DairyTech

Why it matters

Every page can carry a canonical address — a line, invisible to visitors, that tells Google “this is the official copy of this page; list that address, not this one”. It is meant for the rare case where one page exists at two addresses. On these six records the field still holds the address the page had before the site was restructured.

Each of those old addresses now simply forwards back to the page itself. So the page says “my official copy is over there”, and over there says “no, it is back where you came from” — a loop, and a reason for Google to drop the page from its results. Four of the six are sector pages, which are exactly the pages a buyer searching for “dairy bottling equipment exhibition” should land on.

The fix is to clear the field on each of the six records and leave it empty: the site then fills in the page’s own address automatically.

Where to change it

Strapi → Sectors → the four sector records → SEO → Canonical URL (canonicalURL); Pages → Sectors; Articles → Registration for DairyTech has started

Why it matters

The Redirects list is what catches a visitor who arrives at an address the site used to have — from an old bookmark, a partner’s website or a Google listing that has not caught up — and sends them to the page that replaced it. Three of its entries send them to sector addresses that no longer exist, so those visitors get “page not found” instead: the old cooling-and-freezing, marking-equipment and meat-processing addresses. A fourth, dairytech-sector-9, forwards to an old ready-packaging address that has neither a page nor a forward of its own. Five of your own articles link to the meat-processing one, so five article links die the same way.

A further pattern makes the whole list slower than it should be: the fourteen numbered records — dairytech-sector-1 to dairytech-sector-14 — forward to an /exhibit/sectors/… address that is itself only a forward — or, for four of them, a dead end — so the visitor is bounced twice before the page appears, if it appears at all. Search engines follow a double forward reluctantly and give the page less credit for it. Point each record straight at its final /sectors/… page, written the way the existing entries are, without a leading slash.

Where to change it

Strapi → Redirects → the records named below → Destination

Why it matters

One of these is the reference page of design samples the site was built from, still carrying Lorem ipsum — the Latin filler a layout uses before the real words arrive. One is a demo copy of the Partners and Sponsors page. Three are the thank-you screens a form shows after it is sent. The last is a 2022 article explaining how to take a PCR test to enter that year’s show. All six are published, listed in your sitemap — the file that invites Google to index a page — and can be found and read by anyone.

Unpublishing removes a page from the site and the sitemap in one step. Where a page has to stay, ticking noIndex in its SEO settings tells Google not to list it and drops it from the sitemap automatically. Neither needs a developer.

Where to change it

Strapi → Pages or Articles → the record → unpublish, or SEO → tick noIndex

Why it matters

The footer of all 212 pages ends “Organised By DairyTech 2025. All Right Reserved” — a year out of date, and it should read Rights. The Chinese-language homepage (/cn/) still invites visitors to DairyTech 2025 twice — “为何参加 DairyTech 2025?” — while the header above it says 26–28 January 2027. And the Lead Scanning page still carries the invitation to a training session on 12 December 2025.

Two pages spell Pavilion with a double l: About Us gives the venue as “Crocus Expo, Pavillion 1, Hall 4”, and the event listing on About ITE has “Pavillion 3, Hall 13”.

Where to change it

Strapi → Footer; Pages → CN, Lead Scanning, About Us, About ITE

Why it matters

The Book A Booth button in the article “New exhibition sector: Equipment and Technologies for Meat Processing at DairyTech 2025” and the Book Your Stand button on the milk-processing sector page both have a single # character in their link field — a placeholder somebody typed to fill the box. The site treats it as a real address: a click shows the same page again. Both buttons are calls to action on pages a prospective exhibitor reads.

Point each at /exhibiting-enquiry/, which is where every other Book Your Stand button on the site goes.

Where to change it

Strapi → Articles → New exhibition sector: Equipment and Technologies for Meat Processing → the button; Sectors → Equipment and technologies for milk processing → the button

Why it matters

These point at other organisations’ websites, and the pages behind them have since gone. Three are hotel booking buttons on Plan Your Travel, which is the page a visitor reads while planning a trip; one is a partner’s Visit Site button; one is a mistyped address for your own Woodex site; three are files and pages that older articles link to.

Two have a known replacement, given below. The rest need a person to find the current address, upload the file to Strapi, or take the link off.

Where to change it

Strapi → Partners → Taiwan Smart Agriweek → Link; Pages → Plan Your Travel and About ITE; Articles → the three named below

Why it matters

A page should have exactly one main heading — its title — and search engines read the rest of the page as an outline underneath it. On these eight pages a line in the body text was set to the editor’s Heading 1 style, so the page has two main headings and, on the exhibitor Matchmaking page, six: every bullet in the list is a Heading 1.

