MosBuild (mosbuild.com)

Why it matters

The registration form loads, but the address it sends the visitor’s details to has been switched off, so nothing a visitor types can reach you. The first page is your main visitor ticket page and was in the 26 August report. The second, the DIY Forum individual sign-up, is new.

The address is saved inside the form block in Strapi, not in our code, so your team can fix it without waiting for a release. The St Petersburg registration page already uses the working address, which is the one to change to.

Where to change it

Strapi → the form block on each page below → the HTML of the registration embed

Why it matters

Someone who clicks one of these lands on an error page. Most are “Register” or “Get a ticket” buttons, so this costs sign-ups, not just tidiness.

Start with the two tour pages. The «Регистрация» and ticket buttons on /d-a-tour/krasnodar/ and /d-a-tour/rod/ are on pages that are still live and are the most visible.

The rest fall into three groups. Five partner pages have a «Подробнее» button saved without the partner/ part of the address, so it points at a page that was never created. Nineteen links across the D+A Tour pages and articles point at November 2025 tour registrations that have since been deleted. Two articles link to programme pages that no longer exist.

Where to change it

Strapi → the page or article named in each row → the button or link

Why it matters

Two of these are on pages that exist to make something happen: downloading the sales booklet from a main page, and applying for press accreditation. Neither is possible right now, and press cannot apply at all.

Four are new since 26 August and are marked below.

Where to change it

Strapi → the page or article named in each row → the link or button

Why it matters

These pages are in the list the site hands to search engines. One is full of «Lorem ipsum» placeholder text, the dummy text used as a stand-in while a page is being built, and two are exact copies of real pages, so each copy competes with its original in search results.

Unpublishing a record in Strapi removes it from both the site and the sitemap at the next publish.

Where to change it

Strapi → each page record → unpublish or delete

Why it matters

The description is the grey text under your link in a Google result. On these galleries it is only «2024», «2025», «2026» or «22-24 октября», which tells a searcher nothing about what they are about to open.

Filling the Description field replaces it in search results without changing anything on the page itself. The suggested wording below is a starting point written from each gallery’s name and year. Please read each one and adjust it wherever you know better.

Where to change it

Strapi → each gallery record → SEO section → Description

Why it matters

With no description, Google writes its own summary from whatever text it finds on the page. Partner pages are often searched for by company name, so it is worth giving them a line. The site no longer fills the gap with the same English sentence it used in August, so the gap now shows as a gap.

One formula is enough here. Put the company name where it says «Название компании» and leave the rest the same. It is mechanical work rather than writing, and it can be done a few at a time.

Where to change it

Strapi → each partner record → SEO section → Description

Why it matters

The same gap as on the partner pages: with no description, Google invents its own summary. Wording for 27 of these pages is below, and the pattern pages are described in the notes.

The suggested wording is a starting point. Please read each one before you publish it, because it goes out under the MosBuild name.

Where to change it

Strapi → each page record → SEO section → Description

Why it matters

When two pages carry the same title or description they compete with each other for the same search, and a reader looking at the results cannot tell which is which. Where the pages are genuinely different, the fix is a few words on one of them.

Where to change it

Strapi → each record → SEO section → Title or Description

Why it matters

These did not respond, or refused us, when we tested them from outside Russia. That is not the same as being dead: a number of Russian sites do not answer foreign traffic while working perfectly for your visitors.

Please open each one from a Russian connection before changing anything. If it loads, there is nothing to do. If it does not, point the link somewhere current or remove it. The first row is ITE’s own catalogue, so it is worth confirming that one in particular.

Where to change it

Strapi → the page or article record → the outgoing link

Why it matters

These pages are public and listed for search engines, but no menu, page or button leads to them. Search engines treat a page like that as unimportant, and visitors cannot find it. Whether each one should be linked, hidden or retired depends on whether it is still current, which only your team knows.

Where to change it

Strapi → the page record → add a link to it from the right page, unpublish it, or tick noIndex in its SEO section