DairyTech

Why it matters

These three articles were republished under a new web address. The old address now shows “page not found” and nothing forwards visitors to the new one, so anyone arriving from Google, a bookmark or a link on another site lands on an error page. This is new since 25 August.

Two of the articles make it worse. Each has a Canonical URL — a note, invisible to visitors, that tells Google “the official copy of this page is at this address” — and on both it still holds the old, dead address. Google is being told the article lives on an error page. Clear the field and the site fills in the article’s own address by itself.

Add a Redirects entry from each old address to the current one. The “Emerging Trends” article is linked from 11 other articles and every one of those links now leads to the error page; the redirect fixes all of them at once.

Where to change it

Strapi → Redirects (add one entry per article); Articles → the article → SEO → Canonical URL (clear it)

Why it matters

This was in the 25 August report and is still open. Every page can carry a canonical address — a line, invisible to visitors, that tells Google “this is the official copy of this page; list that address, not this one”. It is meant for the rare case where one page exists at two addresses. On these six records the field still holds the address the page had before the site was restructured.

Each of those old addresses now only forwards back to the page itself. So the page says “my official copy is over there”, and over there says “no, it is back where you came from” — a loop, and a reason for Google to drop the page from its results. Four of the six are sector pages.

Clear the field on each of the six records and leave it empty: the site then fills in the page’s own address automatically.

Where to change it

Strapi → Sectors → the four sector records → SEO → Canonical URL; Pages → Sectors; Articles → Registration for DairyTech has started

Why it matters

This was in the 25 August report and has not changed. The Redirects list catches a visitor who arrives at an address the site used to have — from an old bookmark, a partner’s website or a Google listing that has not caught up — and sends them to the page that replaced it. Three of its entries send them to sector addresses that no longer exist, and a fourth, dairytech-sector-9, forwards to an old address that has neither a page nor a forward of its own.

The fourteen numbered records — dairytech-sector-1 to dairytech-sector-14 — each forward to a second old address, which then forwards again, so the visitor is bounced twice before the page appears. Four of them end on “page not found”: sector-4, sector-6, sector-9 and sector-14. Search engines follow a double forward reluctantly and give the page less credit for it. Point each of the fourteen straight at its final page, the one its second forward currently lands on. Five meat-processing articles link to the sector-14 address, so fixing that one record repairs all five.

Where to change it

Strapi → Redirects → the records named below → Destination

Why it matters

Two are internal pages: the reference page of design samples the site was built from, still carrying Lorem ipsum — the Latin filler a layout uses before the real words arrive — and a demo copy of the Partners and Sponsors page that duplicates the real one. The other four are the thank-you screens a form shows after it is sent; the Why Russia one is new since 25 August. All are public and can be found and read by anyone.

Unpublishing removes a page from the site and the sitemap in one step. Where a page has to stay, ticking noIndex in its SEO settings tells Google not to list it and drops it from the sitemap automatically. Neither needs a developer.

Where to change it

Strapi → Pages → the page → unpublish, or SEO → tick noIndex

Why it matters

The title is the blue clickable line in a Google result; the description is the grey text under it. On four pages they are wrong in ways Google can see.

The Freezing equipment sector page carries the marking-equipment sector’s SEO block: its title is “Dairy Marking Equipment Exhibition | Coding & Traceability” and its description talks about marking, on a page about refrigeration. The two Matchmaking pages are different pages — one explains matchmaking to visitors, the other to exhibitors — but share a title, a heading and a description, so Google sees a duplicate and shows one of them. And the homepage description is 158 characters, so Google cuts it off.

The suggested wording below is a starting point. Please read each one before you use it.

Where to change it

Strapi → Sectors → Freezing equipment; Pages → Matchmaking Service (both); Homepage → SEO → Meta Title / Meta Description

Why it matters

These pages carry the short label they were built under, which says little to someone scanning Google results and mostly does not mention DairyTech or the year. One is only in Chinese characters with no event name.

The suggested titles are a starting point. Please read them over before publishing.

Where to change it

Strapi → Pages → the page → SEO → Meta Title

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor. 80 pages currently have none, and since 25 August they no longer borrow the homepage’s sentence. Of those 80, 34 fix themselves once our change below is live (22 articles and 12 galleries), and the 34 partner pages are optional. That leaves these 12 for you.

On a gallery, the Description field is the right place: whatever you type there is what the page uses. Nine galleries have it empty — the DairyTech Business Programme galleries for 2019 to 2023 (five), the Exhibition galleries for 2022 and 2023, and the Award galleries for 2023 and 2024.

The suggested wording is a starting point. Please read each one before you use it.

Where to change it

Pages: Strapi → the page → SEO → Meta Description. Galleries: Strapi → Media Library galleries → the gallery → Description

Why it matters

This was in the 25 August report and is still open. A page should have exactly one main heading — its title — and search engines read the rest of the page as an outline underneath it. On these eight pages a line in the body text was set to the editor’s Heading 1 style, so the page has two main headings; on the exhibitors’ Matchmaking page, six, because four bullet points were pasted in from Word as Heading 1.

Select each line and change it to Heading 2. For the four Matchmaking bullets, re-paste them as a normal bulleted list. Nothing else about the page changes.

Where to change it

Strapi → Sectors → the six sector records → the text block; Pages → Matchmaking Service (both) → the text block

Why it matters

This was in the 25 August report and is still open. The footer of every page ends “Organised By DairyTech 2025. All Right Reserved” — a year out of date, and it should read Rights. The Chinese-language homepage (/cn/) still says “DairyTech 2025” in five places. The Lead Scanning page still carries the invitation to a training session on 12 December 2025. And About Us spells Pavilion with a double l.

Where to change it

Strapi → Footer; Pages → CN, Lead Scanning, About Us

Why it matters

This was in the 25 August report and is still open. The Book A Booth button in the article “New exhibition sector: Equipment and Technologies for Meat Processing at DairyTech 2025” and the Book Your Stand button on the milk-processing sector page both have a single # character in their link field — a placeholder somebody typed to fill the box. The site treats it as a real address: a click shows the same page again. Both are calls to action on pages a prospective exhibitor reads.

Point each at /exhibiting-enquiry/.

Where to change it

Strapi → Articles → New exhibition sector: Equipment and Technologies for Meat Processing → the button; Sectors → Equipment and technologies for milk processing → the button

Why it matters

These point at other organisations’ websites, and the pages behind them have been removed. Three are hotel booking buttons on Plan Your Travel, which is the page a visitor reads while planning a trip; one is a partner’s Visit Site button; three are a file or a page that older articles link to.

One has a known replacement, given below. The rest need a person to find the current address, upload the file to Strapi, or take the link off.

Where to change it

Strapi → Partners → Taiwan Smart Agriweek → Link; Pages → Plan Your Travel; Articles → the three named below

Why it matters

Alternative text is a short written description of a picture. A screen reader reads it aloud to a blind visitor, and Google uses it to understand the image. When the picture is also a link, it is the only name the link has. The FoodTech logo in the top bar of every page has none, so the link is announced as just “link”.

Where to change it

Strapi → Media Library → the FoodTech logo → Alternative Text

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it fails on every page: the account the tool belongs to does not have dairytechexpo.com registered, so the tool’s service answers that the site could not be found.

If the pop-ups are wanted, the address needs registering in that account. If not, we remove the tool and the failed request goes with it.

Where to change it

Tell us to register the domain or to remove the tool