Analitika Expo

Why it matters

The footer of every page carries a Visitor registration link, and it points at /visitor-registration — a page that is no longer on the site. Anyone clicking it, on any of your 131 pages, lands on the “page not found” screen.

Seven pages also link to the same missing page from their own text: the sectors overview and six articles, under wording like Become a Visitor and exhibition visitor registration.

This is the most visible thing wrong on the site. It is the link someone clicks once they have decided to come to the show, and today it fails everywhere it appears.

Where to change it

Strapi → the footer menu → the Visitor registration item, then the seven pages below

Why it matters

The Sitemap item in the footer has no address behind it at all — clicking it does nothing. It sits alongside links that work, on every page of the site.

Either give the item a real address or remove it from the menu. If it was meant to link a human-readable site map, that page would need to be created first — removing the item is the simpler answer.

Where to change it

Strapi → the footer menu → the Sitemap item

Why it matters

Every page can carry a setting called Canonical URL. It exists for one purpose: to tell Google “this page is a duplicate — index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On four pages the field is filled in with an address that does not exist. Each of those pages is quietly asking Google to drop it from search results in favour of nothing at all — so this matters more than it looks.

All four pages load perfectly for anyone who reaches them. The damage is invisible and entirely in search.

Where to change it

Strapi → each page or article → SEO → Canonical URL — clear the field

Why it matters

Fifteen hotels are listed on Plan Your Travel, each with a Book your Stay button. Four of those buttons now land the visitor on an error instead of a booking page.

Two point at addresses whose entire website has been shut down — the browser cannot even find a server to ask. One points at a page the Accor hotel group has permanently removed, and one at a page that no longer exists.

This is the page someone opens once they have already decided to come to the show. A button that fails here costs a room booking, and it is the last impression they take away from the site.

Where to change it

Strapi → Plan Your Travel → the hotel list → each hotel’s Book your Stay link

Why it matters

These are links out to other organisations’ websites that have since moved or been taken down. Two sit on your most visible pages — the partner block that appears on the homepage, and About ITE — and two inside older articles.

The partner one is worth doing first: the Business Programme partner’s link appears on three pages, and only its English page has gone — the organisation’s site itself is still online.

Where to change it

Strapi → the partner record, page or article that carries the link

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether somebody clicks you or a competitor, and it is the only part of a search result you write yourself.

Sixteen pages have none, so they show the homepage’s sentence — someone searching for sponsorship opportunities currently reads a line about automation systems that never mentions sponsorship. Thirteen photo-gallery pages have a description that is the single word Analitika, which gives a searcher nothing to go on.

The suggested wording below is a starting point, not a decision about how you want to sound. Please read each one before you use it.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

The title is the blue clickable line in a Google result, and on most pages it is also what the browser tab shows.

Advertising Opportinities is live right now, misspelled, in search results. Two other pages still carry the working name they were built under — a searcher sees Form - Become A Partner where a page name should be.

Where to change it

Strapi → the page record → SEO → Meta Title

Why it matters

A page should have exactly one Heading 1. It is the page’s title as far as Google is concerned — the one line that says what the page is about. Where there are several, Google has to guess which one counts.

On these three pages, section headings in the body text were styled as Heading 1 instead of Heading 2 — and the Post-Show Report page also carries a completely empty Heading 1, a blank line formatted as a heading, which is what pasting from another document usually leaves behind.

Nothing looks wrong to a visitor and nothing is broken. It is a five-minute edit per page that makes each one legible to a search engine.

Where to change it

Strapi → the page or article → the rich-text editor → change the extra lines to Heading 2

Why it matters

Two pages meant only for internal use are public and listed in Google: /components/, a reference page of design samples still full of placeholder Lorem Ipsum text, and /partners-sponsors-demo/, an early demo copy of the Partners and Sponsors page.

Ticking noIndex on each record does everything needed — it tells Google not to list the page and drops it from the sitemap automatically. Nothing else on the site links to them, so nothing breaks.

Where to change it

Strapi → the page record → SEO → tick noIndex

Why it matters

Every visitor downloads these at full size, including anyone on a phone using mobile data. It is the single biggest thing slowing the site down, and Google counts page speed when it decides where to rank you.

Anything over 100 kB is worth compressing, and a full-width image rarely needs to be wider than 1,920 pixels. The largest file on the site is a 1.9 MB photograph — roughly ten times what that image needs to be.

The site cannot shrink these by itself, so this is a re-upload in the Media Library rather than anything a developer can do.

Where to change it

Strapi → Media Library → re-upload a smaller version of the file

Why it matters

The Sponsorship Opportunities page lives at /sponsorship-opportunitiies/ — with a doubled “ii”. The page itself works; only its address carries the typo.

Renaming a live address is not just an edit: the old address has to keep forwarding to the new one, or every existing link to the page breaks and its standing in Google is lost. That forwarding is set up on our side, so this one cannot be done from Strapi alone.

It is also perfectly reasonable to leave it as it is — visitors reach the page through links and menus, not by typing the address.

Where to change it

Tell us — renaming an address needs forwarding set up on our side