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Analitika Expo

expoanalitika.com

Reviewed

15 September 2026

For your team

Your list

7 jobs, in the order we would do them. Everything marked Fix in Strapi goes live as soon as you publish the record — no developer, no deploy.

6 to fix · 1 to decide
1

Three pages are telling Google their real address is a page that does not exist

Fix in Strapi 3 pages

Why it matters

Every page carries a setting called Canonical URL. It exists for one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On these three it is filled in with an address that returns “page not found”. So each one is telling Google that its real version does not exist — and a page that says that about itself generally does get left out.

All three load perfectly for a visitor. The damage is entirely in search, and the fix on all three is to empty the box.

Where to change it

Strapi → each page or article → SEO → Canonical URL — clear the field

PageCanonical URL currently saysWhat that address doesChange it to
/connect//leadscanning/Page not foundClear the field
/sectors/laboratory-glassware-plastic-and-consumables//sectors/llaboratory-glassware-plastic-and-consumables/Page not found — a double “L” at the startClear the field
/articles/visitor-registration-for-analitika-expo-2025-is-now-open//visitor-registration/Page not found — see the next itemClear the field

Connect is the one to do first. Connect is your lead-scanning product page and it is linked from the main menu of every page on the site. While this field is set, all of that counts for nothing in Google. It is one empty box.

There is nothing to type in. The fix on all three is to empty the field. The site then fills it in correctly by itself. Three fields, two minutes.

Verified. Each of the three named addresses was requested by hand on 15 September. All three return “page not found”.

2

The Visitor registration link in the footer of every page still leads to an error

We need a decision every page · plus 7 pages that link to it in their text

Why it matters

This was the first item on the report of 21 August and nothing has changed. The footer of every page carries a Visitor registration link pointing at /visitor-registration, and that page is not on the site. Anyone who clicks it — on any page — lands on the “page not found” screen.

It is also listed in your sitemap, so Google is being invited to crawl it as well, and seven pages link to the same missing address from their own body text.

This needs a decision before it needs an edit, because only your team knows which of the two is true.

Where to change it

Strapi → the footer menu → the Visitor registration item

  • /sectors/
  • /articles/advances-in-spectroscopy-how-cutting-edge-techniques-are-transforming-analysis/
  • /articles/ensuring-accuracy-in-analytical-testing-best-practices-for-modern-labs/
  • /articles/how-exhibiting-at-analitika-expo-helps-lab-equipment-suppliers-expand-globally/
  • /articles/scientific-and-business-program-of-the-exhibition-analitika-expo-2025-1/
  • /articles/the-company-kr-analytics-a-partner-of-analytics-expo-2025-will-hold-a-prize-draw-during-the-exhibition/
  • /articles/the-future-of-laboratory-technology-key-innovations-shaping-the-industry/

If registration has moved. Update the footer link to the new address, then correct the seven pages listed below. Same address in all eight places.

If it is not open yet. Remove the link from the footer until it is. A missing link is better than a dead one on every page of the site, and it can go back the day registration opens.

The Sitemap link is gone. Item 2 of the August report was the footer’s Sitemap link, which pointed at a file that could not exist. It is no longer in the footer — confirmed on 15 September. Nothing further needed.

While you are in the footer — four more links, four more edits. Download event brochure, Download the post-show report, Become an exhibitor and Plan your travel are all stored without the “/” on the end (/event-brochure rather than /event-brochure/). They still work — every visit just takes an extra hop first. They are in the same screen as the registration link, so they are four quick edits while you are there.

3

Thirteen photo galleries have the single word “Analitika” as their whole description

Fix in Strapi 13 pages

Why it matters

The description is the grey text under your link in a Google result. It is the two lines that decide whether someone clicks you or clicks the result below you.

On these thirteen the field contains one word and nothing else, so that is the entire search result. Google also reads thirteen pages carrying the same one word as thirteen near-identical pages, which is why they rarely appear separately.

They follow one pattern — write the first, then change the year and the event. Suggested wording is below for every one; please read it over before publishing, it goes out in your name.

Where to change it

Strapi → Media Gallery → the gallery record → SEO → Meta Description

PageSuggested description
/media-gallery/analitika-expo-2019-conference-programme/
Photos from the Analitika Expo 2019 conference programme in Moscow — sessions, speakers and panel discussions across the exhibition.
/media-gallery/analitika-expo-2020-exhibition/
Photos from the Analitika Expo 2020 exhibition floor in Moscow — laboratory equipment, stands and product launches.
/media-gallery/analitika-expo-2022-anniversary/
Photos from the Analitika Expo 2022 anniversary celebration in Moscow, marking two decades of the laboratory industry’s meeting point.
/media-gallery/analitika-expo-2022-exhibition/
Photos from the Analitika Expo 2022 exhibition floor in Moscow — laboratory equipment, stands and product launches.
/media-gallery/analitika-expo-2022-participant-equipment/
Equipment on show at Analitika Expo 2022 in Moscow — analytical instruments and laboratory systems from participating companies.
/media-gallery/analitika-expo-2022-scientific-and-business-program/
Photos from the Analitika Expo 2022 scientific and business programme in Moscow — sessions, speakers and panel discussions.
/media-gallery/analitika-expo-2022-vip-tour-of-the-exhibition/
Photos from the VIP tour of Analitika Expo 2022 in Moscow, guiding industry leaders through the exhibition floor.
/media-gallery/analitika-expo-2023-exhibition/
Photos from the Analitika Expo 2023 exhibition floor in Moscow — laboratory equipment, stands and product launches.
/media-gallery/analitika-expo-2023-scientific-and-conference-programme/
Photos from the Analitika Expo 2023 scientific and conference programme in Moscow — sessions, speakers and panel discussions.
/media-gallery/analitika-expo-2024-conference-programme/
Photos from the Analitika Expo 2024 scientific and conference programme in Moscow — sessions, speakers and panel discussions.
/media-gallery/analitika-expo-2024-exhibition/
Photos from the Analitika Expo 2024 exhibition floor in Moscow — laboratory equipment, stands and product launches.
/media-gallery/analitika-expo-2025-scientific-and-business-program/
Photos from the Analitika Expo 2025 scientific and business programme in Moscow — sessions, speakers and panel discussions.
/media-gallery/analytics-expo-2025-exhibition/
Photos from the Analitika Expo 2025 exhibition floor in Moscow — laboratory equipment, stands and product launches.

Two of the thirteen say “Analitica”. The 2024 Exhibition and the 2025 Exhibition galleries have the event name misspelled — Analitica rather than Analitika. Replacing the word with a real sentence fixes the spelling at the same time.

Two small title problems worth fixing while you are in there. The 2022 scientific and business programme gallery is titled Analitika Expo 2022”. Scientific And Business Program — there is a stray quotation mark after 2022. And the 2025 Exhibition gallery is titled “Analitika Expo 2025 Exhibition” but lives at an address that says analytics. Leave the address alone — changing it would break any link anyone has saved — but it is worth knowing the two disagree.

4

Four pages have no description at all

Fix in Strapi 4 pages

Why it matters

Twenty-nine pages were on this list in August. The site now writes a description automatically from the words already on each page, which covered almost all of them without anyone editing anything.

These four are what is left. They hold no body text for the site to draw on, so they will stay blank until someone writes them, and they currently show nothing under their title in Google.

Where to change it

Strapi → the page → SEO → Meta Description

PageSuggested description
/terms-of-visiting/
Entry rules, opening hours, badge collection and on-site conduct for visitors to Analitika Expo in Moscow.
/partners-and-sponsors/
Meet the partners and sponsors supporting Analitika Expo, Russia’s leading exhibition for laboratory equipment and analytical chemistry.
/indian-compliance/
Download the Analitika Expo report on Indian pharmaceutical compliance — regulatory requirements, standards and what they mean for laboratory suppliers.
/sponsorship-opportunitiies/
Advertising and promotional packages at Analitika Expo — reach laboratory buyers before, during and after the exhibition.

One of these lives at a misspelled address. The advertising page sits at /sponsorship-opportunitiies/ — “opportunitiies”, with three i’s. Write the description first; the address is a separate decision, and it is the last item on this list.

A fifth page has no description and should not get one. The Thank You page at /indian-report/thank-you/ is also blank. Leave it that way — it is a form confirmation page and should not be in Google at all. It is covered two items below.

5

Four links to other websites are dead

Fix in Strapi 4 links

Why it matters

Each of these was requested by hand on 15 September with an ordinary browser identity, so none of them is a case of a website simply refusing automated checks.

The first is the most visible: the Business Programme partner link appears on your homepage, on Industry Insights and on Partners and Sponsors, and it has no page behind it.

Where to change it

Strapi → the partner record, page or article that carries the link

Where it appearsLink currently points atWhat to do
Homepage, Industry Insights, Partners and Sponsors — “Business Programme partner”arhr.ru/en/home-en/Page not found. Ask the partner for the current address
Plan Your Travel — “Book your Stay”hiseligerskaya.ru/en/Only the English page is gone — change it to hiseligerskaya.ru
Article: “Lumex Group of Companies to present in-house solutions…” — “AriaDNA”lumex.ru/catalog/ariadna.phpPage not found. Repoint or remove the link
Article: “Ensuring Accuracy in Analytical Testing…” — “ALCOA+ principles”uhhospitals.org/…/alcoac-documentation.pdfThe PDF has been withdrawn. Remove the link, keep the text

The hotel one is a smaller fix than it looks. hiseligerskaya.ru itself is working normally — it is only the /en/ English version that has been removed. Trimming those three characters off the end gives your visitors a working hotel page rather than an error.

Nine other links were checked and left alone. The scan also flagged mos.ru, atr.gov.ru, association-cq.com, unece.org, fda.gov and researchgate.net as broken. They are not — some refuse automated requests and open fine in a browser, and some are reachable from inside Russia, which is where your audience is. They are not listed here and need no action.

6

The LinkedIn icon in the footer has no description — on every page

Fix in Strapi 1 image · every page

Why it matters

Every image can carry a short written description, used in two places: a screen reader reads it aloud to a blind visitor, and Google uses it to understand what the picture shows.

The LinkedIn icon at the bottom of every page has that field empty, so someone using a screen reader hears an unlabelled link and has no way to tell where it leads.

It is one field, and it appears on every page of the site. Comfortably the highest-value image task you have.

Where to change it

Strapi → Media Library → Footer_Linkedin_Logos_2ee1739940.jpg → Alternative text

Image fileSuggested alternative text
Footer_Linkedin_Logos_2ee1739940.jpg
Analitika Expo on LinkedIn
7

Three pages that were never meant for the public are live in Google

Fix in Strapi 3 pages

Why it matters

Three pages are published, listed in your sitemap and eligible to appear in search results. All three were confirmed still live on 15 September.

Two are internal build pages. The component showcase is 4,298 words of sample content and carries the only “Lorem ipsum” placeholder text on the site — the dummy Latin that sits in a layout before the real words arrive. The demo partners page has the same title as your real Partners and Sponsors page, so Google has to choose between them.

The third is a thank-you page. Someone finding it in a search result lands on a confirmation message for a form they never filled in.

Where to change it

Strapi → each page → SEO → tick No Index (or unpublish the record)

  • /components/
  • /partners-sponsors-demo/
  • /indian-report/thank-you/

Ticking No Index also removes them from the sitemap. You do not need to do anything else. If the two demo pages are no longer used internally, deleting them is cleaner than hiding them and needs no further thought later.

If you have time

Worth doing, not urgent

None of these is a problem. They are the difference between a site that is correct and one that is polished.

The advertising page’s address has a typo in it

The page lives at /sponsorship-opportunitiies/ — “opportunitiies”, with three i’s. Nobody sees it in normal use and it costs you nothing in search, so it is genuinely optional. Changing a live address breaks any link anyone has saved, so if you do want it corrected, tell us rather than editing it yourself and we will put forwarding in place from the old one at the same time.

437 images are larger than they need to be — 66 MB in total

This site has no automatic image resizing, so the file you upload is exactly the file every visitor downloads, which is felt most on a phone. This is housekeeping rather than a project and is best done gradually: when you next edit a page, resize its images while you are there. The five worth doing on their own are industrial_port_container_yard (1.9 MB), Untitled_design_44 (1.5 MB), Travel_page_header (1.1 MB), ANA_25_Hero_Image (889 kB) and 392_A2613 (617 kB, used on four pages). As a guide — full-width banners no wider than 1920px, article headers no wider than 1200px, logos and icons no wider than 400px, saved as JPEG or WebP at about 80% quality rather than PNG, aiming for under 200 kB each.

Image descriptions on the rest of the library — about 1,112 images

Beyond the footer icon, most images on the site have no written description, and the overwhelming majority are gallery photographs. This is a long tail rather than a project. The practical approach is to fill them in as you go, and to describe new images as they are uploaded so the backlog stops growing. Prioritise images that carry information — equipment, charts, people — over decorative backgrounds, which are genuinely fine left empty. If you do want to work through some, the largest sets are Analitika Expo 2020. Exhibition (290 photos), 2025 Exhibition (158), 2023 Exhibition (117) and 2024 Exhibition (106).

Sixteen article titles are cut off in search results

Google shows roughly the first 60 characters of a title and trims the rest mid-sentence, so the part that persuades someone to click is never seen. The longest of yours runs to 134 characters. You do not need to rename the articles — each one has a separate SEO title field used only for search results, so a short version can go there while the headline on the page stays exactly as it is. Worth doing for your best-performing articles rather than all sixteen, and it is editorial judgement, so we have not drafted suggestions.

Twenty-four pages have very short descriptions

These now have a description of their own rather than the homepage’s, which was the important part. They are under 70 characters, so they use about half the space Google gives you — “About ITE Group” (60 characters), “Analitics Academy” (53), “Partnership Enquiry” (33). Worth expanding when you are next in the page anyway, not worth a dedicated pass.

On our side

What we are handling

Ours rather than yours. Two of these have shipped since 21 August; the rest are open, and where an item was on the August list and is still not done, it says so.

No action needed from your team

Descriptions written automatically from each page’s own text. This was the biggest pattern on the 21 August report — 17 pages, including About ITE, Why Visit, Visa and Terms of Visiting, were all advertising the homepage’s sentence about laboratory equipment. They now carry their own. Twenty-nine pages needed a description by hand in August; five are blank today and four of those need writing, which is one item on this report

shipped 14 September · 24 pages corrected

Code

The security certificate was being served incomplete, which broke link previews in messaging apps and blocked some monitoring and AI tools from reading the site. The full chain is now served and verifies cleanly

shipped · confirmed on 15 September

Hosting

New this run, and the largest thing we found: the drop-down menus in your main navigation are built by the browser after the page arrives, so their links never reach the page a search engine reads. Eleven destinations — Why Visit, Why Exhibit, Plan Your Travel, Analitics Academy, Industry Insights, Competition, About ITE and the Exhibitor Resource Centre among them — have no link Google can follow from anywhere on the site. We are rendering those links into the page itself; the menu behaves exactly as it does now

11 navigation destinations

Code

A safety net for the Canonical URL field. We released a check on 14 September that rejects a canonical pointing at a different website, but the three in this report all name addresses on your own site, so the check lets them through. We are extending it to follow the address and see whether anything is actually there. Clearing the three fields fixes today’s instance either way

the three pages in item 1

Code

Making the footer forgiving about the “/” on the end of an address, so a link saved without one still lands directly rather than taking an extra hop. Your five footer links are the reason we noticed; the code change stops it happening again the next time anyone types an address in

every page

Code

One image on the Connect page reaches a screen reader with nothing to announce at all, because the page leaves the description out entirely rather than leaving it blank. One line in a shared component fixes it for every image on the site, present and future

1 image · /connect/

Code

Still open from 21 August, and not done: only the first batch of articles can be reached by following links. The rest sit behind the “Load More” button, which a search engine cannot press, so 62 of your pages are found through the sitemap alone and earn nothing from the rest of the site. We are adding real page links behind the button

carried from 21 August · affects 62 pages

Code

Still open from 21 August, and not done: Google is being sent no structured data — the machine-readable summary that lets a search result show your dates, venue and images rather than just a blue link. The field is empty on 132 of your records, and rather than ask your team to fill in 132 of them we are generating it from what is already in Strapi

carried from 21 August · affects 132 pages

Code

Still open from 21 August, and not done: standard browser security headers are missing, so the site is not as protected as it could be against certain classes of attack. These are set by the hosting and content delivery layer rather than in the website itself, so the change is made there

carried from 21 August · whole site

Hosting

Next

What happens now

Start with the three canonical fields

They are three empty boxes and nothing else on this list comes close for the time it takes. Clearing them stops Connect — your lead-scanning page, linked from the menu of every page — quietly asking Google to leave it out.

Then answer the registration question

Has visitor registration moved, or is it not open yet? One answer sends us down a different path, and until it is settled every page on the site carries a link that fails. Tell us and we will help with the seven pages that link to it in their text.

Then the quick ones, in about an hour

The LinkedIn icon description, which covers every page at once. The four dead outbound links — the Business Programme partner one appears on your homepage. The four footer links missing their trailing slash, all in the same screen. Three pages ticked No Index.

Then the descriptions

Thirteen galleries that follow one pattern — write the first and change the year on the rest — and four main pages. Terms of Visiting and Partners and Sponsors are the ones people actually search for and are worth a few minutes each.

Read the suggested wording before you use it

Every suggestion in this report is a starting point written from what is already on the page. It goes out under your name, so change anything that does not sound like how you talk about the event.

We re-run the check

Once you have published your changes we run the same review again and send you a short before-and-after, as we did between 21 August and today. No need to tell us when — just say the word.

This is a search-engine review, carried out on 15 September 2026 as a follow-up to the full report of 21 August. 142 addresses were crawled, covering all 135 in your sitemap plus the forwarding pages that are not listed there, and every count here was measured rather than estimated. Where a scan and the live page disagreed we went with the page: the three canonical targets, the footer registration link and all four dead outbound links were requested by hand on 15 September with an ordinary browser identity. Several things the scan raised were checked, found to be fine and left out — including nine external links it called broken that either open normally in a browser or are reachable from inside Russia, and the spelling and readability warnings, which fire on laboratory terminology and on transliterated Russian company names. The accessibility and layout findings from 21 August — the video buttons, the heading levels, the mobile widths — were not re-tested on this run and are not repeated here; they are unchanged as far as we know, not verified as fixed. Suggested wording is a starting point: please read it over before publishing, and change anything that does not match how you talk about the event.

Prismetic · 15 September 2026