AIRVent

Why it matters

The top of the page says the show runs 1–4 February 2027. A few lines below, under Timings of the Event, it lists Tuesday 4th to Friday 7th February 2026. Both are on screen at the same time, and the second one is last year’s show.

This is the page a visitor opens before booking a flight or a hotel, so it is the first thing to correct. The weekdays need changing as well as the dates: 1–4 February 2027 falls Monday to Thursday.

Where to change it

Strapi → Pages → Event Details → the Timings of the Event block

Why it matters

These look like pages someone built while trying out the page builder. They are public, they are listed in your sitemap, and Google is free to index them. Two of them carry placeholder headings and buttons that go nowhere.

Between them they produced more than half of everything our page-by-page browser check found on the entire site.

Where to change it

Strapi → Pages → unpublish, or tick noIndex in the page’s SEO section

Why it matters

The About Us page has a title and description of its own, but they belong to a different page. Someone searching for AIRVent and finding About Us reads “Wholesale HVAC Parts & Supplies | AIRVent Expo 2026” and a sentence about procurement strategy. The page itself is your introduction to the exhibition.

It is also the last page on the site still advertising the 2026 show in its Google listing.

Where to change it

Strapi → Pages → About Us → SEO → Meta Title and Meta Description

Why it matters

Each of these can be clicked today and each one lands the reader on a “page not found” screen. Every one of them has a working page it should point at instead — nothing needs building.

Most are the same slip: the sector pages moved out from under /exhibit/ and the links inside articles were not updated. The last three are one-offs, and one of them is on your home page.

Where to change it

Strapi → the page or article → the link in the body text or the button field

Why it matters

These point at other people’s websites, and those pages have gone. We opened every one of them in a normal browser as well as with our tools, because plenty of sites turn automated checkers away while working perfectly for a visitor — those are not listed here.

The Indian Logistics Partner link is the one worth attention: it sits on fourteen pages, including your home page.

Where to change it

Strapi → the page, article or partner record → the link field

Why it matters

The description is the grey text under your link in a Google result. It is the sentence that decides whether someone clicks you or somebody else, and it is the one piece of your search listing you write yourself.

When that field is left empty the site falls back to the homepage’s description — and the homepage has no description saved either, so what appears instead is a stand-in sentence written when the site was built. Right now it is the description of 48 pages. Somebody searching for refrigeration systems and finding your refrigeration sector page reads a general invitation to book a stand, dated 2026.

The suggested wording below is a starting point drawn from what is actually on each page. Please read it against how you talk about the show and change anything that does not sound like you. Aim for 120–155 characters.

Where to change it

Strapi → the page record → SEO → Meta Description

Why it matters

Each gallery page holds about forty words — a title and the photographs. With so little writing to tell them apart, a search engine reads them as near-copies of one another and will usually show only one of the eleven, choosing for itself which.

Two or three sentences on each — which halls, which day, what was happening — separates them properly. The descriptions below do the same job for the search listing.

Where to change it

Strapi → Media Gallery → the gallery record → SEO → Meta Description

Why it matters

Pages such as “Thank you for your enquiry” are meant to be seen once, by someone who has just submitted a form. At the moment they can appear in search results in their own right, and four of them carry the same content as each other.

Ticking noIndex on each record takes them out of Google and drops them from the sitemap automatically. The pages keep working exactly as they do now for anyone who submits a form.

Where to change it

Strapi → the page record → SEO → tick noIndex

Why it matters

Every visitor downloads these at full size, including anyone on a phone using mobile data, and Google counts page speed when it decides where to rank you. Anything over 100 kB is worth compressing.

The site cannot shrink them on its own — it serves whatever file was uploaded — so this is a re-upload in the Media Library rather than anything a developer can change. A free tool such as tinypng.com or squoosh.app does it well: resize to at most 1920 pixels wide and save as WebP at around 80% quality. That typically takes a 2 MB photograph under 200 kB with no visible difference.

Two galleries account for 72 of the 87 MB. Those are the place to start.

Where to change it

Strapi → Media Library → replace the file with a compressed version

Why it matters

Your home page and your About Us page quote the exhibition at two different sizes, and neither says which year it refers to. A visitor who reads both pages sees the show shrink.

The sector count has the same problem: About Us says eight, and the Sectors page lists nine.

Where to change it

Tell us which figures are right and we will make them agree

Why it matters

The About Us page has an AIRVent Leadscanning section, and its link leads to an error page. Unlike the other dead links in this report there is no working page it can be pointed at — the page appears never to have been built, or to have been removed.

It reads as a product you offer, so leaving the link in place while it goes nowhere is the worst of the three options.

Where to change it

Tell us whether to build the page or take the link down

Why it matters

White text on your brand blue comes out at 3.3 to 1 against the background. The accessibility standard asks for 4.5 to 1 on text at this size, so anyone reading in bright sunlight, on an older screen, or with reduced contrast vision will struggle with the button labels — Register, Book a Stand, Download.

The same blue is fine behind large headings, which have a lower bar to clear. It is only the button text that falls short.

This is your brand colour, so we have not touched it. Darkening it to roughly #0072a6 keeps the same hue and clears the standard; the alternative is to leave the blue exactly as it is and accept the shortfall.

Where to change it

Tell us whether to darken the blue, and we will change it

Why it matters

Every page on the site loads a pop-up and email-capture tool — the kind used for newsletter sign-up boxes and exit-intent offers. On this site it has never shown anything, because airventexpo.com is not registered against the account the tool belongs to. Every page load asks, and every page load is refused.

Visitors see nothing either way; there is no broken box on screen. The cost is a little speed on every page, a quiet error in the background — and no pop-ups, if pop-ups were the plan.

The choice is a business one rather than a technical one, and it is the same on the other ITE sites we look after, so whoever manages that account may want to check which addresses are registered on it at all.

Where to change it

Tell us whether the pop-ups stay or go