MosBuild (mosbuild.com)

Why it matters

The registration widget on Получите билет на выставку MosBuild 2026 loads, but the address it sends the visitor’s details to has been switched off. The browser cannot even find the server: the name wisent-live-api.hyve.ru no longer exists in the world’s address books, so nothing the visitor types can reach you.

This is the page a visitor lands on to register for the show, so it is the first thing on this list. The address is not in our code — we searched the whole site for it and it is not there. It is written into the block of HTML that holds the form, in Strapi, which means your team can fix it without waiting for a release.

The registration system itself is fine. It simply moved to a new address, and this page was left pointing at the old one. The same old address is still embedded on other ITE sites and we are working through those separately.

Where to change it

Strapi → Получите билет на выставку MosBuild 2026 → the form block holding the registration embed, and the same block on the form test page

Why it matters

Someone who clicks one of these lands on an error page. Most of them are registration buttons, so this is costing you sign-ups rather than just tidiness.

Two of them matter more than the rest: the «Регистрация» buttons on the Krasnodar and Rostov-on-Don tour pages are live calls to action on current pages, and both go nowhere. Those two rows are worth doing first.

The rest fall into three groups. Five partner pages have a «Подробнее» button saved without the partner/ part of the address, so it points at a page that was never created. Nineteen links across six articles point at D+A Tour registration pages for the 2025 tour that have since been deleted. And one article links to a business-programme page that no longer exists.

Where to change it

Strapi → the article or partner record named in each row → the button or link

Why it matters

Two of these are on pages that exist to make something happen — downloading the sales booklet, and applying for press accreditation. Both are broken, so neither is happening.

We tested every external link on the site with a normal browser identity, not just an automated one, because a lot of sites turn crawlers away while working perfectly for real visitors. These three fail either way.

Where to change it

Strapi → the page or partner record named in each row

Why it matters

mosbuild.com/components/ is a sample gallery built to show what the different page blocks look like. It is live, anyone can reach it, and it contains eight blocks of «Lorem ipsum dolor sit amet…» — the dummy Latin text used as a stand-in while a page is being built.

It is also listed in your sitemap and carries an instruction telling search engines to index it, so Google is being actively invited to add it. A page like this drags down how a search engine rates the site as a whole.

Deleting or unpublishing the record in Strapi removes it from both the site and the sitemap in one step. Nothing links to it, so nothing else breaks.

Where to change it

Strapi → the page whose path is components

Why it matters

These were made while building or checking something and were never removed. All three are reachable by anyone and all three are in your sitemap.

The third one is the one that actually costs you something: it is a complete copy of the Kremona stand page, with the same title. Two identical pages compete with each other in search results, and Google has to guess which is the real one.

Where to change it

Strapi → each page record listed below

Why it matters

The button is the main call to action on the page, and its address was left as the placeholder the editor puts there before a real destination is chosen. Clicking it does nothing at all — the page simply jumps back to the top.

Either set the real destination, or remove the button so the page does not offer something it cannot deliver.

Where to change it

Strapi → Рейтинг дизайнеров MosBuild ТОП 100+30 → the Подать заявку button

Why it matters

These are the pages from the sentence at the top of this report that are worth writing for — the ones a visitor is likely to arrive on. Right now each of them is advertised in Google with the same line of English marketing copy.

A description is the grey text underneath your link in a search result. It does not change your position in the results, but it is what decides whether someone clicks your link or the one below it. Two or three sentences, 120 to 155 characters, in the language of the page.

Start with the 27 pages under /ru/ — they include the whole Summit section, the business programme, the leadscanning page and the visiting rules — then the Exhibitor Resource Centre, then the sponsorship pages.

Where to change it

Strapi → each page record → SEO section → Description

Why it matters

Every partner page except one is showing the same English sentence. These are not pages you would write individually — but they are pages a company searches for by name, and a partner who finds their own MosBuild page described in English will notice.

A short formula is enough here. Swap in the company name and leave the rest the same. It is mechanical work rather than writing, and it can be handed to whoever has an afternoon.

Where to change it

Strapi → each partner record → SEO section → Description

Why it matters

The Description field on these records contains nothing but «2024», «2025» or «2026». That single number is what Google will print under the page in its results, which tells a searcher nothing about what they are about to click.

Suggested wording is below. It is drawn from each gallery’s own name and the show it belongs to, so it is safe to paste — but please skim it, and change anything you know better.

Where to change it

Strapi → each gallery record → SEO section → Description

Why it matters

The title is the blue line a searcher clicks in Google. When two of your pages carry the same one, they compete with each other for the same search, and a reader looking at the results cannot tell which is which.

None of these six pairs is an accidental duplicate — each is two genuinely different pages that happen to have been given the same name. The fix is a few words on one of the two, not deleting either.

Where to change it

Strapi → each record → SEO section → Title

Why it matters

A page should have exactly one main heading — the title at the top that tells a reader and a search engine what the page is about. These three have between two and five, and some of them are blank: an empty heading left behind by pressing Enter at the end of a Heading 1 line.

The fix is in the editor. Delete the empty heading lines, and change the remaining in-body headings from Heading 1 to Heading 2. Nothing about how the page looks needs to change — Heading 2 can be styled the same way.

Where to change it

Strapi → the article body → the heading style dropdown in the editor

Why it matters

Nearly every photograph on the site was uploaded straight from a camera at full resolution. Ninety-nine of them are over a megabyte each, and the heaviest is 4.2 MB — for a single picture. A page carrying several of those is slow to open on a phone, and a slow page loses visitors before they see it.

The site cannot shrink these automatically, so the only fix is to re-upload smaller files. Before uploading, resize the photo to about 1,600 pixels on its longest side and save it as a JPEG at around 80% quality. That typically turns a 4 MB photograph into under 300 kB with no visible difference on screen.

Do not attempt all 3,395. Start with the 99 that are over a megabyte — those are where nearly all the weight is — and make the resize step a habit for anyone uploading from now on.

Where to change it

Strapi → Media Library → re-upload the file

Why it matters

These six did not answer when we tested them. That is not the same as being dead: we are testing from outside Russia, and a good number of Russian sites simply do not respond to traffic from abroad while working perfectly for your visitors.

Please open each one from a Russian connection. If it loads, there is nothing to do. If it does not, repoint or remove the link.

One of them was written up in our first pass as a domain that no longer exists. On re-checking, it does still resolve — it just never answers. It belongs in this list rather than in the dead-links list above.

Where to change it

Strapi → the partner or article record → the outgoing link

Why it matters

Search engines can print extra detail underneath a result — the dates of a show, the venue, a Register button, or an article’s author and publication date — but only when a page hands them that detail in a form they can read. None of your 791 pages currently does.

The field for it exists in Strapi on every record, and it is empty everywhere. Filling it in by hand is not realistic at this scale: it is not prose, it is a small block of structured code, and there are 791 of them.

The alternative is that we generate it in code from information the pages already hold — the title, the summary, the date, the main image — so it appears on every page automatically and stays right when a page is edited. The Strapi field stays available for any page you want to override by hand.

It is a build rather than a fix, so it is worth a decision rather than an assumption. Tell us yes and we will scope it into a release.

Where to change it

Nothing to change in Strapi — this is a build on our side, and we need your answer before we start