ExpoElectronica

Why it matters

Each of these can be clicked today, and each lands the visitor on an error page instead of the page it promises. A dead link costs whatever that click was about to do — a hotel booking, a stand order, a report download — and it is the kind of thing search engines quietly mark a site down for.

Two patterns account for most of them. Some addresses were typed without https:// in front, and written that way a browser reads them as a page inside your own site rather than an address elsewhere, so it looks underneath the article and finds nothing. The rest point at pages that have since moved or been taken down — a hotel that retired its booking page, a file that was re-uploaded elsewhere, an old address on a sister site.

Every replacement address in the table was opened and checked before we wrote it down.

Where to change it

Strapi → the page or article named below → the link in the body text or button

Why it matters

Three Media Gallery entries are test records that never got finished, and all three are published — visible to visitors and listed in Google alongside your real galleries.

Each is titled “Media Title”, and two of them carry the Latin filler text (“orem, ipsum dolor sit amet…”) that a layout uses before the real words arrive.

If they hold real photographs, give them a real title and a one-line description. If not, unpublishing removes each from the site and from Google’s reading list in a single step.

Where to change it

Strapi → Media Gallery → the three records titled “Media Title”

Why it matters

These are reference pages built while the site was being constructed. Both are published, both are in the sitemap — the file that invites Google to index a page — and both can be found and read by anyone.

The first is a page of design samples full of Latin placeholder text; the second is titled Partners & Sponsors (Demo) and is an early copy of the real Partners & Sponsors page.

Unpublishing removes each one from the site and the sitemap in a single step. If one has to stay published for internal reference, ticking noIndex in its SEO section tells Google not to list it instead.

Where to change it

Strapi → the page record → unpublish

Why it matters

Each of these exists as two published records at two slightly different addresses. Google has to pick one of the two to show, and it splits the credit between them, so neither ranks as well as a single copy would.

The “-1” on the end of an address is what Strapi adds automatically when a record is duplicated rather than edited — which is usually how the second copy came to exist.

Open both copies side by side, keep whichever is the current one, and unpublish the other.

Where to change it

Strapi → open both copies → unpublish the one you are not keeping

Why it matters

The four links in the footer’s Quick Links column are written without the final “/” — /post-show-report rather than /post-show-report/. Nothing looks wrong, but the site has to forward every click on to the “/” version, which adds a step before the page appears — and the footer is on every page, so it happens on every click, sitewide.

Search engines also treat a link that has to be forwarded as worth slightly less than one that goes straight there, and these four point at some of your most valuable pages: registration, the exhibit enquiry, the brochure and the post-show report.

The fix is one character per link: add the trailing slash.

Where to change it

Strapi → Global → Footer → the Quick Links column

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

34 pages have none, so they fall back to the homepage’s sentence about electronics and embedded systems. Somebody searching for the ELECTRONICA Awards, or for how to book a hall, currently reads a line that never mentions either. Another 23 media-gallery pages do have a description — but it is the single word ExpoElectronica (or expo-electronica), which gives a searcher nothing to go on.

The suggested wording below is a starting point, not a decision about how you want to sound. Please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

Nearly half the images on the site are heavier than 100 kB — 272 MB between them, with the largest single file at 2.5 MB. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The photo galleries are where it concentrates: some gallery pages carry tens of megabytes of full-size camera files each, so they open slowly even on a good connection. The pages work — we checked — they are simply carrying far more data than they need to.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free online tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo.

Where to change it

Strapi → Media Library → re-upload a smaller version of the file

Why it matters

Every page on the site loads a visitor-measurement tool called Apollo — the kind used to recognise which companies are browsing your site. On this site its calls are rejected with an error on every single page load, so it has been recording nothing.

Visitors see nothing either way; the cost is a little speed on every page and a quiet error in the background. But it means that if anyone believes they are getting visitor intelligence from this site, they are not.

The choice is a business one. If the tool is still wanted, whoever owns that Apollo account needs to check why it rejects this site — typically a wrong account key or a lapsed subscription; once the account side is right it will start working. If it is not wanted, we remove it and every page gets slightly lighter.

Where to change it

Tell us whether to keep it or remove it