize them to roughly the size they actually appear at — a full-width banner rarely needs to be wider than 1920 pixels.

Where to change it

Strapi → Media Library

Why it matters

These four gallery pages are all called “MosBuild 2025 - Exhibition” and all carry the same one-word description. Google sees four identical entries and will normally show only one of them, so three are effectively invisible.

They are not duplicates. We compared the photographs in all four and there is not a single image shared between any two of them — they hold 5, 8, 586 and 9 different pictures. Nothing needs deleting; the problem is only that nothing tells them apart from the outside.

Where to change it

Tell us which is which, or rename them yourselves

Why it matters

Each of these pairs has the same title, the same heading and near-identical text. They compete with each other in search, and Google picks one and ignores the other.

They are not byte-for-byte identical — the two press releases run 940 and 1,039 words — so it is worth reading both before choosing.

Where to change it

Tell us which version to keep, or unpublish the other yourselves

Why it matters

Every page on the site loads a script from OptinMonster, the pop-up and email-capture tool. On all 420 of them it fails, because mosbuildexpo.com is not registered as a site in the OptinMonster account.

We checked it directly on 18 and 19 August and the answer that comes back is “The referrer site could not be found. It may not have been registered with OptinMonster.”

Nothing is visibly broken — visitors see nothing and no pop-ups appear. But every page downloads and runs the script before discovering it has nothing to do, which is pure weight on every page load.

Where to change it

Register the domain in OptinMonster, or tell us to remove the script