MITT

Why it matters

Every page can carry a setting called Canonical URL. It has one job: to tell Google “this page is a copy — index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is correct almost every time.

On seven pages it is filled in, and all seven point somewhere wrong. Four of them — including Enquire to Exhibit, the page every header and footer button on the site leads to — name an old address that no longer exists, so each of those pages is asking Google to index a page-not-found in its place. A page that asks to be left out generally is.

All seven work perfectly for anyone who reaches them through the menu. The damage is invisible and entirely in search.

Where to change it

Strapi → the page or article → SEO → Canonical URL — clear the field

Why it matters

The site used to have its pages under /exhibit/… and /attend/…. Those addresses are gone, but links to them are still in the text of 18 articles and on the Enquire to Exhibit button of three sector pages. Anyone clicking one of them lands on a page-not-found instead of the page named on the link.

There are two ways to fix them, and the table below supports either. Page by page: open each record listed, find the link by its text, and change its address to the one in the last column — 28 edits across 21 records. Or all at once: four entries in Redirects, listed in the notes below, make every old address forward to its replacement. The redirect route also rescues any old link still out on the web — in a partner’s newsletter, say, or a search result Google has not refreshed.

Neither route replaces the item above — the seven Canonical URL fields still have to be cleared.

Where to change it

Strapi → the article or sector page → the link in the body text or the button — or Redirects, for all of them at once

Why it matters

Six of these are test records made while the site was being built: three photo galleries titled media title or just title, an article that is a word-for-word copy of Registration for MITT 2026 is now open, a demo version of the Partners and Sponsors page, and a Finance Team contact card that was saved as a speaker profile. The seventh is the reference page of design samples.

All seven are published, all seven are in your sitemap — the file that invites Google to index a page — and all seven can be found and read by anyone. The duplicated article is the most costly: Google has to choose between two identical articles and splits the credit between them.

Unpublishing removes each from the site and from the sitemap in one step. Nothing on the site links to any of them, so nothing breaks.

Where to change it

Strapi → the record → Unpublish

Why it matters

Two articles and one page are each published twice at different addresses. The two copies of each are near-identical, so Google has to pick one and splits the credit between them; neither ranks as well as a single copy would.

For the two articles the copy carries -1 on the end of its address and is the one to unpublish — the original is the one any old link points at. The two matchmaking pages are headed the same and differ only in a few words; nothing on the site links to either of them, so keep whichever you prefer.

Tell us which address you kept in each case and we will forward the other one to it, so nobody holding an old link gets an error page.

Where to change it

Strapi → Articles or Pages → unpublish the copy you are not keeping

Why it matters

These pages exist and are in your sitemap, but no menu, footer or page links to them, so a visitor can only arrive from a search result or an old bookmark — and a page nothing links to earns nothing from the rest of the site and is rarely shown in search.

The gallery index is the one with the biggest knock-on effect: six of your photo galleries are linked from the homepage, but the other 18 can only be reached through /media-gallery/, and nothing links to that. Oman, Partner Country of MITT 2026, is the other page that deserves a way in.

Add each to the relevant menu section or the footer — or, if a page has served its purpose, unpublish it. Either way it stops being a page Google is invited to but visitors cannot find.

Where to change it

Strapi → the main menu or the footer → add a link; or the page record → Unpublish

Why it matters

The title is the blue clickable line in a Google result. It has its own field, separate from the headline on the page, and on these three articles that field holds the show name and nothing else — so all three appear in search as identical results reading MITT 2025.

A searcher cannot tell them apart, and neither can Google, which treats near-identical results as a sign the pages are interchangeable and shows fewer of them.

Clearing the field is enough: the site then uses the article’s own headline, which is exactly right in all three cases.

Where to change it

Strapi → the article → SEO → Meta Title — clear the field

Why it matters

The description is the grey text under your link in a Google result — the sentence that decides whether somebody clicks. On every one of your photo galleries that field holds the single word MITT (on one, mitt), which gives a searcher nothing to go on and makes 24 pages look identical.

