ExpoCifra

Why it matters

Terms and Conditions, Privacy Policy and Cookie Policy sit in the footer of every page, but none of the three has an address filled in behind it. Clicking them does nothing at all — the page simply stays where it is.

That means a visitor currently has no way to reach the site’s legal documents, which is the kind of gap privacy rules expect to be closed. It is worth doing promptly — and it is quick, because the fix is pasting three addresses into the footer record.

Your ExpoElectronica site’s footer already points these same three entries at the ITE Group policy pages, and we have checked all three load. The simplest fix is to use the same addresses here.

Where to change it

Strapi → Global → Footer → the Terms and Conditions, Privacy Policy and Cookie Policy entries

Why it matters

Each of these can be clicked today, and each lands the visitor on an error page instead of the page it promises. A dead link costs whatever the click was about to do — an enquiry, a hotel booking, a report download — and search engines quietly mark a site down for them.

Eleven of the nineteen sit in a single article: the 2026 Electronica Prize voting piece links each nominee to a voting page on expoelectronica.ru, and that whole voting section has since been taken down. The vote is long closed, so those links can simply come out — or the article can be unpublished if it has served its purpose.

Every replacement address in the table was opened and checked before we wrote it down.

Where to change it

Strapi → the page or article named below → the link in the body text or button

Why it matters

Download Event Brochure, Become an Exhibitor and Visitor Registration in the footer are written without the final “/” — /event-brochure rather than /event-brochure/. Nothing looks wrong, but the site has to forward every click on to the “/” version, which adds a step before the page appears — and the footer is on every page.

Search engines also treat a link that has to be forwarded as worth slightly less than one that goes straight there, and these three point at your registration and enquiry pages.

The fix is one character per link: add the trailing slash.

Where to change it

Strapi → Global → Footer → the Quick Links column

Why it matters

The EdTech article exists as two published copies of the same piece — same headline, same text — at two addresses that differ only by a “-1” on the end, which is what Strapi adds when a record is duplicated rather than edited. Google has to pick one to show and splits the credit between them.

Separately, two pairs of different articles share one search title. The title is the blue clickable line in a Google result — when two different articles carry the same one, they look like the same story twice and compete with each other.

And one Media Gallery record is mislabelled: the gallery at /media-gallery/expo-cifra-media-1/ is titled “Conference program 2024”, which looks like a leftover from an earlier record.

Where to change it

Strapi → Articles / Media Gallery → the records below

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

17 pages have none, so they fall back to the homepage’s sentence — somebody searching for visa information or the conference programme currently reads a line that mentions neither. Another 10 media-gallery pages do have a description, but it is the single word ExpoCifra (or expocifra), which gives a searcher nothing to go on.

The suggested wording below is a starting point, not a decision about how you want to sound. Please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

These are reference pages built while the site was being constructed. Both are published, both are in the sitemap — the file that invites Google to index a page — and both can be found and read by anyone.

The first is a page of design samples still carrying blocks of Lorem ipsum, the Latin filler text a layout uses before the real words arrive; the second is titled Partners & Sponsors (Demo) and is an early copy of the real Partners & Sponsors page.

Unpublishing removes each one from the site and the sitemap in a single step. If one has to stay published for internal reference, ticking noIndex in its SEO section tells Google not to list it instead.

Where to change it

Strapi → the page record → unpublish

Why it matters

More than half the images on the site are heavier than 100 kB — 246 MB between them. Every visitor downloads these at full size, including anyone on a phone on mobile data, and Google counts page speed when it decides where to rank you.

The largest single file is a 4.8 MB stock photograph used on three pages, and several of the stock uploads on the homepage itself run between 1.8 and 4.8 MB each — so the heaviest images sit on your most-visited page. The photo galleries add the bulk: some carry between 67 and 204 large photographs on one page.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do. A free online tool such as tinypng.com or squoosh.app does it well: aim for under about 200 kB for a large photograph, and much less for a logo.

Where to change it

Strapi → Media Library → re-upload a smaller version of the file

Why it matters

Every page on the site loads a pop-up tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never displayed anything, because cifraexpo.com is not registered against the account the tool belongs to: on every page load the tool’s service answers that the site is unknown, and the request fails.

Visitors see nothing either way; there is no broken box on screen. The cost is a little speed on every page and a quiet error in the background — and no pop-ups, if pop-ups were the plan.

The choice is a business one, not a technical one. If the pop-ups are wanted, the address needs registering in that account and they will start appearing. If they are not, we remove the tool and every page gets slightly faster.

Where to change it

Tell us to register the domain or to remove the tool