Aquaflame

Why it matters

The Visitor Registration page uses a form supplied by your registration provider. The form does not appear: visitors see a line of unfinished placeholder text where it should be, and no fields to fill in. The form tries to contact the provider’s system, and the address it uses no longer exists, so nobody can register for the 1–4 February 2027 show.

This needs two steps. First, ask your registration provider (or ITE’s registration team) for the current address the form should use. Second, replace the old address in the embedded block on the page. Until it works, please point any “register” buttons on the site somewhere that does.

Where to change it

Strapi → Pages → Visitor Registration → the embedded registration block (a raw HTML block). The new address has to come from your registration provider

Why it matters

A forwarding entry (a redirect) tells the site to send anyone who opens an old address to a new one. These eight are set up wrongly. The first one is the most important: the Visa Support page is published, but two entries point at each other, so anyone who opens it is bounced back and forth many times a second and never sees the page. The visa button on Plan Your Travel leads straight into it.

Most of the others have the same cause: the sector pages moved from /exhibit/sectors/… to /sectors/…, and some sectors were renamed at the same time. Four articles link to the pool and water-supply addresses below, so fixing these entries also fixes those links.

Where to change it

Strapi → Redirects

Why it matters

The Canonical URL field tells Google “the real version of this page is somewhere else”. On each of these articles something has been typed there. The address it points to is a page that does not exist, a forwarding page that sends readers straight back, or a different article. Either way, Google is being told to drop the article from search, and has done so.

Open each article, clear the Canonical URL field and leave it empty. The site fills in the correct value automatically. The last one is the only exception, and only if someone has deliberately decided the two articles are the same story. They read like different articles.

Where to change it

Strapi → Articles → the article → SEO → Canonical URL

Why it matters

The title is the blue clickable line in a Google result, and the description is the grey text under it. This is the search result people see most often for the event.

The title currently ends mid-sentence, and the description is the same sentence written twice. The suggested wording is a starting point. Please read it over before publishing, because it goes out under Aquaflame’s name.

Where to change it

Strapi → Homepage → SEO → Meta Title and Meta Description

Why it matters

Five of the cards across the two tabs (For Exhibitors: Visa, Freight, Handling & Customs, Preparation Checklist. For Visitors: Visa, Rules of Entry) have a button with no text, so each shows as an empty red bar. Three of them link to “#”, which goes nowhere. The two Visa buttons link to the Visa Support page, which is the one caught in the forwarding loop above.

Give each button a label and a real link: the Visa Support page once the forwarding entry is fixed, the freight contact, a checklist PDF. If a card has nothing to point at, remove its link.

Where to change it

Strapi → Pages → Plan Your Travel → the card buttons on both tabs

Why it matters

A visitor who clicks any of these gets an error page instead of what the link promised. Six are in articles and one is on the “Thank you.” page, where the button is dead.

The four pool and water-supply links will also start working once the forwarding entries above are fixed, but pointing them straight at the new address saves visitors an extra hop.

Where to change it

Strapi → the article or page → click the link in the text → edit its address

Why it matters

These links lead to other websites that have removed the page or never open it. Six are the hotel booking links on Plan Your Travel, which visitors use when planning their trip.

The two web addresses suggested below are the hotels’ home pages, which open. Please check them before using them.

Where to change it

Strapi → the page or article → the button or link → edit its address

Why it matters

The Short Text field is both the introduction under the album title and the description Google shows in search. In these albums it holds only blank spaces, apart from two that contain just the word “Aquaflame”. With it empty, search engines see the albums as near-identical pages.

Fill in a sentence or two for each album. The suggested wording is a starting point. Please read it over before publishing, because it goes out under Aquaflame’s name.

Where to change it

Strapi → Media Gallery → the album → Short Text

Why it matters

The description is the grey text under your link in a Google result. Without one, Google picks a sentence from the page at random, which is rarely the one you would have chosen.

The suggested wording is a starting point. Please read it over before publishing, because it goes out under Aquaflame’s name.

Where to change it

Strapi → the page or article → SEO → Meta Description

Why it matters

Ticking No Index tells Google not to list a page, and also keeps it out of the page list the site gives to search engines. It already works this way on the Indian compliance report’s thank-you page.

Two are internal demo pages that are public and listed in Google, one with placeholder “lorem ipsum” text. Unpublishing them is fine too. The other nine are the confirmation pages people see after filling in a form, so someone arriving from Google lands on “Thank You” and nothing else.

Where to change it

Strapi → the page → SEO → tick No Index

Why it matters

Three footer links are typed without the “/” at the end. The pages still open, but every click, on every page, takes an extra hop before it does. Adding the slash takes two minutes. The About menu also has a spelling mistake: “Partners & Sponsers”.

Where to change it

Strapi → the footer links and the navigation settings

Why it matters

The alternative text is a short written description of a picture. A screen reader reads it aloud to a blind visitor, and Google uses it to understand the image. When the picture is also a link, it is the only name the link has. The LinkedIn, YouTube and VK icons in the footer and the AIRVent logo next to “Co-located with” in the header are on every page, and the homepage “Beyond the Surface” report banner is on the homepage. None of them has a description, so each link is announced as nameless.

Where to change it

Strapi → Media Library → the image → Alternative Text

Why it matters

These are the pictures visitors actually see that have no alternative text, so a screen reader reads out the file name instead and Google learns nothing from the picture. Search the Media Library for each name, then add a short plain description of what the picture shows.

Each picture only needs fixing once, even when it appears on several pages.

Where to change it

Strapi → Media Library → search for the picture’s name → Alternative Text

Why it matters

These four pages are not linked from anywhere on the site, but they are public and listed in Google. Two of them have exactly the same title as the main sector page, so Google has to guess which one to show.

If they are advertising landing pages, tick SEO → No Index on all four so they stop competing with the real sector pages. If they are meant to be found, give them distinct titles instead, for example “Exhibit Heating Equipment at Aquaflame 2027” and “Exhibit Water Supply Equipment at Aquaflame 2027”.

Where to change it

Tell us, or act in Strapi → the page → SEO

Why it matters

White text on the brand orange is harder to read than it should be, especially in bright light or for people with weaker eyesight. The widely used accessibility standard asks for a contrast ratio of at least 4.5 to 1 for normal-size text. The orange used on your buttons (#f04830) measures 3.7 to 1.

It affects every primary button, and orange text on white measures the same 3.7 to 1. A slightly deeper orange fixes both at once, but it changes your brand colour, so it is your call.

Where to change it

Tell us which option to use. It is a single colour change on our side