One sentence per gallery does it, and they follow a pattern: what the photographs show, which edition, where. For example: Photo gallery from MITT 2024, Moscow’s international travel and tourism exhibition — exhibitor stands, the conference programme and networking events at Crocus Expo.

Change the event and the year for each one and the whole set takes well under an hour.

Where to change it

Strapi → the gallery record → SEO → Meta Description

Why it matters

The same field, on the pages that are not galleries. On these 28 it is empty, so each shows the homepage sentence about the leading travel and tourism fair. Somebody searching for your visa guide, the conference programme or the Oman partner-country page currently reads a line that never mentions any of those things.

When every page says the same thing, Google writes its own snippet instead and the pages look like copies of one another.

The suggestions below are drafted from what each page actually says on the live site. They are a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

A page should have exactly one Heading 1. It is the page’s title as far as Google is concerned — the one line that says what this page is about. Where there are several, Google has to guess which one counts.

On these six a subheading, a statistic or an empty line inside the body text has been set as Heading 1. The Oman article is the notable one: three of its section headings are Heading 1, so the page has four.

Change the extra ones to Heading 2 — or Heading 3 for the 24% figure on the transport sector page, which is a number rather than a heading — and delete the empty ones. Nothing looks wrong to a visitor and nothing will look different on screen apart from the size of the line.

Where to change it

Strapi → the page or article → the rich-text editor

Why it matters

Every visitor downloads these at full size, including anyone on a phone using mobile data at the show. It is the single biggest thing slowing the site down, and Google counts page speed when it decides where to rank you.

Explore Moscow is the worst single page: five photographs weighing 12 MB between them, three of which are 2.5 to 4.3 MB each — the size of a print-quality file, displayed as a card. The photo galleries hold 548 of the 725 between them, and the gallery pages were the slowest to load in our browser check.

Resize before uploading — 1,600 pixels on the long side for a photograph, 800 for a card or a logo — and save as JPEG at about 80% quality or WebP; aim for under 200 kB per photograph. Replace media in the Media Library swaps the file in place, so the smaller version appears everywhere the old one was used without re-linking anything.

Where to change it

Strapi → Media Library → the image → Replace media

Why it matters

These links leave your site for somebody else’s, and the page they point at no longer answers. A visitor clicking any of them gets an error instead of the regulations, the hotel or the visa service the link promises.

Two are hotel booking buttons on Plan Your Travel — the page someone opens after they have decided to come, where a dead button costs a room booking. One is the regulations document for the Travel Start competition. Five point at pages of your visa partner that have been moved.

The Woodex one is a single-letter typo in a shared list, so fixing it there fixes every ITE site that shows the list.

Where to change it

Strapi → the page → the link field or the body text

Why it matters

The page alternates a testimonial video with a block of text. Four of those text blocks have no title and no content, so each one renders as an empty band about the height of a paragraph between two videos, and the page looks unfinished as you scroll.

Deleting the four empty blocks in the page’s content sections removes the gaps. If they were placeholders for text that is still to come, filling them in does the same.

Where to change it

Strapi → the Exhibitor Feedback page → the content sections → delete the four empty text blocks

Why it matters

The site has 16 speaker records — the MITT team, from the Exhibition Director to the Technical Service Managers — each with its own public page. Nothing on the site lists them, so no visitor can reach them by clicking, yet all 16 are in the sitemap and open to search.

If they are meant to be seen — as a Meet the Team page, say, or beside the conference programme — tell us where and we will add the listing. If they exist only for internal use, we take them out of the sitemap so Google stops being sent to pages it cannot reach from anywhere.

Where to change it

Tell us to link them from a page, or to take them out of the sitemap

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because expomitt.com was never registered against the account the tool belongs to.

So every page load fetches a script that does nothing, and every page quietly records an error. Visitors see nothing either way; there is no broken box on screen. It is, however, more than half of everything our automated pass flagged on this site.

The choice is a business one. If the pop-ups are still wanted, the address needs registering in that account and they will start appearing. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool