AIRVent

Why it matters

This was the first item on the report of 26 August. The page has moved to /about-us/details/ since then and a correct Opening Times block has been added — but the old one was not removed, so the page now carries both.

Read from top to bottom it says the show runs 1–4 February 2027 (Monday to Thursday), then a few lines further down, under Timings of the Event, that it runs Tuesday 4th to Friday 7th February 2026. The second set is last year’s show.

There is a second disagreement on the same page. The header and the Opening Times block say Pavilion 3; the travel directions underneath say Pavilion 2, twice — in the address and in the metro instructions. Someone reading this page to plan a trip has no way to tell which is right.

Where to change it

Strapi → Pages → Event Details → the Timings of the Event block, and the How to get to Crocus Expo block

Why it matters

Every page carries a setting called Canonical URL. It exists for one purpose: to tell Google “this page is a duplicate, index that other address instead of this one.” Left empty, the site fills in the page’s own address, which is the right answer almost every time.

On this article it is filled in with /articles/benefits-of-participating-in-air-vent-2025/, and that address returns “page not found”. The article itself is a real 453-word piece with a proper title and description, and it is currently telling Google that its real version does not exist.

The fix is to empty the box. The site then fills the field in correctly by itself.

Where to change it

Strapi → Articles → “Benefits of Participating in AIRVent 2025” → SEO → Canonical URL — clear the field

Why it matters

The site’s addresses were reorganised at some point, and body copy written before the move still points at the old ones. Every link below now leads to a “page not found”. The pages they were meant to reach all still exist — they just moved.

The six sector links are the bulk of it: 28 separate links spread across 23 articles. The pattern is the same every time — drop /exhibit from the front of the address.

Each one was requested by hand on 15 September, and each old address returns “page not found” while the new one loads normally.

Where to change it

Strapi → the article or page → the link in the body text or the button field

Why it matters

The description is the grey text under your link in a Google result. It is the two lines that decide whether someone clicks you or clicks the result below you.

Forty-eight pages were sharing one stand-in sentence in August — the one that still said 2026. That sentence is gone, and the site now writes a description automatically from the words already on each page, which covered half of them. These 24 are what is left.

The nine sector pages are the group worth doing first: they are the pages people search for. They do have plenty of copy on them, but it is all stored in the sections lower down, which the site cannot summarise from — so these need writing by hand.

Where to change it

Strapi → the page → SEO → Meta Description

Why it matters

Every image can carry a short written description, used in two places: a screen reader reads it aloud to a blind visitor, and Google uses it to understand what the picture shows.

The site logo and the two social icons at the bottom of every page all have that field empty. Someone using a screen reader hears three unlabelled links and has no way to tell what they are or where they lead.

Three edits, and they cover every page of the site. It is the highest-value image task you have.

Where to change it

Strapi → Media Library → open each image → Alternative text

Why it matters

This was item 9 on the report of 26 August and nothing has changed — all nine were confirmed still indexable on 15 September.

These are the pages someone sees after submitting a form. Finding one in a search result means landing on a confirmation message for a form you never filled in, which is a confusing first impression of the event.

Two of them share a title, which is a separate small problem this fixes at the same time: /newsletter/thank-you/ and /indian-compliance-report-thankyou/ are both called simply “Thank you”, so Google has to guess which to show.

Where to change it

Strapi → each page → SEO → tick No Index

Why it matters

Three pages that were never meant for the public are live, listed in your sitemap and eligible to appear in search results. All three were confirmed still live on 15 September.

Two are component test pages and both carry a personal name in the web address. The third is demo content with exactly the same title as your real Partners & Sponsors page, so Google has to choose between them.

Where to change it

Strapi → each page → unpublish, or SEO → tick No Index

Why it matters

This was item 3 on the report of 26 August and it is half done. The description has been corrected — it now describes AIRVent as a B2B exhibition, which is right.

The title has not. It still reads “Wholesale HVAC Parts & Supplies | AIRVent Expo 2027”, and the title is the blue line someone actually clicks in a search result. Anyone finding your About Us page is told it sells wholesale parts.

The page itself is fine. This is one field.

Where to change it

Strapi → Pages → About Us → SEO → Meta Title

Why it matters

Both were requested by hand on 15 September with an ordinary browser identity, so neither is a case of a website simply refusing automated checks.

Where to change it

Strapi → the article or page → the link field