Select each line and change it to Heading 2 (or, for the Matchmaking bullets, to normal text with a bulleted list). Nothing else about the page changes.

Where to change it

Strapi → Sectors → the six sector records → the text block; Pages → Matchmaking (both) → the text block

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

114 pages have none, so they fall back to the homepage’s sentence: all 52 partner pages, all 21 photo galleries, 23 articles and 18 site pages. Somebody searching for the DairyTech conference programme or for visitor registration currently reads a line that mentions neither. The fourteen site pages below are worth doing first; the partner pages, galleries and articles follow a pattern.

The homepage sentence itself needs one edit: at 158 characters it runs past the roughly 155 Google shows, so the last words are cut into an ellipsis on every one of those pages. Dropping “, and networking opportunities” brings it to 129 — we mirror the same change on our side.

The suggested wording below was written from what is on each page. It is a starting point, not a decision about how you want to sound — please read each one before you use it.

Where to change it

Strapi → the page, partner, gallery or article record → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result and the name on the browser tab. Five pages carry the one- or two-word label they were built under — Why Visit, Media Gallery, Conference Programme — which does not say DairyTech, and one still carries its form label, Form - Exhibit Enquiry - Meat Processing.

The two Matchmaking pages are different pages — one explains matchmaking to visitors, the other to exhibitors — but both are titled Matchmaking Service, so Google sees a duplicate and shows one of them. And the Refrigeration and freezing equipment sector page has the marking-equipment sector’s SEO block: its title is “Dairy Marking Equipment Exhibition | Coding & Traceability” and its description talks about marking machinery, on a page about refrigeration.

The suggested titles below are a starting point; edit them freely.

Where to change it

Strapi → Pages → the page → SEO → Meta Title; Sectors → Refrigeration and freezing equipment → SEO

Why it matters

Alongside the visible page, a site can hand Google a short machine-readable summary of the event — its name, dates, venue and organiser. That is what lets a search result show the dates under your link, or list DairyTech when somebody searches for exhibitions in Moscow in January. On DairyTech that field is empty on every page, so Google is working from the visible text alone.

Your WorldFood site carries the block already — an Event with the name, the dates, the Crocus Expo address and the organiser. Copy it from the WorldFood homepage record into the same field here, then change the name to DairyTech 2027, the dates to 26–28 January 2027 and the hall to Pavilion 1, Hall 4. Tell us if you would like it drafted for you.

Where to change it

Strapi → Homepage → SEO → JSON_LD

Why it matters

A quarter of the images on the site are heavier than 100 kB — 62 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The four heaviest files, at 2.3–2.5 MB each, are show photographs used as page headers on the ice-cream, milk-processing and cleaning sector pages, Why Exhibit and the India page; two more 750 kB photographs sit on the homepage itself. Most of the count, though, is in the photo galleries: 210 of the 295 files — 35 MB — are gallery photographs uploaded straight from the camera.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

The site has 52 partner pages, each a logo and a line. The Partners and Sponsors page shows 31 of them. The other 21 are published and listed for Google but nothing on the site links to them — the only way to reach them is through the sitemap — so a visitor never sees them and Google gives them little weight.

If they are still partners, they belong on the Partners and Sponsors page. If they are partners of past editions, unpublishing them keeps the list current. A mix is fine too — tell us which are which, or make the change in Strapi yourselves.

Where to change it

Tell us to list them on Partners and Sponsors, or unpublish them

Why it matters

The visitor-registration form on /visitor-registration/ is supplied by the registration provider and embedded into the page. As it loads it reports an error from one of its own files — the same one we see on your WorldFood site. The first screen still appears, but we stopped there rather than register a test visitor on your live system.

If a registration completes, the error is the provider’s to tidy and nothing is lost. If it stalls after the first step, visitor registration is down and the provider needs to hear today. The error sits in the provider’s code, not in anything we or your team can edit.

Where to change it

Tell us whether a registration goes through

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because dairytechexpo.com is not registered against the account the tool belongs to: on every page load the tool’s service answers that the site is unknown, and the request fails. Two fifths of the flags our browser check raised on this site were that one failure, repeated on all 211 pages.

Visitors see nothing either way; there is no broken box on screen. The cost is a little speed on every page and a quiet error in the background — and no pop-ups, if pop-ups were the plan. If the pop-ups are wanted, the address needs registering in that account; if not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool