ExpoCifra

Why it matters

This has now been on three reports running. At the bottom of every page on the site, Terms and Conditions, Privacy Policy and Cookie Policy look like links, and clicking any of them does nothing at all.

The cause is that the Link To field is empty on all three records, so the site has nothing to point them at and falls back to a link that leads back to the page you are already on.

These are the links a visitor clicks when they want to know what happens to their data. A privacy policy that cannot be reached is a problem well beyond search.

Where to change it

Strapi → the footer menu → each of the three items → the Link To field

Why it matters

The Exhibitor List 2026 item in the main menu goes to an in-between page on your site, which then forwards the visitor to the exhibitor list on the online manual. It forwards to the Russian version, so visitors on this English site land on “Список участников”. An English version exists and works.

The same redirect sits behind “Explore Exhibitor List” on the homepage and “Explore the 2026 Exhibitor List” on Why Visit and Why Exhibit, so this one change fixes all of them.

Where to change it

Strapi → Redirects → the redirect for /exhibitor-list/ → Destination

Why it matters

The three stand-type cards — Standard Shell Scheme, Premium Shell Scheme and Individual Construction — each have a round arrow button. All three point at /exhibit-enquiry/, which does not exist. The real enquiry page is at /exhibiting-enquiry/ — note the “ing”. The buttons have no text on them, which is why they are easy to miss.

A fourth link on the same page, Order Online, points at techstore.ite.group/login, which also returns “page not found”. All four are on one page, so this is one trip into Strapi.

Where to change it

Strapi → Pages → Exhibitor Resource Centre → the link fields

Why it matters

This is the page a visitor opens when they are ready to book their trip, so a dead button here costs a booking. Each of these was opened by hand in a real browser, so none is a case of a website simply refusing automated checks.

Replace each with the hotel’s current booking page, or remove that hotel from the list.

Where to change it

Strapi → Pages → Plan Your Travel → the “Book your Stay” hotel buttons

Why it matters

The article that matters most here is the Electronica Prize voting one. It lists twelve companies, each shown as a long raw web address rather than a name, and every one of the twelve pages has been removed. The voting closed long ago, so the simplest fix is to remove the list.

Where to change it

Strapi → Articles → the article named → the link in the body text

Why it matters

The description is the grey text under your link in a Google result. It is the two lines that decide whether someone clicks you or clicks the result below you.

On these eleven the field contains one word and nothing else, so that is the entire search result — and it is spelled three different ways across the set: ExpoCifra, expocifra and Expocifra. This is unchanged since September.

They follow one pattern — write the first, then change the year and the event. Suggested wording is below for every one; please read it over before publishing, it goes out in your name.

Where to change it

Strapi → Media Gallery → the gallery record → SEO → Meta Description

Why it matters

Nothing appears under their title in Google, so Google picks a sentence from the page at random, which is rarely the one you would have chosen. Suggested wording is below; please read it over before publishing.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

From Virtual Classrooms to AI Tutors: How EdTech Is Reshaping Digital Learning exists at two addresses. Google sees the same story twice, has to guess which to show, and splits whatever credit the article earns between the two.

Unpublish the copy that ends in -1 and keep the other.

Where to change it

Strapi → Articles → the copy ending -1 → unpublish

Why it matters

The title is the blue clickable line in a Google result. When two articles carry the same one, Google has to pick one of each pair and the two compete with each other. Each article already has its own headline on the page, so only the search title needs changing.

The wording below is a starting point. Please read it over before publishing.

Where to change it

Strapi → Articles → the article → SEO → Meta Title

Why it matters

Every image can carry a short written description, used in two places: a screen reader reads it aloud to a blind visitor, and Google uses it to understand what the picture shows. When the picture is the only thing inside a link, that description is the link’s only name.

The ExpoElectronica logo in the header and the LinkedIn and YouTube icons in the footer all have that field empty. Someone using a screen reader hears three unlabelled links and cannot tell where they lead. Three edits, and each one covers every page of the site.

Where to change it

Strapi → Media Library → open each image → Alternative text

Why it matters

All four are published and eligible to appear in search results. The first two are internal pages with placeholder content; the other two are confirmation pages that someone arriving from Google would land on for a form they never filled in.

The partners and sponsors demo page is new since September. It carries made-up sponsors and is titled “Partners & Sponsors”, just like the real page.

Where to change it

Strapi → each page → unpublish it (the two demo pages) or SEO → tick noIndex (the two thank-you pages)

Why it matters

Your homepage sends Google a structured summary of the event — its name, dates, venue and organiser — which is what lets a search result show an event card rather than a plain blue link. It is filled in and nearly complete.

Two fields are empty, and they are the two Google asks for. There is no ticket or registration entry, which is what Google uses to show “Free” or a price directly in the result. And the venue address has street, city and country but no postcode.

Where to change it

Strapi → the homepage → SEO → JSON-LD

Why it matters

The site loads a pop-up from OptinMonster. OptinMonster’s service answers every page with “referrer site not registered” — your domain is not registered on the account that owns the pop-up — and a second request on every page comes back as not found. In practice the pop-up is not working, and it has been left that way since August.

Either someone registers cifraexpo.com in the OptinMonster account, or the pop-up comes off the site. Which one depends on whether you still want it, and only your team knows that.

Where to change it

Your OptinMonster account — or tell us to remove it from the site

Why it matters

On 15 of the 33 pages we checked for accessibility, some text does not have enough contrast against its background to meet the widely used standard. All of it is in your brand colours: bold labels, small text on article cards, the partner-site links on About ITE Group, the hotel buttons on Plan Your Travel, the titles and submit buttons of the forms, and bold words inside page text.

Nothing is broken, and the site can stay as it is. Changing it would alter how the brand looks, so it is your call.

Where to change it

Tell us which option you prefer — the change itself is ours to make

Why it matters

Every sector page except one carries the same table: “5,470+ Visitors”, “100+ Exhibitors” and “20+ Conference Sessions”, in large type. On a phone it is wider than the screen.

It is not broken: the table scrolls sideways when you swipe it. But nothing tells a visitor that, and at first glance “20+ Conference Sessions” looks cut off mid-word.

Where to change it

Tell us which option you prefer. Replacing the table is an edit in Strapi on each sector page