Analitika Expo

Why it matters

Every page carries a setting called Canonical URL. It exists for one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these three it is filled in with an address that returns “page not found”. So each one is telling Google that its real version does not exist, and a page that says that about itself generally gets left out of search.

All three load perfectly for a visitor. The damage is entirely in search, and the fix on all three is to empty the box. This was the first item on the 15 September report and has not been done yet.

Where to change it

Strapi → each page or article → SEO → Canonical URL — clear the field

Why it matters

A redirect forwards anyone using an old address to the new one. This one points at an article address that is missing the word “the”, so anyone following the old link lands on “page not found” instead of the article.

Where to change it

Strapi → Redirects → the entry whose Source is articles/analitica-article-1 → Destination

Why it matters

This has been on every report since August and nothing has changed. The footer of every page carries a Visitor registration link, and the page it points at is not on the site. Anyone who clicks it, on any page, lands on “page not found”.

Seven other places link to the same missing page, listed below. This needs a decision before it needs an edit, because only your team knows which of the two answers is true.

Where to change it

Strapi → the footer menu → the Visitor registration item; then each page or article listed below

Why it matters

The description is the grey text under your link in a Google result. It is the two lines that decide whether someone clicks you or clicks the result below you.

On these thirteen the Short Text field contains one word and nothing else, so that is the entire search result. The same text also appears on the page itself under the gallery heading, so filling it in improves both.

They follow one pattern: write the first, then change the year and the event. Suggested wording is below for every one. Please read it over before publishing, because it goes out in your name.

Where to change it

Strapi → Media Gallery → the gallery → Short Text

Why it matters

These pages show nothing under their title in Google. Each has no SEO entry, and its header introduction text is a single blank space, so the site has nothing to build a description from.

Suggested wording is below. Please read it over before publishing, because it goes out in your name.

Where to change it

Strapi → the page → SEO → Meta Description (add an SEO entry if there is none), or write a sentence into the header’s introduction text

Why it matters

The Media Gallery page shows a hand-picked set of 12 galleries. These three are not in the set, so no page on the site links to them and visitors can only find them through Google.

Either add the three to the selection, or empty the selection entirely. An empty selection shows every gallery automatically, including future ones.

Where to change it

Strapi → the Media Gallery page → the gallery selection in its section

Why it matters

The page at the address below is published with a heading and nothing else: no sections, no text and no description. The real page is “Get your brand even more exposure” at /advertising-opportunities/, so this one looks like an abandoned draft.

Nothing on the site links to it, but it is in Google’s list of pages. Unpublish it. If there is a reason to keep it, tick No Index on it instead.

Where to change it

Strapi → the page → unpublish (or SEO → tick No Index)

Why it matters

All four are published and listed in your sitemap. Ticking No Index also takes a page out of the sitemap automatically, so nothing else is needed. If the two demo pages are no longer used internally, deleting them is cleaner than hiding them.

Where to change it

Strapi → each page → SEO → tick No Index (or unpublish the page)

Why it matters

We checked each one properly. These are genuinely gone, not just blocking our checker.

Where to change it

Strapi → the partner record, page or article that carries the link

Why it matters

Every image can carry a short written description, used in two places: a screen reader reads it aloud to a blind visitor, and Google uses it to understand what the picture shows.

The LinkedIn icon at the bottom of every page has that field empty, so someone using a screen reader hears an unlabelled link and has no idea where it goes.

It is one field and it fixes every page. It is still the highest-value image task on the site.

Where to change it

Strapi → Media Library → Footer_Linkedin_Logos_2ee1739940.jpg → Alternative text

Why it matters

An automated accessibility check flagged low contrast between text and its background on every page type it was run on. Text that is too close in tone to its background is harder to read, especially in bright light or for people with weaker eyesight.

These are brand-colour decisions, so they are your call rather than ours.

Where to change it

Tell us whether to adjust. Colours on the site are a change on our side; the form colours are set in the form tool

Why it matters

Every page of the site loads code from OptinMonster, a service that shows pop-up sign-up boxes. The service answers that it does not recognise the site, because expoanalitika.com has not been registered in the OptinMonster account. So nothing from it can appear, and every page view still makes a request that goes nowhere.

We cannot tell from the site whether your team still uses it, so this needs your answer.

Where to change it

Your OptinMonster account, or tell us to remove it